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man oh man that how to trademark your uh business name video that i put up about a year ago oh it's so cringeworthy it's yellow it's grainy i feel like i was just so confusing and talking a whole bunch of crap in that video so that is why we're putting up a whole new updated how to trademark your business name video for 2021. what's up everyone what's up fam welcome back to the channel for my og subbies and for my new folks welcome welcome my name is jolene dukedeer you can call me jill d and on this channel we talk about cannabis business and entrepreneurship from a legal perspective and today we're talking a little bit about how to trademark your business name i have an old video that i put up in 2020 my og subscribers know what i'm talking about it is so yellow and so grainy so outdated i hate that video it's one of my most popular videos to date but i think we could do better so today we're gonna do an updated version of that video i'm gonna go into a little bit more detail and hopefully it'll be a little bit easier to understand for you guys before i jump in please don't forget to subscribe to the channel share the video with someone who you think could benefit from the content and like it and give it a thumbs up if you enjoy the content i would really appreciate it and i appreciate you for watching so at the outset the beginning of this entire filing for a trademark for your business name process we want to go ahead and do some background research and some digging before we even touch an application all right so that's gonna mean you're gonna hit up google run a quick search for your business name or names that are similar to yours check out the different social media platforms and see what's out there if you run into things that are like established businesses that have the same name or a similar name to yours that might be an indication that there is a pending mark or an already registered mark already existing with the patent and trademark office and that could present a problem for you down the road but the most important step in this background research is getting a trademark search done like a clearance search there is a database that the patent and trademark office provides all of us it's public that you can search to find different marks that are registered that are dead that are live that are pending and it's called tests t-e-s-s and where would we find test jill it's linked for you below in the description box it's literally similar to google so you would just put your business name in there or any variation thereof and it should pull up any pending registered or dead marks that contain your name that is the same as your name or maybe even similar to your name in some instances so you could look at the records and see what's out there that is pending or registered or dead with the patent and trademark office so if you pull up a bunch of records and they have the same name as you that is an indication that you might run into some problems in the future with your trademark application so it's very important that you go into each record and take a look at what's there are they abandoned are they dead are they live are they registered these things do matter so take a look at each record that you pull up that's similar or the same to your as yours and um dive in a little bit deeper and see what's really going on with that record now if you are doing this my chair is really squeaky if you're doing this and you are confused or you can't make heads or tails of anything that you're seeing and you're it's just stressing you out and you're not confident then at that point i recommend that you get a legal professional to assist you with doing the clearance search the trademark clearance search it doesn't have to be me it's just anyone that knows what they're doing so that you can interpret the results correctly and make a decision based on the feedback a good sound decision based on the feedback because you don't want to get to the end of the process where you've already paid for this application just to get a refusal letter saying that there's somebody else that has the same name as you um or whatever the case may be so do the upfront work so you don't have to worry about it at the back end i'm all for you guys doing things diy i love to diy myself but sometimes it just makes more sense to have someone else help you and that's real talk no cap why did i say cap like that no cap no cap it's no cap right whatever put no cap down in the comments so the next thing you'll want to do after you've already done your clearance search and you've gotten your head wrapped your head around on your actual name and what's out there is you're going to want to get a handle on what class or classes you're gonna file in i already have a video that goes over trademark classes i'll go ahead and put the thumbnail here and link it in the cards for you above and i also put a link in the description box so y'all can't you like you just can't miss it that video goes over the 45 different um trademark classes like not in detail all 45 but it gives you a good overview of what trademark classes are and how they play with your whole trademark registration in general so the way that you can um actually sort of figure out or get a good idea about what sort of classes you'll fall into or class you'll fall into is you can run a search on the patent and trademark office's id manual and i also link that for you down below you navigate to that you can put in like your industry or your type of goods that you're going to be selling let's just say clothing for example if you put in clothing you'll see a ton of results that come up you'll see on one side a bunch of numbers which will include the class for that particular um good or service and then you'll also see a series of descriptions so if you go through that these are already existing in the patent and trademark office database they're already there so if you go through that you can get a good sense of what class you need to be in and then take a look at the descriptions and see if they're appropriate for you so now that you've gathered up all of this background information you've got a clearance search done you have a good idea of what's out there like with your name or a similar name and now you have a good idea of what class you're going to be filing in or classes you're going to be filing in along with a description of your goods or services you should be at a good point to start your trademark application so you can do this online there's an electronic application i don't know who's still doing a whole bunch of paper stuff in 2021 or at all we're not even going to mention 2020 like we're going to go what was it whatever 2019 um we're not even going to talk about 2020 but like yeah there's electronic applications there's uh several different options that you have available to you and each application type has different features so it's probably a good idea to go and research each application type to see what the requirements are and to see if they fit your situation once you've selected your application type you're just going to enter in all the relevant information that they're asking you to um go ahead and enter in your class your description your specimen everything that you need to get into the application and then you're going to need to assign your filing basis and i feel like this is where a lot of people get confused and they get tripped up as well there are two major pathways that you can use to submit your trademark application you can assign it a 1a filing basis and that really means that you're telling the patent and trademark office that hey i'm already using this trademark or this mark in commerce i've already got a website i've already got social media i'm promoting the business i'm promoting whatever it is that i'm selling whatever it is that i have out there as for my business under this name here's my proof okay so when you select a 1b filing basis you're basically telling the patent and trademark office hey i don't have any of these things yet i'm not using the name in commerce but i intend to do so in the future so just make sure you're selecting the correct filing bases for your application because each one of them is going to have specific requirements when you submit the application and even down the line so be sure that you're confident you're picking the right one and again if any of this you know is confusing or it doesn't make sense to you please elicit the help of a licensed attorney or another legal professional that can assist you with getting this done so you don't f this up okay so once everything is submitted to the patent and trademark office you're gonna get a confirmation an electronic confirmation but you're also going to receive letters during the review process the patent and trademark office is going to assign an attorney to you an examining attorney to review your application and review your submissions and everything to make sure that one it's accurate and they're getting everything that they need from you information-wise and two they're also going to check against their databases to make sure that there are no other pending marks or registrations that are the same as yours so you're going to get letters from the patent and trademark office examining attorneys letting you either know of status updates or they're going to be requesting additional information from you or they may just refuse your your application altogether which would be a show but it happens so it's important to stay on top of it now there are other scamming companies out there that are going to send you correspondence asking you to pay additional fees just disregard it please make sure that anything that you respond to is an official united states patent and trademark office document or letter do not respond to those scam companies they are just out to get your money and they're usually asking for like i've seen maybe around fourteen hundred dollars in fees um they'll cite your serial number and they'll pull up official information from your filing but it won't say united states patent and trademark office with the actual um logo on there so just make sure that you're paying attention to that another important part about dealing with the patent and trademark office correspondents is making sure that you're replying to them in a timely fashion because all of their correspondence for the most part is time sensitive so you have a certain time frame within which you're going to need to answer them or provide a response so don't let that time lapse because at that point it's too late i mean i don't even know if they do extensions i've never had that problem we always have our clients stuff in very timely so i don't even know if that is even allowed but according to the united states patent and trademark website um their cutoff is at 11 59 p.m the day of the deadline so don't play and one of the other things that you're going to need to practice during this entire process is patience because the process does take months and months and i've seen it take even longer because of covid people are backed up in the offices especially with the government workers being furloughed and not furloughed and all the nonsense um so it is a lengthy process so just prepare yourself for that all right that brings me to the end of the video guys as always if you're running into any problems or you're just like jill i don't even want to deal with this i'd rather you handle it my contact information is down below a lot of you have reached out to me asking me for help and i'm more than happy to assist where i can and when i can so feel free to use my contact information below and i will catch you on another video later guys in the meantime be safe and be kind peace you

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How do you make this information that was not in a digital format a computer-readable document for the user? " "So the question is not only how can you get to an individual from an individual, but how can you get to an individual with a group of individuals. How do you get from one location and say let's go to this location and say let's go to that location. How do you get from, you know, some of the more traditional forms of information that you are used to seeing in a document or other forms. The ability to do that in a digital medium has been a huge challenge. I think we've done it, but there's some work that we have to do on the security side of that. And of course, there's the question of how do you protect it from being read by people that you're not intending to be able to actually read it? " When asked to describe what he means by a "user-centric" approach to security, Bensley responds that "you're still in a situation where you are still talking about a lot of the security that is done by individuals, but we've done a very good job of making it a user-centric process. You're not going to be able to create a document or something on your own that you can give to an individual. You can't just open and copy over and then give it to somebody else. You still have to do the work of the document being created in the first place and the work of the document being delivered in a secure manner."

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You can use the form below. Simply answer the questions, and then check off the appropriate box. The more information you provide, the easier it will be for us to verify your identity. You must have a valid email address with you at the time of registration. Please complete the form below to ensure a quick and courteous transaction with your new online signature provider. Signature Verification By selecting "Yes, I want my signature added" I agree to the Terms and Conditions as stated below. I certify that the information provided in my name and the email address given in my registration is true, correct and complete. I understand that I can receive notifications via email at any time. I understand that the eSignatures are not for use for illegal or fraudulent purposes and that I will be required to update them from time to time. I understand that I will not receive notifications unless I have requested updates. Signature Verification By selecting "Yes, I want my signature added" I agree to the Terms and Conditions as stated below. I certify that the information provided in my name and the email address given in my registration is true, correct and complete. I understand that I can receive notifications via email at any time. I understand that we have a strict privacy policy which will be posted on this page and is accessible for viewing from the home tab. I understand that I can unsubscribe from receiving such notifications. I understand that I will receive a confirm...

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