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Is the cryptocurrency Bitcoin a good idea?
Yes.Here’s the problem: most people who know a lot about Bitcoin can only speak “tech”.I was at a conference recently. I was the keynote speaker but had zero talk prepared (as usual). It was a crowdfunding conference so I “crowdsourced” my talk.I asked the audience: I can talk about entrepreneurship or I can take fifteen minutes to explain Bitcoin without using any technical jargon. Clap for which one you want.Almost 100% of the people wanted to learn about Bitcoin without the technical jargon.People are hungry for this. They don’t want to hear about “crypto” or “blockchain”. They just want to know what all this Bitcoin stuff is about.Back in 2013, I thought Bitcoin was a scam. I was wrong.First, some credentials.In early 2013 I had my doubts. I started reading everything I could. Then I got my hands dirty.I’ve been a coder / programmer since 1985. I decided to code up a Bitcoin only store (maybe the first ever) and sell my book, “Choose Yourself” on it before it was released on Amazon.It was very hard. I had to develop the store from scratch since there were no easy tools to help me. There still isn’t (hint: business opportunity).Once I launched it, quite a few people bought my book. I sold a PDF of my book for 0.1 Bitcoin. Bitcoin was then $60 so I sold it for about $6 per PDF. Right now, it’s as if I sold each PDF for $1600. I sold many copies.I went on CNBC when they heard I was doing this. The anchor asked me, “Did you just do this for publicity?”I said, “Well, I’m on national TV so I guess it worked.”Another thing worth noting: Most of my customers came from one domain name (they had to submit their email addresses for me to process the sale): Amazon.com. Make of that what you will.A few months ago I started writing about cryptocurrencies again. I saw so many people getting involved in scams, I wanted to help.The other day I had an Uber driver who thanked me during the car ride for helping him “get it”.And last night at a restaurant, the waiter at the end of the meal shook my hand and thanked me for helping him “finally” begin to understand what Bitcoin was about.In order for crypto currencies to succeed, people need to understand at a basic level what they are. Nobody needs to learn complicated cryptography or blockchain.Just understand why now. Why this is important for us a society.TWO CRITICAL REASONS BITCOIN IS HISTORICALLY IMPORTANT AND HERE TO STAYJust understand these two reasons. Then you will know the potential for Bitcoin. And you will be popular at cocktail parties.A) THE HISTORY OF MONEYEvery new style of money solves the major problems of the last style of money.BarterIf I have a bag of rice and I need shoes, what if you make shoes but you only need 1/2 bag of rice. Do I get 1/2 a pair of shoes?Barter has a lot of problems. In the above, coming up with the rice to shoes exchange rate is difficult.Then coming up with 1000s of exchange rates just to go out and buy groceries is almost impossible.PLUS, what if you have to move (your kingdom is attacked). How are you going to carry all that rice? All of those shoes?Money has two purposes:as a store of wealth / savingsto make transactionsThere’s a third, which Ray Dalio, the head of the largest hedge fund in the world, Brigewater, told me the other day. But we’ll get to that later.Barter is horrible as a store of wealth. And for transactions, best case it’s very difficult.But problems lead to opportunities. Which leads to…2. PRECIOUS METALS / COINSGold and silver are scarce. It’s hard to mine them.But it’s hard to forge them because you can measure by weight.So the scarcity combined with the lack of forgery makes them good choices for money. I can convert my rice into gold coins, you can convert your shoes into gold coins, and now we can trade and now we can buy whatever we want.(Marcus Aurelius on a gold coin)As a store of wealth, it’s not great but not horrible.If my kingdom is attacked and I have to move, gold and silver are easily stored and carried as designed jewelry.BUT, two problems.One: what if you live in a country that doesn’t have any gold mines. Now you either have to trade for gold or start attacking countries: (this did not work out so well for the Aztecs).Two: What if you wanted to buy a house right now: are you really going to bring a truck of gold bars to the closing? Or if you have to move to another country and you have a lifetime worth of savings: are you going to ship all of your gold bars to your new home?People say that gold is “real” as opposed to (later) paper money and cryptocurrencies.This is not really true. Gold is a rock. But it does have industrial uses (silver is better for this because of price but still…). Gold and silver are great electric conductors, can be used as SILVERware. Can be used as antibiotics (hence great for fillings on teeth).So we can say that gold money is “backed” by something that has real use with value associated with it.But we still have to solve the problems above.3) PAPER MONEY BACKED BY GOLD AND…PAPER MONEYCountries made paper money that was like a contract with the government that all of that money can be converted into gold.This was great for transactions (easy to carry paper money).This was great for store of wealth (put the money in a bank and you can go anywhere). The first banks for paper money backed by gold helped fund every war in Europe in the 1800s. Good job!When paper money is backed by gold it also puts a clamp on inflation. You only have as much paper money in a country as there is gold in that country.(yes, there is a 100,000 dollar bill in the US. Woodrow Wilson is on it).So you can trust the government to not go crazy printing money that is not backed by gold (like German in the 1920s when trillions of Marks were printed and Germany went into an inflationary death spiral that was at least one cause for World War II).BUT, why benefit the countries where gold is easy to mine and punish the countries where gold is hard to mine.Also, the world is expanding in every way: more people, more technology, more innovation, more THINGS.I’m not sure this is a good thing or a bad thing (see: Germany above) but sometimes countries need to balance debt with money printing to manage their fiscal policy.The US went off of gold in the early 70s in order to fund the financial needs of both the Vietnam War and the social improvement programs of Lyndon Johnson.This created inflation.Paper money will often lead to this situation. Someone will say: why do we need the gold part?Again, might be good or bad. There’s a lot of debate. Did money printing save the US in 2008 and 2009? Maybe. Or will their be future problems caused by this? Maybe.Nevertheless, there are other problems with paper money that need to be solved:a. No privacy.If I’m making a sizable (greater than $1000) transaction I’m usually not using cash but either a credit card or a money wire.So that means your bank knows. Other banks know (the bank you are sending money to, the Federal Reserve, the local Reserve bank, etc).Government agencies know (the IRS, the NSA, etc etc).Potentially sites like Google and Amazon know depending on what payment services you use and what you are buying.So you have no privacy on your transactions with paper money.b. Fees.If I send a friend in Korea money, I go through my bank (fee), local reserve bank (fee), Federal Reserve (fee), International wiring system (fee), their central bank (fee), their local reserve bank (fee), their local bank (fee).That’s a lot of fees. Those fees help create inflation because every transaction needs to have a profit on top of those fees.c. Forgery. Something like $200 billion in forged money is circulating right now.d. Human error. This is a CRITICAL problem. There are so many opportunities for human error. When you transfer money, they can send to the wrong account. Or a bank’s software can be hacked and you lose all of your money.Or, most importantly, the Federal Reserve in the US can decide to print another trillion (Like 2009) and, without your permission, the value of your dollar has gone down.In the US we’ve been lucky. But all of South America hasn’t been so lucky (all of their currencies crashed in the 80s. Most of Asia wasn’t so lucky in the 90s (their currencies wiped them out). Russia in 1997 was wiped out.Many countries have relied on humans to print (or not print) money and the slightest human error can wipe out an entire country’s economy.The United States has been lucky. For now. But this is a HUGE error we risk every day.These are the basic problems. There are more (theft, for instance).e. What is backing paper money?Only our trust. I don’t want to be a conspiracy theorist. But the reality is: a dollar is a piece of paper. Just like gold is just a rock.How do they make us trust that the money has value?They put “In God We Trust” on it. They put George Washington. They put the signature of the Secretary of Treasury (pretending it’s a contract.).And, for the weirdos, they even put a pyramid with an eye on it.And that’s supposed to be why we trust it. I don’t trust it.4) BITCOIN (and, btw, Bitcoin is not the end. There will be a “5”).Bitcoin solves the problems above.a. Human error: there is no printing of money. There is a fixed supply of 21,000,000 coins.How do I know this? I’m a skeptic. So I read the software behind Bitcoin. I read it over and over until I could figure it out. In one part of the code they clearly define how many coins can be “mined” / printed (printed is the wrong word but I’m using it here to make the connection with paper money). And there’s another part of the code which “enforces” the first part.(part of the code that limits the total # of bitcoins to 21,000,000. I found this by reading ALL of the code for bitcoin).b. Theft. Like with every other form of currency, an exchange (like a bank) that stores your Bitcoin can be hacked and money stolen.BUT, I only keep a small amount of money in an exchange. You can get a storage drive, store your money, and put it in a safety deposit box. So even if the exchange is attacked, you still have your money.ALL theft can be prevented this way with Bitcoin. You can’t do this with paper dollars because if you have too many dollars, how will you store it? Ditto for gold.c. Forgery. The software guarantees that Bitcoins can’t be forged.d. Privacy. I can send you a Bitcoin and nobody knows who is sending it, who is receiving it, and no government institutions are aware of it.e. Fees.Some bitcoin transactions have small fees. But it’s nothing like the fees of going through six banks in the transaction described above.What’s backing it?There’s about 1000 man-years of science backing Bitcoin.The underlying technology of Bitcoin which involves heavy amounts of cryptography, financial know-how, and basics of contract law, plus the “blockchain” have 100s of use-cases that we have only just begun to play with.EVEN IF Bitcoin is never used as a coin (although note: it’s being used every day as money) there are 100s or 1000s of other uses for Bitcoin that have nothing to do with the basic money use.I won’t get into the weeds here: but suffice to say that ALL of contract law can be (and will be) eventually replaced by Bitcoin.And ALL of logistics will be replaced by Bitcoin (e.g. UPS is replacing all of their internal logistics (tracking millions of packages every day going from millions of locations to millions of other locations) by Bitcoin technology.There’s nothing behind paper money or gold like this.Now…Bitcoin has problems also.Hence the need for other cryptocurrencies. But that’s ok and not the topic for here. Suffice to say, Bitcoin solves all the basic problems of paper money, which solves the problems of gold, which solves the problems of barter.HOWEVER, there is another reason why Bitcoin is here to stay and it’s so compelling.——EVOLUTION OF EVERY INDUSTRYEverything in life evolves. Not only species but ideas.Let’s look at some industries.MEDICINETheism: 500 years ago if you got sick, you’d either pray to a god to get better, go to a shaman, make a sacrifice, or assume you committed a sin that made you sick and would try to undo the sin.Humanism: Post-rennaissance, we had human “experts” called doctors who would either leech us to death, perform horrible surgeries that would kill us, or would pat us on the back, hammer our knee and say, “take two aspirin”.Doctors aren't bad. They’ve saved many many lives. But Humanism has it’s limits. A known fact is that, on average, the moment when a doctor is most effective is his or her first year out of medical school. After that, statistically downhill.Data-ism:Now when if you go to a doctor, you get tests. You get blood work, you get an MRI, an EEG, an X-Ray, the X-Ray might go into a database and an AI algorithm matches it against other X-rays (does it match a tumor X-ray or a non-tumor X-ray?). We even get genetic testing to see if our illness is in our chromosomes.Then, armed with data, often a computer will tell us the correct solution (and even a computer can do the robotic surgery needed), or a human will help interpret the data (but there’s room for human error here).(source: National Genome Research Institute)So Medicine has evolved fromTheism → Humanism → DataismLet’s pick another industry:WARTheism: 3000 years ago if two countries went to war, the kings would perform massive sacrifices to their gods the day before.In the Bible, whosever God was stronger (Baal versus Yahweh being a notable Hebrew battle), that group would win the war.Fragments of this exist right now: May the Force Be With You, said to Luke before he flies out to fight the Death Star.Humanism: For the past 500 years, whoever had the most humans on the ground, the most bullets, then the most planes, then the most bombs. ,would win the war.Data-ism:War is being fought every day now. EVERY SINGLE DAY. Every day, some country tries to bring down the electric grid of Poland.Every day, every Fortune 500 company is attacked by “bot armies” coming from…nobody knows.I’ve been involved in the cyber security space for 25 years or more.I once was talking to a company who helps Fortune 500 companies fight “bot armies”. All of the employees were top Phds who were the experts in their fields.One guy told me, “No matter how smart we are, they are smarter.”Who are “they?” The people making the bot armies. Where do they come from? We don’t know. They come from everywhere. They are just smarter than us.Elections are rigged. Companies are attacked. Information is stolen.We have been in World War III for at least 20 years and it will never end. Dataism has taken over war.Ok…MONEYTheism: “In God We Trust”Humanism: “George Washington”. A picture of Independence Hall. Or the White House. Anything. Anything at all so that we trust humans with what we are given in exchange for the hard labor we do every single day.Do we trust humans? I tend to trust humans. But that is maybe not so smart all of the time. Humans make a lot of mistakes and that’s been the downfall of so many companies, so many families, and so many…everything.Data-ism. Bitcoin and now other cryptocurrencies.1000s of man-years of science. 100,000s of lines of code that has been checked by 10,000s of the best programmers.Data-ism prevents forgery, keeps privacy, re-creates all contract law, avoids fees, avoids theft. And this is just a small sample of what data does for money.“In Data We Trust” for better or worse. But it works.The natural evolution of money has arrived. And it’s not only Bitcoin but other cryptocurrencies.FAQ:Why do we need other Cryptocurrencies?Why do we need more than one currency at all? Why is there a US dollar and a Canadian dollar.FOR NO REASON. Just an artificial border created in 1770 and we have two different currencies.Cryptocurrencies have what I call are “problem borders”.One coin is better than Bitcoin for making contracts (Ethereum).Another coin is better for privacy ((Zcash. A problem with Bitcoin is that although there are no names on a transaction, I can see the size and the time. So privacy is still a slight problem).Another coin might be better for solving a problem of decentralized storage (as opposed to storing all of your photos on one centralizes spot that can be hacked like Google Drive). Bitcoin doesn’t address this problem.Problem Borders create new currencies.Is it too late to invest in Bitcoin and other cryptocurrencies?Right now, this reminds me of the Internet in 1995–6. There’s a bit of irrational exuberance in new coins. Prices are going crazy.There will be a massive pullback. BUT, the legitimate coins are here to stay and will keep going.Amazon, of course, pulled back, when the Internet pulled back. Now it will eventually be a trillion dollar company. Many companies that started in the 90s have survived and thrived and were great long-term investments that have paid off.Cryptocurrencies are the “internet of money”. The internet is here to stay and so is the internet of money.We are only in inning one of the cryptocurrency shift in our money.Will cryptocurrencies replace paper money?Yes. Eventually. It might not be Bitcoin although Bitcoin will always exist.But each country, to solve the problems of paper money, will eventually switch. Countries that are debating it include: Israel, Estonia, Venezuela, Argentina.Countries that will use some aspects of cryptocurrency technology in their central bank will soon include China, Korea, Russia, and yes, the United States.And many countries will reject cryptocurrencies but their population will shift en masse to cryptocurrencies in order to avoid corruption, human error, theft, etc. First on my list for this is Argentina.What will the value of cryptocurrencies be?When I first wrote about this, all cryptocurrencies added up was about $200 BILLION. Now it’s around $750 Billion. Although I do view many of the currencies as scams so the number is really less.That’s the “SUPPLY” of cryptocurrencies.The DEMAND is the amount of paper money + gold that exists.That number is $200 TRILLION.So in order to go from ONE TRILLION to 200 TRILLION that’s a 200x gain. In other words, $10,000 turns into $2,000,000.And if you focus on the legitimate currencies, the gains are much greater.So, again, we are very much in the beginning of this. There is no other investment opportunity in our lifetime greater than this. And we ARE at the beginning.What are the legitimate cryptocurrencies?There are many. I don’t want to get into the weeds here and discuss all the technology.And I also don’t like all the speculative trading that is going on in cryptocurrencies. Speculation leads to scams and bubbles.But just like there were Internet companies that survived the bust and became the companies we use every day, there are cryptocurrencies that exist now that we will use every day ten years from now.You said on CNBC that Bitcoin will go to a $1,000,000? Were you kidding?No.Bitcoin hit $20,000 recently. We just said it could go at least as much as 200x higher. That’s $4,000,000. So even at $1,000,000, Bitcoin will be a buy.How else can one make money in the Bitcoin sector?You don’t have to be a software developer.When the gold rush hit in the 1800s, Levis Jeans became the big winner. And the companies that sold “picks” and “shovels”.There will be many picks and shovels companies in the Bitcoin space.Sites that have the latest bitcoin news and analysis will do well. Exchanges will do well. Companies that help integrate traditional companies with the deeper parts of Bitcoin technology will do well (like whoever is helping UPS integrate blockchain tech into their logistics).Companies that help new cryptocurrencies launch will do well.And on and on.Someone said you called “Bitcoin is a Ponzi scheme” in early 2013. Why should we trust you now?First, I’m always a believer that the best investment is in yourself. This will provide greater than 200x returns.That said, I was wrong in early 2013.I’ve been a software guy for 25+ years. I’m able to do my research. Which I did.By May 2013 I had already done enough research to build my own bitcoin store, go on CNBC and discuss Bitcoin, and be an advocate when it was just $60. This is all public info.But, for me, focusing on my physical health, emotional health, creative health, and spiritual health, will always be the most valuable “Currency” I can develop and trade in.Could Bitcoin be just a fad?No.Paper money DOES have the problems described above. Someone has to solve those problems. Bitcoin and other cryptocurrencies solve them.And every industry evolves. Cryptocurrencies are the “In Data We Trust” way in which money is evolving.And $750 BILLION believes in me on this.Who is Satoshi?Satoshi is the secretive founder of Bitcoin. He is worth many many billions in Bitcoin right now. He is anonymous and reporters, governments, etc have never figured out who he is.That said, a number of people know who he is. I read his blog every day, He is a secretive person and nobody wants to blow his cover.Well, what should I do now?Don’t listen to me.a. Get an account on Coinbase (or wherever). Buy $10 worth of Bitcoin just to taste and feel it.b. Then read. Read a lot.Here’s some books not about Bitcoin that are worth reading:Sapiens by Yuval HurariThe Evolution of Everything by Matt RidleyThe Ascent of Money by Niall Ferguson.Antifragile by Naseem TalebThere’s a lot of discussion of cryptocurrencies on Reddit and Twitter. DO NOT read those. Most of those discussions are filled with trolls although there are some decent sources there.Blogs / Sites: start with Coindesk and CoinTelegraph. You'll find the rest as you read more.
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What are the best features of Microsoft Office 365?
Here’s a breakdown of some awesome Features Office 3651. Work Smarter, EverywhereAfter buying Office 365, you also gain access to its accompanying mobile apps and browser apps. This allows you to access their cloud service from any up to date web browser on your desktop or mobile device. Even better yet, you don’t have to install Office software on your computer to do this.The mobile app allows you to access all of your Office 365 subscriptions and Office products right from your smartphone or tablet; this includes Word, Excel, Powerpoint, Onenote, and more. Cut the cord and stop working on your PC only — download the Microsoft Office 365 mobile app to stay productive, even while on the go.2. Enjoy 50 GB of StorageEach Office 365 user receives a whopping 50 GB of storage with Exchange Online; this can be used to save emails, calendar events, task lists, meeting notes, contact information, and email attachments.You can save some more space in your mailbox by utilizing the OneDrive cloud storage feature to share attachments.Your OneDrive storage is also synced to your device, enabling you to work offline on files. As soon as you reconnect to the web, the newest versions of your documents will be automatically uploaded to your cloud storage. The new versions of your documents will also be sent to any other connected device, including your phone or tablet — nifty!3. Edit Documents with Real-Time Co-AuthoringCollaborate online and see changes your team makes to shared documents within your Office apps as they happen with the real-time co-authoring feature in Word. Save your file to OneDrive cloud storage or SharePoint so your team can access the document and make any necessary edits or updates. You can also share it directly from Word by utilizing a handily integrated sidebar. As the publisher and access-giver, you can edit accessibility settings at any time.With the improved version control that was rolled out with Office 2016 co-authoring, you can see which changes to the document were made by which contributor and when the update was made. You can also easily revert back to a previous version of the file whenever you need to.4. Connect with Co-WorkersYou may not have known this, but Office apps include a Skype in-app integration. You can use this feature to instant message your teammates, share your screen during meetings and have audio or visual conversations — without even exiting the Office apps you’re working in. You can continue Skype conversations even after you close your office apps via your desktop or mobile version of Skype. The best part? Your team will receive unlimited Skype minutes.Source: Microsoft5. Send Links, Not FilesIt’s time to move away from email attachments. It’s never been easier to share documents for co-authoring!Simply upload your file to Office 365’s cloud storage. Then, write your email via Outlook or the Outlook web app. Rather than attaching your document to the email, you can insert a link to the file on your cloud. Outlook will automatically allow email recipients to edit the document you wish to share. You can always change permissions on any document at your convenience.6. Convert OneNote Items into Outlook Calendar EventsEasily configure OneNote items to tasks within your Outlook calendar. You can also assign tasks to colleagues, complete with follow-up reminders and concise due dates. You can also transfer meeting notes taken in OneNote via email to your teammates, and add important details (date, location, and attendees) to their respective meeting.7. Use Your Mouse as a Laser Pointer during PowerPoint PresentationsWith only a simple keyboard shortcut (Ctrl + P), your mouse can be used as a laser pointer during your PowerPoint presentations. You can also use the “presenter mode” commands while using this feature.The laser pointer tool has been a nifty trick within older versions of the office apps for years; however, it was only recently integrated for touch-screen devices. All you have to do is hold down on your device’s screen, and the laser pointer will appear.8. Create a Power Map Using ExcelTurn data into a 3-D interactive map with Power Map, one of the many Power BI-enhanced data visualization features that Excel has to offer. It comes with three different filters: List, Range, or Advanced. The Power Map will help you not only convey your data more effectively, but also support your claims by creating a tangible story from the numbers.
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What are some cool projects you can build with Java?
What are some online resources from where I can get cool and progressive Java projects/applications to build? Here are some good ideas for Java projects.TextReverse a String – Enter a string and the program will reverse it and print it out.Pig Latin – Pig Latin is a game of alterations played on the English language game. To create the Pig Latin form of an English word the initial consonant sound is transposed to the end of the word and an ay is affixed (Ex.: "banana" would yield anana-bay). Read Wikipedia for more information on rules.Count Vowels – Enter a string and the program counts the number of vowels in the text. For added complexity have it report a sum of each vowel found.Check ...
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What are some good project ideas to start learning Python with?
You may want to take a look at Martyr2’s Mega Project List.These topics are divided into 10 different areas that he thinks the project may use the most. Keep in mind that a few of these projects could have been classified in more than one topic.String:Reverse a String – Enter a string and the program will reverse it and print it out.Pig Latin – Pig Latin is a game of alterations played on the English language game. To create the Pig Latin form of an English word the initial consonant sound is transposed to the end of the word and an ay is affixed (Ex.: "banana" would yield anana-bay). Read Wikipedia for more information on rules.Count Vowels – Enter a string and the program counts the number of vowels in the text. For added complexity have it report a sum of each vowel found.Check if Palindrome – Checks if the string entered by the user is a palindrome. That is that it reads the same forwards as backwards like “racecar”.Count Words in a String – Counts the number of individual words in a string. For added complexity read these strings in from a text file and generate a summary.Text Editor – Notepad style application that can open, edit, and save text documents. Add syntax highlighting and other features.RSS Feed Creator – A program which can read in text from other sources and put it in RSS or Atom news format for syndication.Post it Notes Program – A program where you can add text reminders and post them. You can have the program also add popup reminders.Quote Tracker (market symbols etc) – A program which can go out and check the current value of stocks for a list of symbols entered by the user. The user can set how often the stocks are checked and the program can show green up and red down arrows to show which direction the stock value has moved.Guestbook / Journal – A simple application that allows people to add comments or write journal entries. It can allow comments or not and timestamps for all entries. Could also be made into a shout box.News Ticker and Game Scores – A program which sits on your desktop and aggregates news and game scores from various sources on the net. It then scrolls them across the screen on regular intervals.Fortune Teller (Horoscope) – A program that checks your horoscope on various astrology sites and puts them together for you each day.Vigenere / Vernam / Ceasar Ciphers – Functions for encrypting and decrypting data messages. Then send them to a friend.Random Gift Suggestions – Enter various gifts for certain people when you think of them. When its time to give them a gift (xmas, birthday, anniversary) it will randomly pick one and perhaps places you can get it.Text to HTML Generator – Converts text files into web HTML files and stylizes them. Great for making online documentation of standard text documentation.CD Key Generator – Generates a unique key for your applications to use based on some arbitrary algorithm that you can specify. Great for software developers looking to make shareware that can be activated.Regex Query Tool – A tool that allows the user to enter a text string and then in a separate control enter a regex pattern. It will run the regular expression against the source text and return any matches or flag errors in the regular expression.Networking:FTP Program – A file transfer program which can transfer files back and forth from a remote web sever.Get Atomic Time from Internet Clock – This program will get the true atomic time from an atomic time clock on the Internet. There are various clocks across the world. Do a search for a list of them.Chat Application (IRC or MSN Style) – Create a chat application that can create simple chat rooms like on Internet Relay Chat (IRC) or a more direct chatting style like MSN. For added complexity, create your own protocol to facilitate this chatting.Fetch Current Weather – Get the current weather for a given zip/postal code.P2P File Sharing App – Create a program like LimeWire, FrostWire, Bearshare, or a torrent style application.Port Scanner – Enter an IP address and a port range where the program will then attempt to find open ports on the given computer by connecting to each of them. On any successful connections mark the port as open.Mail Checker (POP3 / IMAP) – The user enters various account information include web server and IP, protocol type (POP3 or IMAP) and the application will check for email on several accounts at a given interval.Packet Sniffer – A utility program that will read packets coming in and out of the machine along with related information like destination and payload size.Country from IP Lookup – Enter an IP address and find the country that IP is registered in.Whois Search Tool – Enter an IP or host address and have it look it up through whois and return the results to you.Zip / Postal Code Lookup – Enter a zip or postal code and have it return which city/cities that are in that zip code.Remote Login – Create a remote desktop style application which can see and control the remote computer (given you have permissions). It may require the use of your own private network and a second computer to test with.Site Checker with Time Scheduling – An application that attempts to connect to a website or server every so many minutes or a given time and check if it is up. If it is down, it will notify you by email or by posting a notice on screen.Small Web Server – A simple web server that can serve HTML files that contain Javascript and other forms of non-code executing code. Added complexity would be to try and implement streaming video, create a server-side language, or serve up other stream types.Web Bot – An automated program which carries out tasks on the web including checking websites, page scraping, and summarization of data or web posting.Classes:Product Inventory Project – Create an application which manages an inventory of products. Create a product class which has a price, id, and quantity on hand. Then create an inventory class which keeps track of various products and can sum up the inventory value.Movie Store – Manage video rentals and controls when videos are checked out, due to return, overdue fees and for added complexity create a summary of those accounts which are overdue for contact.Airline / Hotel Reservation System – Create a reservation system which books airline seats or hotel rooms. It charges various rates for particular sections of the plane or hotel. Example, first class is going to cost more than coach. Hotel rooms have penthouse suites which cost more. Keep track of when rooms will be available and can be scheduled.Student Grade Book Application – Keep track of students (with a student class that has their name, average, and scores) in a class and their grades. Assign their scores on tests and assignments to the students and figure out their average and grade for the class. For added complexity put the students on a bell curve.Bank Account Manager - Create a class called “Account” which will be an abstract class for three other classes called “CheckingAccount”, “SavingsAccount” and “BusinessAccount”. Manage credits and debits from these accounts through an ATM style program.Library Catalog – Create a book class with a title, page count, ISBN and whether or not it is checked out or not. Manage a collection of various books and allow the user to check out books or return books. For added complexity generate a report of those books overdue and any fees. Also allow users to put books on reserve.Threading:Create A Progress Bar for Downloads – Create a progress bar for applications that can keep track of a download in progress. The progress bar will be on a separate thread and will communicate with the main thread using delegates.Download Manager – Allow your program to download various files and each one is downloading in the background on a separate thread. The main thread will keep track of the other thread’s progress and notify the user when downloads are completed.Chat Application (remoting style) – Create a chat application which allows you to connect directly to another computer by their IP through the use of remoting and allow your “server” application handle multiple incoming connections.Bulk Thumbnail Creator – Picture processing can take a bit of time for some transformations. Especially if the image is large. Create an image program which can take hundreds of images and converts them to a specified size in the background thread while you do other things. For added complexity, have one thread handling re-sizing, have another bulk renaming of thumbnails etc.Web:WYSIWG (What you see is what you get) Editor – Create an editor online which allows people to move around elements, create tables, write text, set colors etc for web pages without having to know HTML. Think Dreamweaver or FrontPage but for online sites. If you need an example check out the DIC page used to create a post.Web Browser with Tabs – Create a small web browser that allows you to navigate the web and contains tabs which can be used to navigate to multiple web pages at once. For simplicity don’t worry about executing Javascript or other client side code.Page Scraper – Create an application which connects to a site and pulls out all links, or images, and saves them to a list. For added complexity, organize the indexed content and don’t allow duplicates. Have it put the results into an easily searchable index file.File Downloader – An application which can download various objects on a page including video streams or all files on a page. Great for pages with a lot of download links.Telnet Application – Create an application which can telnet into servers across the internet and run basic commands.Online White Board – Create an application which allows you and friends to collaborate on a white board online. Draw pictures, write notes and use various colors to flesh out ideas for projects. For added complexity try building in picture tubes.Bandwidth Monitor – A small utility program that tracks how much data you have uploaded and downloaded from the net during the course of your current online session. See if you can find out what periods of the day you use more and less and generate a report or graph that shows it.Bookmark Collector and Sorter – An application that you can put online for people to upload bookmarks to, have it sort them, remove duplicates and export the entire list as a Firefox/IE/Safari bookmark file. For added complexity see if you can group the bookmark items into various folders.Password Safe – A program which keeps track of passwords for sites or applications and encrypts them with a key so that no one can read them.Media Player Widget for iGoogle – Create an iGoogle gadget which can play various song lists from your computer as well as share one song daily. Perhaps let people look up which songs you have listened to lately.Text Based Game Like Utopia – Create a simple text based RPG like Utopia where you can create a civilization, gather resources, forge alliances, cast spells and more on a turn based system. See if you can dominate the kingdom.Scheduled Auto Login and Action – Make an application which logs into a given site on a schedule and invokes a certain action and then logs out. This can be useful for checking web mail, posting regular content, or getting info for other applications and saving it to your computer.E-Card Generator – Make a site that allows people to generate their own little e-cards and send them to other people. Can use flash or not. Use a picture library and perhaps insightful mottos or quotes.Content Management System – Create a content management system (CMS) like Joomla, Drupal, PHP Nuke etc. Start small and allow for the addition of modules/addons later.Template Maker – Make a site or application which allows the user to enter in various color codes, elements, dimensions and constructs a template file for a particular application like PHPBB, Invision Board, MySpace, Bebo, etc.CAPTCHA Maker – Ever see those images with letters a numbers when you signup for a service and then asks you to enter what you see? It keeps web bots from automatically signing up and spamming. Try creating one yourself for online forms. If you use PHP, take a look at the image functions of GD.Files:Quiz Maker – Make an application which takes various questions form a file, picked randomly, and puts together a quiz for students. Each quiz can be different and then reads a key to grade the quizzes.Quick Launcher – A utility program that allows the user to assign various programs to icons on a toolbar. Then by clicking the buttons they can quickly launch the programs with parameters etc. Much like Windows quick launch.File Explorer – Create your own windows explorer program but with added features, better searching, new icons and other views.Sort File Records Utility – Reads a file of records, sorts them, and then writes them back to the file. Allow the user to choose various sort style and sorting based on a particular field.Add Transactions In File and Find Averages – Read in a file of financial transactions, group them into accounts, add up fields or find averages or apply credits and debits to each account.Create Zip File Maker – The user enters various files from different directories and maybe even another computer on the network and the program transfers them and zips them up into a zip file. For added complexity, apply actual compression to the files.PDF Generator – An application which can read in a text file, html file or some other file and generates a PDF file out of it. Great for a web based service where the user uploads the file and the program returns a PDF of the file.Bulk Renamer and Organizer – This program will take a series of files and renames them with a specific filename filter entered by the user. For instance if the user enters myimage###.jpg it will rename all files with a “minimum” of three numbers like “myimage001.jpg”, “myimage145.jpg” or even “myimage1987.jpg” since 1987 has at least three numbers.Mp3 Tagger – Modify and add ID3v1 tags to MP3 files. See if you can also add in the album art into the MP3 file’s header as well as other ID3v2 tags.Log File Maker – Make an application which logs various statistics in response to given events. This can be something that logs what an application does, what the system is doing, when something like a file changes etc.Excel Spreadsheet Exporter – Create an online application which can read in a file and create an Excel Spreadsheet to export back. This can be through CVS or other file formats. For added complexity, see if you can create formula fields as well.RPG Character Stat Creator – Make a program which will randomly create a character’s stats based on several rules set forth by the user. Have it generate a class, gender, strength/magic/dexterity points, and extra abilities or trades. Have it save it to a file which can then be printed out by a dungeon master.Image Map Generator – Image maps are those images on the web that have multiple hover points that link to different pages. Such images may include maps or splash pages. See if you can make one where the user specifies an image, clicks hotspots in the image and specify links. It will then generate the HTML code to a file that the user can then copy and paste into their website to make the image map.File Copy Utility – Create a utility that can do bulk file copying and backups of other files.Code Snippet Manager – Another utility program that allows coders to put in functions, classes or other tidbits to save for use later. Organized by the type of snippet or language the coder can quickly look up code. For extra practice try adding syntax highlighting based on the language.Versioning Manager – Create your own versioning system for code files. Users are forced to check out items and lock items during reading and writing so that a group of programmers are not accidentally overwriting code files on one another.Databases:SQL Query Analyzer – A utility application which a user can enter a query and have it run against a local database and look for ways to make it more efficient.Remote SQL Tool – A utility that can execute queries on remote servers from your local computer across the Internet. It should take in a remote host, user name and password, run the query and return the results.Baseball / Other Card Collector – Create an online application for keeping track of a collection of cards. Let the user enter all cards in a set, check off which ones they have, which ones they need and generate lists of cards they are looking for. For extra complexity, have it sum up sets and generate reports on how close they are of completing sets or the current value of a set.Report Generator – Create a utility that generates a report based on some tables in a database. Generates a sales reports based on the order/order details tables or sums up the days current database activity.Database Backup Script Maker – A program which reads a database’s objects, relationships, records and stored procedures and creates a .sql file which can then be imported into another database or kept as a backup file to rebuild the database with.Event Scheduler and Calendar – Make an application which allows the user to enter a date and time of an event, event notes and then schedule those events on a calendar. The user can then browse the calendar or search the calendar for specific events. For added complexity, allow the application to create reoccurrence events that reoccur every day, week, month, year etc.Budget Tracker – Write an application that keeps track of a household’s budget. The user can add expenses, income, and recurring costs to find out how much they are saving or losing over a period of time. For added complexity allow the user to specify a date range and see the net flow of money in and out of the house budget for that time period.Address Book – Keep track of various contacts, their numbers, emails and little notes about them like a Rolodex in the database. For extra complexity, allow the user to connect to a website publish their address book based on specific options the user has set.TV Show Tracker – Got a favorite show you don’t want to miss? Don’t have a PVR or want to be able to find the show to then PVR it later? Make an application which can search various online TV Guide sites, locate the shows/times/channels and add them to a database application. The database/website then can send you email reminders that a show is about to start and which channel it will be on.Travel Planner System – Make a system that allows users to put together their own little travel itinerary and keep track of the airline / hotel arrangements, points of interest, budget and schedule.Entity Relationship Diagram (ERD) Creator – A program that allows the user to put together ERD diagram and save it or have it generate some basic SQL syntax to give them a jump start.Database Translation (MySQL <-> SQL Server) – A simple utility that reads in from one database and constructs SQL compliant with another database. Then saves that to another database. One popular transition would be to and from MySQL server for databases like SQL Server and Oracle.Web Board (Forum) – Create a forum for you and your buddies to post, administer and share thoughts and ideas.Graphics and Multimedia:Slide Show – Make an application that shows various pictures in a slide show format. For extra complexity try adding various effects like fade in/out, star wipe and window blinds transitions.Mind Mapper – Allow the user to put down ideas and quickly brainstorm how they are related into a mind map. The goal here is speed so let the user quickly write in an idea and drag it around in a visual map to show relationships.Import Picture and Save as Grayscale – A utility that sucks the color right out of an image and saves it. You could add more including adjusting contrast, colorizing and more for added complexity.Stream Video from Online – Try to create your own online streaming video player.Mp3 Player (and Other Formats) – A simple program for playing your favorite music files. For extra complexity see if you can add in playlists and an equalizer.Bulk Picture Manipulator – This program will take in a directory of pictures and apply a certain effect to them whether it be reducing color count, changing its format, or alter file attributes. For something extra try to see if you can also create a system to tag them.CD Burning App – Create a utility that simply burns data to a CD.YouTube Downloader – A program which can download videos to your hard drive from YouTube. Save the files in various formats including FLV and AVI.Wallpaper Manager – Make a program which keeps track of your favorite wallpapers, changes them regularly and maybe even re-sizes them for your resolution (aka tiles one and stretches another)Screen Capture Program – Make a utility that will simply capture a frame from your web cam. For added complexity see if you can also build in emailing functionality.Image Browser – This application is used to view various image files on your computer from PNG, GIF, JPG to BMP, TIFF etc.Traffic Light Application – See if you can make your own street light application and then put it into an intersection scenario. Don’t let any cars run the lights and crash into one another!MP3 to Wav Converter – MP3 is essentially compressed wav format. See if you can translate it back into wav so that some other sound editing programs can work with the wav file itself. Keep in mind that 1 MB of MP3 is relative 10MB wav.Signature Maker – Ever seen those web board posts where someone has a generated signature made up? See if you can make a program that allows the user to specify a background, text, colors and alignment to make their own signatures or userbars.Screen Saver – Make a screensaver program that will run while your computer sits idle. To make a simple one use some standard pictures and then for added complexity try a 3D object that spins around the screen and bounces off the sides.Watermarking Application – Have some pictures you want copyright protected? Add your own logo or text lightly across the background so that no one can simply steal your graphics off your site. Make a program that will add this watermark to the picture.Turtle Graphics – This is a common project where you create a floor of 20 x 20 squares. Using various commands you tell a turtle to draw a line on the floor. You have move forward, left or right, lift or drop pen etc. For added complexity, allow the program to read in the list of commands from a file. Do a search online for “Turtle Graphics” for more information.Games:Battleship – Create two game boards and let each player place a number of war ships. Each player can’t see the other person’s board. They then take turns firing at one another by guessing one of the board squares. If the square they guess contains part of a ship, it is a hit. Otherwise it is a miss. They sink a ship when all squares containing that particular ship have been uncovered. The player wins when all their opponents’ ships have been sunk.Chess and Checkers – Simply put a game of chess or checkers. Try to make it playable online and if you can use a graphical user interface that can also undo or redo a step as well as keep a history of moves for replay.Hangman – Randomly select a word from a file, have the user guess characters in the word. For each character they guess that is not in the word, have it draw another part of a man hanging in a noose. If the picture is completed before they guess all the characters, they lose.Crossword Puzzle – Create a crossword puzzle which links words together on common letters. Provide a list of clues for each word and let the user enter fill in the words until the entire crossword is filled in.Frogger – Get your frog across the river and lanes of traffic by either jumping on logs and lily pads rushing by at different speeds or avoid the automobiles which are also moving at various speeds. Based on the old arcade game.Of course, you may not want to do all of them. I’d recommend you to pick a couple of them from the mentioned categories, the ones you find interesting, and give your best shot at it.You may also want to take a look at another Mega Project List here.
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Is it necessary to upload a certificate for the particular ECA category that I had chosen in the DU application form?
Admission Portal with your EmailTabColumn/OptionsDetailsLogin DetailsYour Email*Enter your personal Email ID. This Email ID will be used during the entire admission process and for Login into the Admission Portal.Confirm Email*Re-enter your personal Email ID for confirmation.Create Password*Create a new password for the "Delhi University PG Admission Portal".Confirm Password*Enter the same password as you entered in the "Create Password" block above.Mobile Number*Enter your 10 digit mobile number (Do not add 0 or +91 before your number).Applicant's DetailsFirst Name*Enter your First name in the space provided. The name should be the same as mentioned in Class X/XII/School leaving certificate. First name is mandatory.Middle NameEnter your Middle Name (if Applicable) in the space provided. The name should be the same as mentioned in Class X/XII/School leaving certificate.Last NameEnter your Last Name (if Applicable) in the space provided. The name should be the same as mentioned in Class X/XII/School leaving certificate.Category*Select the category from the drop-down list.Gender*Select the appropriate gender from the drop-down list.Date of Birth*Click on the box provided and you can select the date, month and year of your birth from the calendar.Age (As on 01-05-2016)Automatically calculated when you fill the Date of Birth.Nationality*Select appropriate Nationality from the drop-down listMother/Father/Guardian's Name*Enter your Mother/Father/Guardian's Name .University Last Attended*Please select the university from where you have completed or are pursuing your graduation (qualifying degree for Post Graduate Admission in University of Delhi). If you can not find the university in the dop-down list, choose “Other” (Last option in the drop-down list) and provide the name of the university in the space provided next.Fields marked with * are mandatory fields.NOTE: Please note that above information will be used during the entire admission process, no changes/modifications will be possible in any circumstances. Please be careful in filling up the required information in all aspects.After successful submission of the Registration form, a confirmation email with a verification link will be sent to Applicant's registered Email Id. Applicants need to check their registered email's inbox folder (and SPAM/BULK folder) and click on the link to verify their registration. After successful verification, the appliacnt can apply for admission to Post Graduate Courses (2016-2017).Applicants who do not receive confirmation email after registration, can get a new confirmation mail by clicking on the "Resend Confirmation Mail" option provided on the Login window.Applicants who forget their password can reset it by clicking on "Reset Password" option provided on the Login window.STEP 2: UploadsUpload SectionUpload Your Photograph*Upload Your Signature*Upload Any Photo ID Proof*Upload Date of Birth Certificate*Upload Your Caste Certificate*Please choose files of digital or scanned documents that you need to upload in this section as a proof of information filled in the form(Only JPG/JPEG/PNG/PDF files are allowed)They consist ofa. Photograph (Must be passport size) with minimum resolution of "100px X 130px" and maximum size of 50KB. The format must be JPG/JPEG/PNG.b. Signature with minimum resolution of "140px X 60px" and maximum size of 50KB. The format must be JPG/JPEG/PNG.c. Photo ID Proof(Anyone of these: Aadhar Card, Driving License, PAN Card, Voter's Identity Card, Passport, College Identity Card). Must be Self Attested. Maximum size 100KB. Format must be JPG/JPEG/PNG.d. Class XthCertificate (For Date of Birth). Must be Self Attested and not more than 100KB in size. The format must be JPG/JPEG/PNG/PDF.e. Caste Certificate (Applicable for SC, ST & OBC Applicants). Must be Self Attested and not more than 100KB in size. The format must be JPG/JPEG/PNG/PDF.Fields marked with * are mandatory fields.STEP 3: Filling in the Application FormEducational QualificationExamination Passed*Select name of the Examination from the drop-down list. If you can not find your choice of Examination in the drop-down list, choose “Other”(Last in the drop-down list) option and enter the name of Examination in the space provided next.Note:- Applicants who choose "Other" from drop-down list must mention their Examination Name.Subject*Mention the names of the Stream/ Subject you have studied.Board/University*Select the name of your Board/University from the drop-down list. If you can not find the name of your board/university, choose “Other”(Last in the drop-down list) and enter the name of your Board/University in the space provided next.Year of Passing*Mention the year of passing for the Examination you selected.Note: Applicants who are appearing/have appeared in the final year Examination and are awaiting result should select the option "Yes" from the Result Awaited drop-down list.Max. Marks/Grade PointsMention the maximum marks/grade points(10) of the given Examination.Note: Applicants who are appearing/have appeared in the final year Examination and are awaiting result should select the option "Yes" from the Result Awaited drop-down list.Marks Obt./CGPAMention the maximum marks/CGPA you obtained in the given Examination.Note: Applicants who are appearing/have appeared in the final year Examination and are awaiting result should select the option "Yes" from the Result Awaited drop-down list.Percentage/CGPAMention the marks you obtained in the given Examination. It gets converted to percentage automatically.Note: Applicants who are appearing/have appeared in the final year Examination and are awaiting result should select the option "Yes" from the Result Awaited drop-down list.Result AwaitedOnly for Applicants who are appearing/have appeared in the final year Examination in year 2016.Note: Applicants who are appearing/have appeared in the final year Examination and are awaiting result should select the option "Yes" from the Result Awaited drop-down list.Last College Attended*Mention the name of the College last attended.Examination Roll Number (Only for Delhi University Students)This option is for the students of Delhi University only. DU students should fill their Examination roll number in the given space. Students from other university should enter NA in the given space.Enrollment No. (Only for Delhi University Students)This option is for the students of Delhi University. DU students should enter their University Enrollment number in the given space. Students from other university should fill NA in the given space.Fields marked with * are mandatory fields.Note:- In Educational Qualification, Graduation Marks will be considered for merit.Course/ Program SelectionSelect Course*Select the Course you want to apply into, from the drop-down list.Note:- Please read the Bulletin of Information before applying. For more information please refer Department/University website for the course/program you wish to apply into.Choose Admission Criteria*Select admission criteria to see the eligibility criteria required against that course.a) Category Code :- It's mandatory for each candidate to choose their Category code. b) Some courses have extra options like SOL, NCWEB etc. which can be selected by the candidate if found relevant or required.Examination Centre*Select your option for Examination Centre.NOTE: Examination Centre option will be visible only to the Courses having Entrance criteria.Sports*Select Yes if applying under sports category.Note: Candidate applying under sports category must submit a hard copy of this application form to the respective department.NOTE: Participation in sports will be valid of Last Three Years. This will be applicable as per university rule.Fields marked with * are mandatory fields. Before applying into any course please refer University Guidelines.Communication AddressPostal AddressAddress Line 1*Type in your house number, locality etc. in the address line 1.Address Line 2*Type in your locality etc. in the address line 2.City/DistrictEnter the name of your City/District.Country*Select your country from drop-down list. If your country is not in list, choose “Other”(Last in the drop-down list) and enter the name of your country in the box provided next.State/Union Territory*Select the state/union-territory from drop-down list. If state/union-territory is not in list, choose “Other”(Last in the drop-down list) and enter the name of your state/union-territory in the box provided next.Pincode*Enetr the pincode number.Identity Proof*Select the ID proof, you have uploaded in Upload section, from the drop-down list.Identity Proof Number*Enter the number of the ID Proof selected in previous field.Passport NumberCandidates who have a Passport must enter their passport number. This field is optional.Note:- Foreign students must provide their passport number.Fields marked with * are mandatory fields.DeclarationDeclarationThe candidate declares that all the statements made and documents uploaded are true from belief. If any information is found to be incorrect, his candidature is liable to be cancelled and he may be subject to legal/disciplinary proceedings.PreviewThe complete form is available for preview. There are three options available at the bottom of the page viz. 'Click to Modify Application' , 'Pay Fee' & 'My Home'. In case you think you have not given correct information or have missed out something in the application form click on 'Click to Modify Application' button to edit the form. If all the entries are correct click on the ‘Pay Fee’, you will be redirected to select Payment Gateway option, select the payment gateway and pay fees. After successful payment you will get the acknowledgement mail. If you want to apply for new course or want to pay later you can click on 'My Home' button.STEP 4: Payment of the Application FeePayment Procedure1. Click on the button “Click to Make Payment”. 2. Select Payment Gateway. 3. Pay your application fee.Candidates who do not have Debit Card, Credit Card or Net Banking can use Wallet. For more information Click HereNote:- Please note that you will not be allowed to Update/Modify the application form in any circumstances once you have paid the registration fee. The fee is non refundable.STEP 5: Downloading the Application FormDownload Application FormClick on the button “Print Form” to view your submitted form with form number and Qrcode.Note:- Please note that tampered/altered application form will not be accepted/entertained by the department/university.
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What are good marketing strategies for a small business?
I’ve utilized 11 different marketing strategies for each of my businesses, and I know that each of them will still be relevant from 2018 and onwards. This answer is quite long, so I’ve also included a TL;DR, that way you can pick what you want to read more about.Most of these marketing strategies will create viable growth for any organization, and are worth trying for at least a month.However, before I list them, I feel the need to make one thing abundantly clear:No matter what anyone tells you, there is no one-size-fits-all marketing strategy. You will have to experiment (it’s called A/B Testing) for as long as you want to remain relevant and profitable.So the secret isn’t SEO (search engine optimization). It’s not traditional “business card” networking. It’s not even Facebook Ads. The secret is whatever works for your business, and it’s 100% unique.TL;DR:Advertising on FacebookMaking a Google My Business ListingUsing Google AdwordsPutting Greater Emphasis on Content MarketingCouponsCreating eMail Marketing FunnelsWebinarsFree Offers / ConsultationsGuest Blogging and Writing ColumnsCreating PartnershipsKeynote Speeches1. Advertising on FacebookTwo million small to medium sized businesses like yours are currently advertising on Facebook. It’s cheap and effective so it only makes sense.As far as targeting goes, Facebook Ads are ridiculously good. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors that no other platform can quite get down.The best part about creating Facebook Ads is how easy it is! You simply need to have an eye catching image or video and accompanying header. If you’re not sure what constitutes “eye catching” in your niche, you can use the Facebook Ads Manager and test multiple ads for one product — eventually going with the one that generates the most amount of money for you.Doing this will not automatically guarantee returns, but thankfully, there are plenty of 3rd party tools to use, AdEspresso by Hootsuite is the first one that comes to mind!Use it to run your campaigns and speed up your journey to positive ROI.NOTE:If your business is largely visual, don’t just use Facebook. Use its sister-company, Instagram as well. Instagram Ads allows you to benefit from having the same data base and targeting options as Facebook, while simultaneously allowing you to connect with an audience that is better primed for visual sales.Is this your ideal solution? Check outFacebook Advertising Made Simple: A Step-by-Step Guide by Neil PatelHow to Run App Install Ads On Facebook by Aki Merced2. Making a Google My Business Listing (and Ranking)A Google My Business (GMB) listing is the smartest thing that you can do for your business.Think about it; Google is the biggest search engine in the world, and if anyone searches for a particular product/service, you’ve pretty much got first dibs!Most search results on Google first include a paid ad, and if someone is looking for a service, the next results are typically GMB listings. Ranking your business in the top 3 search results will bring in ROI like you’ve never seen before.What exactly is Google My Business?If it’s your first time hearing about GMB, it can probably sound a little intimidating. GMB simply combines variously Google platforms and puts them in one place, i.e your business’ Google+profile, your Google Reviews, Google Maps, and gives you access to data like Google Analytics and Google Insights.Since typing this answer, Google is probably working on plenty more offerings…One thing is for sure, from the minute you list your business on GMB and get it ranking, you’ll immediately get the credibility and visibility (of course) that you’ve been looking for.If your small business is local, this is a must-do!If you’re ready to get started, read this:How to optimize your Google My Business listing: expert tips by Graham Charlton7 SEO Mistakes That Leak Money From Local Businesses by Jacob McMillen3. Using Google AdwordsJust like I said in the above strategy, no other platform gives you the type of exposure as Google. At least not in modern history.If online marketing is a baby, then Google Adwords is its godfather.Since Google Adwords has been around for so long, it’s really competitive and pretty expensive if I may say so myself — however, it works extremely well.Here’s the thing; while Adwords is expensive, it’s also really effective if you’ve already utilized on-page SEO, so start there first. SEO makes Adwords a whole lot cheaper!How does SEO make Google Adwords cheaper?For every single ad on the search engine, Google gives them a quality score based on its CTR (click-through-rate), the landing page that the ad sends traffic to, and ad relevance. The quality score also factors in the bid rate that you will need in order for your ad to be displayed. The higher the quality score, the lower the bid cost.Adwords aren’t a zero-sum game, though. You can pair your Google Adwords strategy with another strategy on this list and create a killer campaign!If that’s exciting for you, check these links out for further reading:The Complete Google AdWords Tutorial by Jerry BanfieldThe Iceberg Effect: How Your AdWords Strategy Is Slowly Drowning by Johnathan Dane4. Putting Greater Emphasis on Content Marketing18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016.What exactly is Content Marketing?It’s actually a process of creating and then distributing content that is high value, relevant and consistent with your brand in order to attract a clearly defined audience. You can think of answering Quora questions as a form of content marketing. Sort of.The whole point of content marketing is to focus on long-term results, instead of short-term ROI. While the initial content marketing payoff is very low compared to using Facebook Ads, for instance, in the long-term you create a reputation for your business and that in turn generates sustainable growth in visitors, leads and customers.It’s not easy, though. You still have have have the right mix of:High-quality contentPick relevant topicsOptimize your content with SEOBe consistentMind you, a lot of people automatically think of BLOGS when thinking about content, however, this is 2017 — content ranges from videos, podcasts, online courses, slides and many other ways that people prefer to consume information.To know which content works with your business, you’ll have to do some A/B Testing. There will be a format that eventually sticks.You can read some more here:Getting Started With Content Marketing by Content Marketing InstituteWhy You Need a Growth Model For Your Blog (And How to Create One) by Devesh Khanal5. CouponsBear with me here, I know this one is a bit of an unconventional suggestion, but if you sell a product or offer a service, you can use sites like Groupon as means of promotion for your business.Before anyone checks out of an online store these days, they always search for coupons, and when they’re scrolling through, they’re bound to see your offer as well.Your products will receive mass exposure, and you’ll also get targeted local advertising, increased brand awareness and a slew of new converts — even if they’re only there for the coupon, they’re still spending money.WARNING:If your deal goes viral and becomes extremely popular, you might find yourself a little overwhelmed and unable to handle the new customers, so just make sure that you the math properly.Remember, you want to attract customers with a coupon, but the proposition on your site should keep them there.Sound confusing? Here’s some additional readingDoing The Math On A Groupon Deal by Jay GoltzThe Real Cost of Groupon and What it Means to Your Marketing Planning by Mana Ionescu6. Creating eMail Marketing FunnelsIn 2018 why will this still be relevant? Good question. Simply because of this one reason: Many of the people that visit your site are not going to immediately be convinced by your value proposition. They will need some finessing.Getting their contact information allows you to send them additional marketing materials until they’re completely convinced that spending their hard earned money on your business is worth their time. And also, email is still the most high converting marketing channel — ever!How do you take advantage of this?Simple. You start with something called a “lead magnet”. It would be an offering that compels your website’s visitors to give you their email address — in exchange for something that they would view as valuable, i.e a free service trial, a free digital download, early access to a webinar, a coupon, anything.The point is to get someone to subscribe to your email list and once they do that, you will be able to display your credibility by giving them valuable content.Other benefits of email marketing include:Low costGlobal signNowEasy to automateEasy to segmentImmediate communicationEasy to setup and runEasy to track and optimizeTo be quite honest, if you are a complete newbie to marketing, you’ll notice that a lot of marketing channels are super hard to start. Email marketing is one of the strategies that are relatively simple to start.Read these two pieces to learn some more:21 Powerful Ways to Quickly Grow Your Email List by Jacob McMillenHow to Build Your Email List: The (Better Than) Ultimate Guide by Aaron Orendorff7. WebinarsIf you’re serious about your business, then you’ve probably woken up or stayed up till 2 AM at some point — to catch a webinar. If not, then you’ve got a long way to go (just kidding)!What exactly is a webinar?It’s a seminar that takes place on the web — hence the name, “webinar”. And it can honestly range from being a presentation, to a demonstration to a discussion. It doesn’t always have to be one thing.A webinar actually goes hand in hand with email marketing, because if you pick your topic correctly, you can drive a slew of subscribers into your email list and build some credibility for your business.The great thing about webinars is that they can be pre-recorded and made into standalone products (or even a series of products), which makes them a great platform for training — live and recorded.Before you maybe conflate the two, it bears mentioning that webinars and video tutorials are two completely different things. A webinar tends to have a start time and has live Q&As between yourself and your audience, so it’s far more interactive than a typical video or livestream.You will need webinar software to run a webinar that utilizes the following functions:2-Way Audio – the presenter speaks while the viewers are muted, but the presenter can “turn on” individual viewers so everyone can hear their questionScreenshare – the presenter can share their screen or switch to video for whiteboard teaching or live demonstrationPolls – the presenter can invite viewers to take a poll or provide feedback in other waysCaveat: Webinars do not work for all niches. You’ll really need to think carefully about whether your customers will benefit from a webinar and if not, there are plenty of other strategies that you can always go with.Do webinars fit with your niche? Great!Here’s some additional reading:Webinar Marketing: 15 Steps to Revenue Generating Webinars by Georgiana LaudiHow to grow your business with webinar marketing by Ross Beard8. Free Offers / ConsultationsPut yourself in your customers’ shoes for a second; I’m sure that when it comes to any kind of professional services, you want to have access to expertise, right?That’s why it’s important to position yourself as an expert or an authority figure in whatever your small business’ niche is. By promoting a free consultation, you can generate new leads.Here’s the thing, you shouldn’t even worry yourself about whether you’re disclosing too much free information in the consultation, because if your customers feel that your service is worth the money — they’ll stick around.Okay, it’s true that there are going to be a lot of freeloaders looking for something that they can quickly grab, exploit and go, but to be honest, those customers were never going to buy. Why stress yourself over them?If you can provide a high-quality consultation for free in 30 minutes, a real customer will think, “imagine what they can do in an hour…” and sign up.Advertising a free consultation can be done both online and via pamphlets, newspapers, signs or through word-of-mouth, and hey who’s to say that you can’t put a free consultation front and center on your website or on your social media?Which businesses does this strategy work for? ALL of them. Seriously.Here are some reading essentials:Should You Offer Free Consultations? by Courtney Johnston6 Ways To Make Free Consults Work For You by Laura Simms9. Guest Blogging and Writing ColumnsAny fairly decent writer can share their opinion through weekly or monthly write-ups and watch as this endeavor does wonders for their brand.While you won’t get paid for your efforts, what you will receive however is an opportunity to make consistent contact with an audience and potentially build a relationship with its readers. Then, that audience will immediately think of you when they encounter a certain situation, or other experts in your field.Start out with local newspapers and non-profit magazines, because they’re typically always looking for high-quality contributors who won’t seek a fee, then move on to the more exclusive publications like Forbes, Inc, Fast Company etc once you’ve got your skin in the game.Again, you’re not going to make any money from guest blogging or writing columns, but you will make bank in other ways (i.e. speaking engagements) by being able to say that “you’ve been published in such and such”.The aim of successful guest blogging is to make your brand/business/name valuable to your target audience in a not-so subtle way. Guest blogging and writing columns is an opportunity for you to build trust with your customers, even though someone else already did the hard work of building this audience.How do you get started?Write how-to guidesComment on current eventsPublish interviews with other interesting peopleCreate list-articles (listicles)Report on trends or eventsHere are some additional ideas to get the cogs turning in your brainHow to Secure Guest Posts on Big Publications (WSJ, Forbes & HuffPo) by Sujan PatelHow I Wrote for Fast Company, Copyblogger,& Entrepreneur by Aaron Orendorff10. Partner With Other BusinessesTeamwork is always more effective than singular effort, and combining resources with another business can help you do things you could never accomplish on your own.It’s typically best to target companies in your local area, even if your clientele isn’t local. Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses.Some joint venture examples include:A PPC agency could partner with a CRO agency to refer clients to each other.A coffee shop could offer free coffee vouchers to a plumbing company’s customers.A marketing company could partner with an accounting firm to recommend each other’s services during new client onboarding.A beauty therapist could offer free manicures for a hair stylist’s clients.There is really no limit to what’s possible. Simply identify crossover in your audience and a non-competitor’s audience and then find a way to tap into that crossover in a mutually beneficial way.Sound interesting? Good! Check these additional links outWhy Small Businesses Should Partner Up With Other Brands by Web Smith5 Tips To Partnering Alongside A Business For The First Time by Deborah Sweeney11. Speak At EventsIn terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche.While invitations to speak at larger events are often extended as a result of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.Or you can simply use it as another marketing channel, by speaking at some of these types of events:Local clubs – think Rotary, Lion’s, Chamber of Commerce.Business networking groups.Specific interest clubs (photography, hiking, sewing, etc.)Browse local events on Eventbrite and We are what we do | Meetup.Schools.Churches.Check events in your local newspaper and magazines.Big companies and their employees.Be prepared, and treat every event like a big deal.And finally, the last couple of additional reading linksHow To Start Speaking At Events by Chris BroganWhy I Get Invited to Speak at Events (And How You Can Too) by Rohit BhargavaAt the end of the day, what’s good for the goose isn’t always good for the gander — you’ll need to do a proper business audit (based on your customer demographics) to determine whether any of these suggestions will be a fit for your business, but my guess is yes.Your answers from your evaluation should lead you to at least 4 of the strategies mentioned in this answer.Good luck!
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