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You see this picture?Yes it's me!It’s past 1 AM and I'm tired as hell. Yet here I am, writing my heart out, providing you with shit ton of value for FREE!Why?Because I have acknowledged that content is king, and distribution is queen.The moment you realize that your audience is your number 1 priority...The moment you realize that you ought to pursue value rather than success...Then will you open up a whole new world of possibilities.Let me tell you what I mean by that.Sure you can do SEO, paid advertising, or carry out any other kind of the "standard" marketing strategies, but first and for...

There is no one best way and no magic trick to drive more traffic to your blog. But there are a couple of things you can do to improve your SEO, marketing, and social media efforts. It’s a combination of strategies, that will generate more from organic search, drive more people to your site, and help you to grow a loyal blog community.And, you will need passion, patience, and persistence to make your blog successful. But this will pay off in the long run.Here are 7 tips & tools to drive more traffic to your blogKnow your audience and create exceptional contentThe better you know your target audience, the better you can create content that matches their interests. Look out for topics that get much engagement in social media. Audit your social media followers, comments, but also social communities and discussions on your topics. Look for frequent questions and challenges that come up and look for gaps in coverage. Is there anything you can add to your posts, that will make your post stand out. Create help content, tips, and guidelines that your target audience will remember as a useful resource of information.Tool Tip: Try out the WordPress plugin Easy Blog Ideas to help you find top performing content to help you never to run out of topics and ideas.Include keywords in your contentKeywords are key elements of optimizing your pages and posts for the search engines as well as for your audience. Do a thorough keyword research. Try to discover, how your audience refers to the topic you are covering, what search terms or hashtags they are using. Use these keywords to search for topics you can write about and include these keywords in your meta tags and descriptions as well as in your copy, headlines, lead texts, links and image descriptions. Tool Tips: Use keyword tools like Google Keyword Planer or Long Tail Keywordsfor your keyword research.Yoast SEO plugin for WordPress to help you with basic SEO and check your posts for focus keywords, meta tags, and descriptions, and Flesh index for readability.Optimize your content for readability Search engines preferably rank sites that are fast, responsive and user-friendly. Make sure your blog posts are easy to read. Use short paragraphs with headings and subheadings, bullet points and lists to make your posts easy to skim and scan. Tool Tips: Try Grammarly for proofreading, and the Hemingway Editor for readability, grammar and style.Use Visuals: create images, infographics, and videos for your contentVisual content is more likely to get shares, likes, and comments than text messages. And, visual content can drive additional traffic from images search in search engines and social media.Illustrate your marketing contents and social media posts with photos, infographics, and videos. You don't need to be a professional designer to create professional looking visuals.Tool Tip: Use tools like Canva to create unique graphics, infographics, motion graphics and share pics or Moovly to create animated videos easily.Display social media follow icons and share buttons on your site, your posts and your visualsIn order to turn your blog readers into social media followers, make sure you place social media follow ikons in visible places on your website. Also, place social media share buttons on the top and bottom of your posts and also on your visuals. This will encourage your blog visitors to follow your social media channels and to share your posts.Tool Tip: Try the Super Socializer - WordPress Social Share, Social Login and Social Comments Plugin to place share and follow buttons on your site.Email- and Newsletter Marketing In order to turn your website visitors into loyal blog readers and subscribers, grab their email address to hook them to your blog. By offering a blog subscription, all subscribers will be automatically informed whenever you publish a new post. With a newsletter, you can send news to your subscribers, whenever you have important news or stories to tell. Email subscriptions will encourage your readers to come back to your blog.Tool Tips: Try the Email Subscribers and Newsletters plugin for list building and email marketing to turn your website visitors into blog and newsletter subscribers. And try the Icegram plugin to create popups, a welcome bar and other opt-in forms for lead generation.Promote your posts and contents on social mediaHowever great your content is, you need to promote your blog consistently. Social media help your content to build authority, incoming links and signNow. The better the engagement you receive for your content on social media the more this will help your ranking and visibility. Sharing your content on social media helps you drive more traffic to your site. There are multiple social sites to share your content as well as your visuals. Share your content on Twitter, Facebook, but also think of Google+, Reddit, Instagram, Pinterest, and Flickr, and also on LinkedIn, if your content is business-related. Also share your content to relevant Facebook, Google+ and LinkedIn Groups or Reddit Subreddits. Share your content on Social Bookmark communities such as Diigo, Delicious or Digg.Re-publish your content on Medium, Tumblr, Bloglovin’, Quora, and LinkedIn Pulse.Share and cross-promote your content at different times and days across social networks and customize your comments with personal comments, hashtags or handles for each channel. Use social media automation for scheduling and consistency.Tool Tip: The WordPress plugin Blog2Social helps you to schedule and share, auto-post and cross-promote your blog posts directly from your WordPress dashboard, with individually tailored social media posts and at the best times to post on each network.Learn more about how to optimize your posts and promote your blog for more traffic and engagement: Get a free guide and checklistUltimate Guide: How to Write, Optimize and Promote Your Blog [+Checklist]Free Complete Guide for Social Media SharingMore tips and tools for your blog:15 Basic Plugins to Kickstart Your Blog and Boost Your Productivity10 Tips & Tools to Promote your Blog Post after Publishing [Checklist]25 Best Wordpress Marketing Plugins You Must Have in 2018

Well.. This is one of the important and interesting questions of SEO!Opt for right keyword:Choose keywords based on high search volume and low difficultyCreating high-quality content andOptimizing on-page and off-page elementsThere are 2 types of keywords in SEO, they are,Short tail keywords:These keywords are not specificThey consist of less than 3 wordsThey have high search volume and high competitionSince these keywords are broad match, they don’t convert very wellAn example of a short tail keyword is pizza recipesLong tail keywords:These keywords are very specificThey consist of more than 3 wordsThey have relatively low less search volume and competitionThis will bring in quality traffic leading to higher conversion rateAn example of a long tail keyword is homemade pizza dough recipesHigh search volume & low difficulty:Search volume - It indicates the potential traffic you can obtainDifficulty - It determines the competition to rankHigh search volume-Search volume is the average monthly searches made for a particular word or phraseTargeting keywords of high search volume will help to bring more traffic to your websiteSearch volume may also have seasonality factor for seasonal and trending keywordsFor example, phrases like funny halloween costumes will have more search volume in October (as halloween day is on 31st October)Low difficulty:It is one of the important keyword metrics when doing keyword researchHigher the competition, harder it is to rank #1 on Google SERPHigh search volume and low competition keyword is the ideal combination to preferThe difficulty of a keyword ranges from 0 to 100Choose your content based on commercial intent and high relevancy:Relevancy:Keyword relevancy drives quality traffic to your websiteIt refers to the concept of how relevant your keywords are to each page of our siteAlways prefer keywords relevant to your content (even though it doesn’t have a high search volume)Example: Suppose you have a beginner content on SEO, prefer to use relevant keywords (like SEO tutorial or what is SEO), instead of focusing on irrelevant keywords with high search volume (like what is digital marketing)Commercial intent:These keywords are more specific and often result in high conversion rateFor example, commercial intent keywords like “buy iPhone” has low search volume, but it shows that the person is ready to make a purchaseSome of the commercial intent keywords are below:Optimize your on-page elements:Title tag:Title tag is the most important factor of on-pageIt is a header title element displayed on SERPsSearch engines like Google display the first 50–60 characters of a title tagThese tags summarize the website’s contentTitle tag influences click-through ratesMeta description:Meta description is a brief description (of up to 155 characters) that summarizes the content of a web pageThey are displayed on the search engine page resultsURL:URL: Uniform Resource LocatorUse SEO-friendly URLs, as they help to understand what the webpage is aboutPoor URL structure is a big issue in SEO which may result in low rankingAvoid poor URL structures like:URLs: https://www.Easyway.com/courses/digital-marketing/Bangalore?gclid=EAIaIQobChOff-page elements:Website architecture:A good site architecture not only makes content easier to find but also helps to gain trafficSome of the important features of a good site architecture are:Build a URL structure that follows your site’s navigation hierarchyCode your site navigation in CSS or HTML programming languageBuild a comprehensive structure of internal linkingCreate breadcrumb navigation which will improve a site’s internal linking structureSitemaps:Sitemaps are a hierarchy list of a websiteIt is designed to help both users and search engines to understand the structure of a websiteThere are 2 types of sitemaps:HTML sitemaps: Designed for humansXML sitemaps: Designed for crawlersSecure websites:Websites using HTTPS server have a higher chance of boost in rankingsGoogle calls HTTPS as a ranking signalPage speed:Page speed can also be known as “page load time”It refers to the time taken to load the content of a web pageSlow page speed may result in high bounce rate and low average time spent on the web pageCreate a high quality content:High-quality content is the most important factor that helps your website to rank on GooglePerform research on your chosen keywordCreate a content that fulfills users' requirementsMake your content readableKeep your content flow organizedAdd resources from well-known sites to your postOpt for white hat techniquesPrefer different forms of content:Feature infographics in your postInclude videos and images in your postReview your contentSteps to create a high-quality contentBegin with a comprehensive introductionContent should be relevant to the chosen keywordCreate a click-worthy titleInclude LSI keywords in your contentHeading and sub-headings should consist of keywords and variantsShorten your sentences and paragraphsBuild a comprehensive internal linking structure of webpagesAdd suitable images (with descriptive alt text)Incorporate callout boxesUpdate your content regularlyHope this helps!Incase you wanna learn more, I suggest you watch the below video:Suppose you want to learn more about SEO and get expertise in it, check out our Simplilearn’s Digital Marketing Specialist Masters Program

OK. You have entered the link of your website in the description. But this link won't give you that much credibility. Though it will be indexed by the spiders but it's not worth.Also, the link that you have entered is irrelevant to the question, Quora users will edit it (I am going to edit it).You can use Quora for backlinking and lead generation by following three simple steps:-1. Try to give brilliant answers or ask engaging question. The most answers/upvotes your question/answer gets, the more the credibility of that.2. Answer those questions which are relevant to your business and post your links there.3. Earn credits and use those credits to promote your question/answer.Edit : Quora credits don't exist anymore.

1. Ask for backlinksThis is a good way to start, especially if you are a beginner in this job. Think about your friends, relatives, colleagues, partners, clients that have a blog or a site. All you have to do is ask for a backlink. Ask for in-content links instead of links in the sidebar or footer.But be careful and make sure that the backlink comes from a website that is relevant to your niche, otherwise it will not have too much of an impact and may even be harmful.2. Build relationshipsFor good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups.Make the first step and start contributing with interesting and relevant comments and posts, providing contextual value to each discussion. By actively participating in these online communities focused on your niche, you will not only gain some good backlinks, but you will always have access to the newest industry news and be able to connect to some interesting people that share your passions.3. Give a testimonialTestimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. On the one hand, this is a perfect way for them to build customer trust. On the other hand, it’s a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails. The contact gets another testimonial to place on their site, while you get a new incoming link. 4. Start a blogDon’t make a blog with one post and one backlink to your site. If you do, you not only wasted your time, but probably also just created another risky link for yourself. If you want to have your own blog, you need to keep it alive.Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. This is the only way to ensure that the WORLD will want to link to it again and again. That’s how you get great backlinks, you earn them!5. List your site in trustworthy directoriesThere are many directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be on such pages!But not all online directories are bad. A directory that not only gives you the chance to post a link to your website, but also provides useful information for your potential customers is a directory you would want to be listed on.The new PageRank is RELEVANCY, therefore niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed with the major search engines and helps people find you online.You could start with a listing in the Dmoz – Open Directory Project. This is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.6. Write a good guest postThere are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that:the website or blog is relevant to your topicthe article is NOT about how great you are/ your company isyou have a focus on quality (well written, professional, and interesting)you keep in mind that a poor article can bring bad reputationIt’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.Build links for your business, for your customers, make them relevant, and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow.Check out this infographic that reinforces the tips above and gives you a clear picture on how to build high-quality links and how to stay away from building bad links.It’s all about quality, relevancy and user focus.Advanced Link Building tipsLink building has become a very hard and tricky job, and because of that you need professional tools to help you with that. LinkResearchToolsdeveloped 20 different tools that you can and should use for discovering and building new, high-quality links.7. Discover competitors' common backlinksIf you research your competitors, you will probably notice that they have some backlinks in common which you do not. Well, if they managed to get these backlinks, why shouldn’t you too?All you have to do is to analyze these backlinks and try to get them as well. The Common Backlinks Tool (CBLT) is a tool especially made for this. Enter up to 10 competitors and start your report.This tool will help you not only find common backlinks, but also discover competitor’s sources and techniques.8. Get an indirect backlink from your competitorIt is quite common that some of your competitors link to the same sites. These sites are usually big authorities in the industry. A link from such a place would be very helpful as to the powerful link juice your website would receive. But there is something else: if you manage to get your backlink here, your competitors will indirectly link to you.9. Recover your dead backlinksSometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error.Such issues may also commonly occur after a site was re-launched or migrated to another domain. You should then redirect these backlinks to some other page.The Link Juice Recovery (LJR) is a very easy to use tool. First, you will get a list of all your broken backlinks:Once you have the list, the LJR tool will generate a .htaccess code which you can easily insert into your .htaccess file.10. Turn your mentions into backlinksThis is probably one of the easiest ways to gain some new backlinks. Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink.But, how do you find those mentions? Start a BLP report and filter the results by mention as Link Status.11. Find the strongest competitors healthy backlinksSince Google launched the Penguin update in 2012, strong links are not the only webmasters concern. If you do not want to be penalized, links must be safe as well. How do you find those strong, and yet not risky links?Use Link Detox (DTOX) to explore some specific competitors, or Competitive Link Detox (CDTOX) to compare your site against 10 of your competitors. After you get the report results, you can easily sort links by Power*Trust and by very low DTOXRISK.12. Find the most relevant link building opportunitiesThere are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually it is not so easy to find them. Whether you want to find a strong relevant site or blog where you can place a guest article or thematic forum with follow links – the SERP Research Tool will help you. SERP is designed to help you find the most relevant and strongest results.After you get your results, you can sort them by strength, theme or any other metric you want. The best thing about SERP is that you know these links are relevant and high authorities in your industry.13. Be aware of your competitor's new linksVery often, in everyday life, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor´s activities.Link Alerts is a tool made to inform you about your new backlinks, but, apart from that, you can also use it to monitor your competitors. Not only will it help you find some new backlink opportunities, but also discover some new sources and techniques you could use in the future.The best thing about Link Alerts is an e-mail notification you get twice a week with fresh backlinks. This will allow you to identify negative SEO attacks right away. In case of new, unwanted links, you can react immediately, and thus protect your site from being hit by a Google Penalty. Read all about the risks and techniques of negative SEO attacks here and learn how you can protect your site.Earn your links!Let´s start with the basics. Content is king!This is one of those phrases you can find all over the Internet and something that you have to remember once and forever.Why is content king?To understand this, you have to think like a search engine, for example Google. The primary goal of Google is not “good user experience”. The primary goal for Google is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine.What is good content for Google?For content to be considered good, it must have at least the following simple attributes:How can Google value content?Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also they will measure user experience through CTR, bounce rate or time spent on site.But, there is something more; one really simple fact.Good content will bring you a lot of natural backlinks!That´s the best user feedback you can actually get.“How to write a quality article” would be another interesting topic, but for now, let´s focus on how you can earn more backlinks with your content.14. Social mediaSo, you created a unique, quality and powerful article, but it stayed unnoticed? Well, sometimes it happens. Great content alone doesn’t get you ranked. In situations like these, you will have to push your content a little bit. The best way to do so is to use social media.Good content on social networks doesn´t mean just new visitors, but also promotion to people who can build new backlinks for you. Share your content more than once to get more traffic and to signNow visitors in different time zones. Make sharing buttons clearly visible around your content.15. InfographicsLong or complex articles can be hard to digest. On the other hand, a short one might not be very convincible. With infographics you cannot go wrong. It is a compelling way to use visual content to tell a rich story at a glance. Infographics will attract attention and potentially go viral. Depending on their quality, influential people or companies will use them.Sometimes someone might use your infographic, but without linking to you. In such case, you could start a “Google reverse image search”.If you notice that a webmaster “forgot” to link you, you could simply warn him to do so.16. ListsYou know what?ListsAreCoolIt’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will actually click on it and later share it. Just compare these two headlines:"Green tea is good for your health" "7 incredible reasons why you should drink green tea"Let´s be honest, even if you do not like green tea, you would click on the second headline.17. Research reports and case studiesYour personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. That’s the reason why the most sharable contents are:Research papersCase studiesReviewsComparisonsTry to be the first to write about a certain topic. Fresh content is critical in any industry especially if your niche changes quickly. In your research, include all relevant data, test results, charts and always link your sources.18. Newsletter subscriptionsUsually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the amount of backlinks.Try to include some effective call-to action button in your newsletter, for example offer them to register for some webinar, download some whiter paper or eBook. 19. Extra materialNo matter how interesting and cool your content is, you can always make it more valuable by adding some extra material like:eBooksWhite papersManualsGuidesThis way, you will generate more leads and move them further. Also you will show expertise and increase your authority. 20. Learn from othersThere is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody.The problems can be various. Usually, people make a mistake with the choice of topic. It doesn´t matter how good your article is if nobody cares for that topic. The opposite can happen too; cool topic, but weak content!You can read hundreds of articles and watch dozens of videos about good content, but there is always one safe road: learn from others.For example, you want to write about health, but don´t know which topics are the most popular? Well, let´s start one simple report with SSPT. We tested on Everything you always wanted to know about the Health Care system. But were afraid to ask.. Here is a list of the blog posts, sorted by Power*Trust. If you really want to see, how many backlinks these blog posts received, you only need to analyze these pages in the Juice Tool.Now, if you want to understand why these case studies got so many backlinks, open and read them :-)

Let’s forget the complex definitions and explanations. Let me straightly dive into few points to make you clear.First, what are backlinks? (If you know it, please skip this section)Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks :-)Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines.Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t.Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines.Traffic from external backlinks are counted as referral traffic in Google analytics.How backlinks are used to be? (Let’s go to the past)Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results.Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks.In the past, backlink metric was basically manipulative and anyone can rank first in search engine results. And count of backlinks played a greater role.What are backlinks now? (Moving to the present)In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page.Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past.Backlink quality is considered as the most important metric now than the count of backlinks.Here are some best practices of backlinks in this era.Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so onThousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text densityGetting 1000 backlinks is proven to be less worthy than 10 high authority backlinksHope i did help you in some way. If yes, do upvote :-)

All links are created equal, right?They're not! Link building used to be simple: you would go out there, write a bunch of articles, submit them to an article submission site and get an external link back to your site.That doesn't work in the post-Penguin era where this could get you a high PR (page rank). While the right inbound website link can grow your Google rankings, revenue and brand, the wrong ones can get your site penalized. And, you never know what Google will do next.For example, many people relied on private blog networks to help boost and achieve high PR. Then, Google threw a bomb, known as the PBN deindexing update, which tanked rankings for sites that had used that technique.Though a lot of people were surprised, I could see that one coming and I'm betting that Google will do it again the next time people try to game search results. So, what should you do?To be on the safe side, most SEOs would advise you to stop doing anything for link acquisition. If you're doing business online, I think that’s this is the worst advice that you could ever get. Instead, you need to learn how to build a high quality backlink the right way.Backlinks will remain a vital Google ranking factor. But, effective link building is now about trust and popularity. Only a high quality backlink works in this model. According to Copyblogger, domain trust/authority represents 23.87% of Google’s ranking algorithm.A survey by Moz reveals that about 37% of business owners spend between $10,000 and $50,000 per month on external link building. If you're making that kind of investment, you need to have accurate information on how to build links that Google will trust.In this in-depth post, I will show you a strategic link building technique that works. It is scalable and when you apply it to your site, your rankings will improve. You will even improve your conversion rate because you are working as the high authority on the topic to search engines.In this post I'm going to cover:Understanding what Google wantsHow to scale your link building effortsKeyword research and targetingHow to earn editorial linksSo, let's get started...Step #1: Understanding what Google wantsWhen it comes to search engine optimization (SEO) and marketing, Google dictates the pace. That's why it's important to get to know Google's mission. Not only does this shape Google's strategy, but it can guide you in shaping yours. Here's what Google says about its mission:Google also believes that there’s always more information out there. With external link building, organizing information (to help your reader) becomes your mission, too. When you pay close attention to what your readers and ideal buyers want, you don't have to use hype to sell your products.If you want to build links without getting penalized, you must understand and work closely with Google’s mission statement. If you fail to do that, the technique won't work.Before you start building a website link to your web page, ask yourself these questions, relating to Google's mission:Is my content well-organized?Do I provide useful information to the sites that will link to mine?Let's talk about the first question, because, for effective link building, site organization matters.When people come to your site, do you leave them wondering what else to do (especially the first timers)? Make sure that your site is easy to navigate. Here's a great example:And, here’s another site with disorganized navigation:Getting the navigation right is the first step in organizing your content so that people and search engines can find information that's useful and relevant. The second step is to build a foundation that will make other sites want to create an external link to yours.How to develop a strong link building foundation: Let’s say that you have written and published a useful post and want to get it ranked in Google. Since you know that improved high PR result from links from quality sites (see the chart from LinkedIn), wouldn't it make sense to build quality links as quickly as possible?No. If you generate links to new content too quickly, it looks manipulative and that can be a red flag for Google.The better solution is to help Google find and index your useful content. Once it’s indexed, you can go ahead and get real links that can improve your rankings.How to help Google find and index your content: Some of the posts that I’ve written in the last month were indexed within six hours. To achieve this, I used a simple tool - Alexa.Google's spiders crawl Keyword Research, Competitor Analysis, & Website Ranking | Alexa all the time. When you input your site URL on Alexa and look up the metrics, Alexa adds a new, optimized page to the database:When Google next crawls the Alexa site, your new content will be picked up by search engines as well.There's another way to get your content indexed. A few months back, I published a data-driven infographic on how Google uses social signals to determine rankings. In essence, social media helps with faster indexing and visibility. The right content is like a Google press release getting your recognized.Getting strong social signals suggests to Google that people find your content useful and choose to share it. That can help Google rate your high quality content, which means that by the time you start building inbound links to it, any website link becomes natural.To build social signals, I recommend that you share your post on Google+ (it's a no-brainer, since it's Google's own network).This is simple. To share your post, log into your Google account and click the + tab at the top:When the share box pops up, paste the URL of your post, choose the visibility (I recommend "public" for widest signNow) and click share:Follow the simple tips above and your content will be indexed within six hours. Then, you're ready to start building trustworthy links to the page.Note: Make sure that you write and share high quality content and useful information. Every piece of content and link (including anchor text) should provide additional value for your audience.Traditional website link building often ignores the end-user. The Google Penguin 3.0 update reminded us that focusing on what people want, why they should click a link and the value that they will get when they land on the referred page is what truly counts in today’s SEO.Step #2: How to Scale Your Link Building EffortsMany people find link building and link acquisition stressful. One reason is because they are not producing great content that people will gladly share.In Moz's classic book, “How to Rank,” Cyrus Shepard recommends that “90% of your effort should go into creating great content, and 10% into link building.” This is the 90/10 rule of link building.As harsh as it sounds, Shepard says that if you are struggling to generate a high quality backlink to your site, it’s likely that you have reversed the rule.If you want to succeed with scalable link building, you need quality content that will warrant the high PR.Link building is all about positioning your content and getting more people to link to you. In other words, a single post can be used to gain many quality links to your site.A high quality external link has two key advantages over traditional links: relevance and trust. Here's the difference:Let’s say that you have a dog training site and you get an inbound link from an article directory. Google won't see that website link as relevant to the subject of your site.But, if that link acquisition is from a site that’s related to dog training, like a dog food store or a discussion board that’s centered around dogs, you will not only improve your rankings, but your site will be relevant and valuable to those who visit it. And, that will help you get with more link acquisition and achieve a high PR.How do you find authority sites where you can build relationships and start the process of gaining relevant links? One useful tool is Similar Site Search.Type in your site URL (I'm using Quick Sprout in this example) and hit the "Search" button.The result is a list of sites covering topics related to mine. This is only a first step, as I still need to build relationships with site owners, so they'll want to link to my content.Once you have identified some sites, then you need to research them further to figure out which ones will help most in your link building efforts. Here are some of the key metrics to look at:Domain Authority: It's important to know the domain authority of the sites that you consider for link acquisition. A great tool for this is the Moz Bar, which shows the authority status of any domain or keyword in the search results.Domain relevancy: As I said above, getting links from relevant domains is a key part of scalable link building. Domain relevancy is also a key Google ranking factor and is especially important if you want to escape the impact of Google Penguin on your search engine rank.Microsite Masters found that “every single site that they looked at that got negatively hit by the Penguin Update had a “money" keyword as its anchor text for over 60% of its incoming links.”That tells you that if you want to scale your external link building efforts, you must combine domain relevancy with the right anchor text.Trust flow: This is a metric, analyzed by Majestic, that provides a much better measurement of perceived quality. Trust flow was specially designed to determine the quality of links pointing to a site. It ranges from 0 to 100. The higher the number, the better. In this example, Bing has a trust flow of 86, which is excellent.If most of your backlinks come from sites with high trust flow metrics, your SEO rankings will improve, you will have a high PR and link acquisition will become easier.Use Majestic to analyze the links that currently point to your site. Input the root domain into the box and click the search icon.Scroll down and look at the backlinks. In addition to the URL and the trust flow, Majestic also shows citation flow, which I'll discuss in a minute.For the domain we are analyzing (Nerd Fitness), the first referring site is The Art of Manliness. Its trust flow is 46 and its citation flow is 47.Citation flow: This metric from Majestic is designed to predict how influential a website link in a site might be.The downside of using citation flow as your benchmark is that it doesn’t measure the quality of inbound links, but their quantity. The more inbound links a site has, the better their citation flow but this doesn't necessarily mean a high PR. On its own, citation flow isn't very useful, because quality is more important than quantity with link building.However, when you use citation flow with trust flow, it works well to help you identify sites that are both trusted and influential. Target sites with a high trust flow, then focus on link acquisition in that group that also have a high perceived influence, or citation flow.In the example above, Nerd Fitness is a fitness site that helps you level up your life and feel better about yourself. Since Art of Manliness deals with men's fitness and health, it is definitely related in content and target audience.Branded keywords and anchor text: Anchor text is also important when assessing the quality of a site. In the image above, 704 sites are linking to Nerd Fitness through branded anchor text (nerd fitness).When you are building an external link, you should use your brand name with other keyword variations. You could call this branded hybrid anchor text.For instance, if your site is REIV - Real Estate Institute of Victoria, a real estate training site, you can use any of these anchor text variations to generate backlinks:reiv real estate trainingreiv realtorsreiv training for beginnersYou could also vary the anchor text by using URLs with your target keywords:REIV - Real Estate Institute of Victoria real estateREIV - Real Estate Institute of Victoria estate trainingreal estate training at REIV - Real Estate Institute of VictoriaWith the right approach to quality content, domain relevancy, trust flow and anchor text, you will enjoy the benefits of real traffic and external links to your site. But, link building is also about increasing the strength, juice and potential of your inbound links. That's why it's essential to create a two-tier linking structure for your site.Tier 1 backlinks are links you earn/build directly to your site.Tier 2 backlinks are links that directly pass ranking value to tier-one links.If you get a link to your ‘money page’ from a new post on someone else’s blog, that website link may not add much value to your site ranking. Most of the time, direct backlinks to your site can take a while to have an effect. But, when you strengthen those backlinks, you will see a bump in organic traffic and rankings.One way to strengthen those links is with social signals. When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire.As for tier 2 backlinks, there are 3 simple steps that you need to follow...Step #1: Write valuable articles and post them on web 2.0 sites, like Tumblr, Web Node and Blogger.Let’s use Tumblr as an example. Log in or sign up, then click the drop down arrow and select ‘create a new blog.’Next, click "Add Text":Next, add your post title and content, then publish.Step #2: Get your Tumblr page indexed by sharing the post URL on Google+ and Facebook and pinging it at Pingomatic. Pingomatic will syndicate your URL to major content aggregators.Wait for the site to get crawled and indexed. This should take less than 6 hours. To check, go to the Google search engine and paste your Tumblr URL into the search box.Step #3: Once indexed, use a branded keyword on the Tumblr page to link back to your site:This backlink should point directly to your site, but it may not have a strong impact on your rankings. Not everything you do will be like a press release covered by the nightly news. But there is still value.In that case, create a tier 2 structure for this Tumblr page. Remember that your link is already there, so all you have to do now is build more authoritative links to your Tumblr page.How?High PR dofollow blog commentsGuest bloggingCaution: when you’re using a tier 2 link building structure to strengthen your tier 1 backlinks, avoid anchor text over-optimization. Also make sure that you aren't just using this tactic for link acquisition. The new page or site that you create on platforms like Tumblr should be valuable and beneficial to users. From there, you can add a website link, if you feel it is beneficial for the reader.Also, if the keyword you’re targeting is 'UK military base,' your anchor should be generic:Learn more about military bases in the UKVisit this UK military baseIn other words, don’t link to your web 2.0 site with an exact match keyword/anchor text combination. This will actually hurt your site's rank.Step #3. Keyword Research and TargetingWhen building links that scale, it's all about providing relevant content, so that people will keep linking to it. Keyword targeting is an important aspect of that. By selecting a huge number of keywords across several ad groups, Alan Mitchell was able to increase a clients' click-through rates by 461% and their return on investment (ROI) grew to 231% in 3 months.Moz also got great results with a focused keyword strategy. In particular, long-tail keywords represented 80% of Moz’s organic traffic, when compared to popular seed keywords:How relevant are your keywords to the prospects’ needs? If you want to make your site more powerful through external link building, you can’t afford to ignore keyword research. Keyword research helps you to dig into the minds of your target audience.For example, when you conduct a keyword search in your industry for this:best social media strategist in NYWhat do you think is happening?First, the people searching for that long-tail keyword are interested in talking/working with a professional who understands social media marketing. They don’t want a newbie to write a boring press release, but a strategist; someone with a proven track record.Second, they are only interested in social media strategists who live in New York, which means that they might be a local business owner wanting a face-to-face meeting.If you were in that niche, let's see how you could find suitable keywords to focus your content through the search engine and attract small business owners who need help with social media marketing.To start with, let's use Google AdWords Keyword Planner.Step #1: Log into your account and click “search for new keyword and ad group ideas.”Type in “social media strategist." Now, scroll down and click “Get ideas.”Next, click on "keywords ideas" for a list of search queries that you can target:The screenshot above shows the keywords that you can target in your content, if you want to attract small business owners looking for help with social media marketing:social media strategistsocial media marketing strategistsocial media marketing companysocial media consultantSome of the other search engine keywords you find may not be relevant to your ideal prospects, such as:social media strategist salarysocial media jobsThe people searching for the two keyword phrases above are probably freelancers looking to make extra money through social media marketing. They are not your ideal target audience, so those aren't the right keywords for you in link acquisition. Never target keywords that are off-topic or unrelated to your core message, products or services.When you build a website link, you don't want to use anchor text that will make site visitors bounce. Remember that scalable link building is concerned with the relevancy of the linking domain.Targeting consumer demographics: This is another essential targeting element for link building. When you know your audience's demographics (age, gender, education, and so on), you can get inside their heads. When you do, you'll be able to create useful content that helps them solve their problems. That's a key component in building organic links that gets you positive results with a high PR.The Columbus Metropolitan Library has useful resources to help you identify your target audience. Lock Haven University Library also shows how the U.S. census can show the number of people in the country who fit your target demographic.To find out the audience demographics for your site, visit Quantcast, sign up and input your site URL in the search bar. Scroll down to see the demographics:This image shows the demographics at Metacafe. It clearly shows that most of the site’s target audience (readers) are male and aged 35 - 44. It also has many readers in the 25-34 age group. According to Pingdom, those two age groups dominate social media, which means that they are likely to share your content, if you take the time to make it useful. You also have to share your own content, if you want to build a higher external link ratio.Automate for social signals: If you're going to build social signals, you need to leverage automation. Mingl Marketing Group grew their client’s traffic by 590%, using the HubSpot social automation tool.And, TREW Marketing used Hubspot to grow web traffic by 130% and lead generation by 150%.If you want to get social signals to scale link acquisition and achieve great results, you need to create them continuously by sharing your content. Manual syndication can be time consuming. Imagine how long it would take for you to share your latest post on the top 20 social media networks. Trust me, it would take a while.That's why you have to set up automatic updates on social media networks. Think of these as a social press release.Buffer is my favorite social automation tool. You can use this social media management tool to share your posts on Twitter, Facebook and several other social networks.One of its best features it the ability to queue your campaign in its reservoir and syndicate your content later. So, even if you're catching a plane, your next piece of content will get to your audience.Other link building tools: Here are some more external link building tools that you can use to analyze keywords, referring domain names, anchor text and so on:Quick Sprout - helps you identify why your site isn’t getting enough traffic.Open Link Profiler - a powerful tool for link diagnosis and industry checks.Open Site Explorer - use this tool from Moz to determine the number of backlinks and the domain authority of referring domain names.nTopic - a simple tool for topic analysis. It helps you plan content creation from scratch, so that you can effectively target the right keywords and improve your rankings.Step #4: How to earn editorial linksEarning editorial links from authority sites will really skyrocket your external link building strategy. But, to earn those links, you have to provide immense value. You can’t just put some text together and pray for miracles. Did you know that over 2 million blog posts are published daily?Link building can be stressful, but's easier if you focus on creating link-worthy and sharable content. If you create great content consistently, people will naturally (on their own) cite, recommend, share, link, tweet and send links to your page.After several years of struggling to get traffic, Brian Dean finally cracked the external link building code. Once he implemented it, hundreds of people started linking to his first-ever infographic and he received a little above 50,000 unique visitors with tremendously high PR:If you want to do the same, use Brian's skyscraper strategy to:Find successful content in your nicheBring it up to dateMake it more thoroughTo learn more about this strategy, check out this post on how Brian Dean used the three techniques above to get 40,000 visitors to his first infographic.Creating a viral content campaign: To get the most from your website link building, you have to create content that people are willing to share. Why would they share it? It’s because it’s helpful, valuable and you blow them away. Instead of making assumptions, study posts that went viral in the past and use their strategy to dominate the major social media platforms.The first tool I recommend is Open Site Explorer.Step #1: visit the site and input your competitor’s blog URL. Let’s see which of their posts got the most shares and comments (engagement).Go ahead and click the “Search” button, then look at the left hand side and click the ‘Top Pages" tab:When you click on the URL, you'll be able to see the post title and how many shares it has gathered. Here's what I saw, when I clicked on the third URL in the image above (http://www.copyblogger.com/conte...):The topic is: content marketingThe title is: Content Marketing: How To Build An Audience That Builds Your BusinessWhen you visit the page, you’ll see that it already has thousands of tweets and Facebook likes, which shows it is a viral post. This is the type of link acquisition to seek out.Step #2: Write a better headline/titleWho says that you can’t write a more clickable headline than Brian Clark? I'm going to give it a good try. :)Although the original headline went viral, I think that “build your business” is too vague.Everyone wants to build a business, but they want to take actionable steps. Let's see how we could improve that headline to be more specific and that targets specific business types in the search engine. Here are three examples:How You Can Grow Your Email List Through Content Marketing6 Steps To Attract More Customers To Your Store Through Content MarketingHow a Simple Content Marketing Strategy Improved My Google Rankings by 110%Adding numbers in titles works. I’ve seen a lot of articles go viral because the headline has a number. For example, all of the titles below performed better than the Copyblogger post that we’re studying:If you can write better headlines, the chances of your post going viral are high.But, you also have to provide value within the content. Here are some ways to do that.Checklist - simple ways to make your content more useful:Craft more clickable, specific and benefit-driven headlines.Include data points in the post.Make your post longer. Ideally, write a 2000+ word post, since blog post length affects Google rankings.Use charts, screenshots and quality images to back up your points, not just text with an external link.Avoid personal opinions and include scientific research studies and experiments.Link out to relevant authority blogs to provide more value.Ask emotional questions.Mention power users, experts and popular bloggers.End with a call-to-action (you can include a giveaway of a checklist related to your topic).If you follow this proven checklist, you’ll be able to write more thorough, useful and data-driven blog posts that will stand the test of time. This is how you get a high PR.Send thank you emails: when you mention authors and site owners in your post, you can get them to link back to you, if you send a thank you email.The email template below was introduced to Backlinko’s founder by Peep Laja of Conversion Optimization by CXL. It may be brief, but it helped Laja to grow his blog to 100,000 visitors in less than 12 months:Use guest blogging to earn authority links: Guest blogging used to be very powerful. In fact, Danny Iny used guest blogging to recover from losing his company and being $250,000 in debt.He started building networks with other A-list bloggers and wrote a lot of guest posts and quality link acqusition. Within six months, he had built a new consulting business with a full client list. His Firepole Marketing blog receives thousands of visitors per month.When you guest blog, you provide useful content for other people's blogs, but your traffic also improves, as Michael Hyatt found:If you’re looking to scale your link building process, guest blogging can help you. Aim to produce helpful and sharable posts - people will naturally want to add a website link to you.To get you started, here is the ultimate guide to guest blogging, plus a list of 140+ sites that accept guest posts.How to gain trusted links with comments: Don't comment spam. Just … don't! But, you can still use commenting to gain authoritative links.Links from comments may not have much SEO value, but they can be natural and relevant, which are among the key factors that Google values. Here's how you get those links:Search for blogs with the dofollow CommentLuv plugin installed.Subscribe to post updates for at least 5 blogs.Speed matters. Once you get an alert that a new post has been published, quickly read the post (if it’s a long one, read the first two paragraphs and then the last part to get the main points).Write a valuable comment. Avoid comments like, ‘nice post’, ‘awesome write up’ or ‘this post helped me.’Here’s the kind of comment that can generate traffic and links back to your site:This comment is rich, helpful and well written, so readers can benefit not just from the blog post, but from the comment, too. And, of course, the commenter has linked back to his site in the URL field.Here’s another example, from a guy at Moz who left a wonderful comment and then linked to his blog post:ConclusionThe truth is that SEOs are skeptical about building links. They’re scared of the next Google update. But, I don’t think that you should be.Link building has been an effective strategy for achieving high PR with Google rankings, even before the first Panda update. I believe it still is... as long as you do it right.