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Is the cryptocurrency Bitcoin a good idea?
Yes.Here’s the problem: most people who know a lot about Bitcoin can only speak “tech”.I was at a conference recently. I was the keynote speaker but had zero talk prepared (as usual). It was a crowdfunding conference so I “crowdsourced” my talk.I asked the audience: I can talk about entrepreneurship or I can take fifteen minutes to explain Bitcoin without using any technical jargon. Clap for which one you want.Almost 100% of the people wanted to learn about Bitcoin without the technical jargon.People are hungry for this. They don’t want to hear about “crypto” or “blockchain”. They just want to know what all this Bitcoin stuff is about.Back in 2013, I thought Bitcoin was a scam. I was wrong.First, some credentials.In early 2013 I had my doubts. I started reading everything I could. Then I got my hands dirty.I’ve been a coder / programmer since 1985. I decided to code up a Bitcoin only store (maybe the first ever) and sell my book, “Choose Yourself” on it before it was released on Amazon.It was very hard. I had to develop the store from scratch since there were no easy tools to help me. There still isn’t (hint: business opportunity).Once I launched it, quite a few people bought my book. I sold a PDF of my book for 0.1 Bitcoin. Bitcoin was then $60 so I sold it for about $6 per PDF. Right now, it’s as if I sold each PDF for $1600. I sold many copies.I went on CNBC when they heard I was doing this. The anchor asked me, “Did you just do this for publicity?”I said, “Well, I’m on national TV so I guess it worked.”Another thing worth noting: Most of my customers came from one domain name (they had to submit their email addresses for me to process the sale): Amazon.com. Make of that what you will.A few months ago I started writing about cryptocurrencies again. I saw so many people getting involved in scams, I wanted to help.The other day I had an Uber driver who thanked me during the car ride for helping him “get it”.And last night at a restaurant, the waiter at the end of the meal shook my hand and thanked me for helping him “finally” begin to understand what Bitcoin was about.In order for crypto currencies to succeed, people need to understand at a basic level what they are. Nobody needs to learn complicated cryptography or blockchain.Just understand why now. Why this is important for us a society.TWO CRITICAL REASONS BITCOIN IS HISTORICALLY IMPORTANT AND HERE TO STAYJust understand these two reasons. Then you will know the potential for Bitcoin. And you will be popular at cocktail parties.A) THE HISTORY OF MONEYEvery new style of money solves the major problems of the last style of money.BarterIf I have a bag of rice and I need shoes, what if you make shoes but you only need 1/2 bag of rice. Do I get 1/2 a pair of shoes?Barter has a lot of problems. In the above, coming up with the rice to shoes exchange rate is difficult.Then coming up with 1000s of exchange rates just to go out and buy groceries is almost impossible.PLUS, what if you have to move (your kingdom is attacked). How are you going to carry all that rice? All of those shoes?Money has two purposes:as a store of wealth / savingsto make transactionsThere’s a third, which Ray Dalio, the head of the largest hedge fund in the world, Brigewater, told me the other day. But we’ll get to that later.Barter is horrible as a store of wealth. And for transactions, best case it’s very difficult.But problems lead to opportunities. Which leads to…2. PRECIOUS METALS / COINSGold and silver are scarce. It’s hard to mine them.But it’s hard to forge them because you can measure by weight.So the scarcity combined with the lack of forgery makes them good choices for money. I can convert my rice into gold coins, you can convert your shoes into gold coins, and now we can trade and now we can buy whatever we want.(Marcus Aurelius on a gold coin)As a store of wealth, it’s not great but not horrible.If my kingdom is attacked and I have to move, gold and silver are easily stored and carried as designed jewelry.BUT, two problems.One: what if you live in a country that doesn’t have any gold mines. Now you either have to trade for gold or start attacking countries: (this did not work out so well for the Aztecs).Two: What if you wanted to buy a house right now: are you really going to bring a truck of gold bars to the closing? Or if you have to move to another country and you have a lifetime worth of savings: are you going to ship all of your gold bars to your new home?People say that gold is “real” as opposed to (later) paper money and cryptocurrencies.This is not really true. Gold is a rock. But it does have industrial uses (silver is better for this because of price but still…). Gold and silver are great electric conductors, can be used as SILVERware. Can be used as antibiotics (hence great for fillings on teeth).So we can say that gold money is “backed” by something that has real use with value associated with it.But we still have to solve the problems above.3) PAPER MONEY BACKED BY GOLD AND…PAPER MONEYCountries made paper money that was like a contract with the government that all of that money can be converted into gold.This was great for transactions (easy to carry paper money).This was great for store of wealth (put the money in a bank and you can go anywhere). The first banks for paper money backed by gold helped fund every war in Europe in the 1800s. Good job!When paper money is backed by gold it also puts a clamp on inflation. You only have as much paper money in a country as there is gold in that country.(yes, there is a 100,000 dollar bill in the US. Woodrow Wilson is on it).So you can trust the government to not go crazy printing money that is not backed by gold (like German in the 1920s when trillions of Marks were printed and Germany went into an inflationary death spiral that was at least one cause for World War II).BUT, why benefit the countries where gold is easy to mine and punish the countries where gold is hard to mine.Also, the world is expanding in every way: more people, more technology, more innovation, more THINGS.I’m not sure this is a good thing or a bad thing (see: Germany above) but sometimes countries need to balance debt with money printing to manage their fiscal policy.The US went off of gold in the early 70s in order to fund the financial needs of both the Vietnam War and the social improvement programs of Lyndon Johnson.This created inflation.Paper money will often lead to this situation. Someone will say: why do we need the gold part?Again, might be good or bad. There’s a lot of debate. Did money printing save the US in 2008 and 2009? Maybe. Or will their be future problems caused by this? Maybe.Nevertheless, there are other problems with paper money that need to be solved:a. No privacy.If I’m making a sizable (greater than $1000) transaction I’m usually not using cash but either a credit card or a money wire.So that means your bank knows. Other banks know (the bank you are sending money to, the Federal Reserve, the local Reserve bank, etc).Government agencies know (the IRS, the NSA, etc etc).Potentially sites like Google and Amazon know depending on what payment services you use and what you are buying.So you have no privacy on your transactions with paper money.b. Fees.If I send a friend in Korea money, I go through my bank (fee), local reserve bank (fee), Federal Reserve (fee), International wiring system (fee), their central bank (fee), their local reserve bank (fee), their local bank (fee).That’s a lot of fees. Those fees help create inflation because every transaction needs to have a profit on top of those fees.c. Forgery. Something like $200 billion in forged money is circulating right now.d. Human error. This is a CRITICAL problem. There are so many opportunities for human error. When you transfer money, they can send to the wrong account. Or a bank’s software can be hacked and you lose all of your money.Or, most importantly, the Federal Reserve in the US can decide to print another trillion (Like 2009) and, without your permission, the value of your dollar has gone down.In the US we’ve been lucky. But all of South America hasn’t been so lucky (all of their currencies crashed in the 80s. Most of Asia wasn’t so lucky in the 90s (their currencies wiped them out). Russia in 1997 was wiped out.Many countries have relied on humans to print (or not print) money and the slightest human error can wipe out an entire country’s economy.The United States has been lucky. For now. But this is a HUGE error we risk every day.These are the basic problems. There are more (theft, for instance).e. What is backing paper money?Only our trust. I don’t want to be a conspiracy theorist. But the reality is: a dollar is a piece of paper. Just like gold is just a rock.How do they make us trust that the money has value?They put “In God We Trust” on it. They put George Washington. They put the signature of the Secretary of Treasury (pretending it’s a contract.).And, for the weirdos, they even put a pyramid with an eye on it.And that’s supposed to be why we trust it. I don’t trust it.4) BITCOIN (and, btw, Bitcoin is not the end. There will be a “5”).Bitcoin solves the problems above.a. Human error: there is no printing of money. There is a fixed supply of 21,000,000 coins.How do I know this? I’m a skeptic. So I read the software behind Bitcoin. I read it over and over until I could figure it out. In one part of the code they clearly define how many coins can be “mined” / printed (printed is the wrong word but I’m using it here to make the connection with paper money). And there’s another part of the code which “enforces” the first part.(part of the code that limits the total # of bitcoins to 21,000,000. I found this by reading ALL of the code for bitcoin).b. Theft. Like with every other form of currency, an exchange (like a bank) that stores your Bitcoin can be hacked and money stolen.BUT, I only keep a small amount of money in an exchange. You can get a storage drive, store your money, and put it in a safety deposit box. So even if the exchange is attacked, you still have your money.ALL theft can be prevented this way with Bitcoin. You can’t do this with paper dollars because if you have too many dollars, how will you store it? Ditto for gold.c. Forgery. The software guarantees that Bitcoins can’t be forged.d. Privacy. I can send you a Bitcoin and nobody knows who is sending it, who is receiving it, and no government institutions are aware of it.e. Fees.Some bitcoin transactions have small fees. But it’s nothing like the fees of going through six banks in the transaction described above.What’s backing it?There’s about 1000 man-years of science backing Bitcoin.The underlying technology of Bitcoin which involves heavy amounts of cryptography, financial know-how, and basics of contract law, plus the “blockchain” have 100s of use-cases that we have only just begun to play with.EVEN IF Bitcoin is never used as a coin (although note: it’s being used every day as money) there are 100s or 1000s of other uses for Bitcoin that have nothing to do with the basic money use.I won’t get into the weeds here: but suffice to say that ALL of contract law can be (and will be) eventually replaced by Bitcoin.And ALL of logistics will be replaced by Bitcoin (e.g. UPS is replacing all of their internal logistics (tracking millions of packages every day going from millions of locations to millions of other locations) by Bitcoin technology.There’s nothing behind paper money or gold like this.Now…Bitcoin has problems also.Hence the need for other cryptocurrencies. But that’s ok and not the topic for here. Suffice to say, Bitcoin solves all the basic problems of paper money, which solves the problems of gold, which solves the problems of barter.HOWEVER, there is another reason why Bitcoin is here to stay and it’s so compelling.——EVOLUTION OF EVERY INDUSTRYEverything in life evolves. Not only species but ideas.Let’s look at some industries.MEDICINETheism: 500 years ago if you got sick, you’d either pray to a god to get better, go to a shaman, make a sacrifice, or assume you committed a sin that made you sick and would try to undo the sin.Humanism: Post-rennaissance, we had human “experts” called doctors who would either leech us to death, perform horrible surgeries that would kill us, or would pat us on the back, hammer our knee and say, “take two aspirin”.Doctors aren't bad. They’ve saved many many lives. But Humanism has it’s limits. A known fact is that, on average, the moment when a doctor is most effective is his or her first year out of medical school. After that, statistically downhill.Data-ism:Now when if you go to a doctor, you get tests. You get blood work, you get an MRI, an EEG, an X-Ray, the X-Ray might go into a database and an AI algorithm matches it against other X-rays (does it match a tumor X-ray or a non-tumor X-ray?). We even get genetic testing to see if our illness is in our chromosomes.Then, armed with data, often a computer will tell us the correct solution (and even a computer can do the robotic surgery needed), or a human will help interpret the data (but there’s room for human error here).(source: National Genome Research Institute)So Medicine has evolved fromTheism → Humanism → DataismLet’s pick another industry:WARTheism: 3000 years ago if two countries went to war, the kings would perform massive sacrifices to their gods the day before.In the Bible, whosever God was stronger (Baal versus Yahweh being a notable Hebrew battle), that group would win the war.Fragments of this exist right now: May the Force Be With You, said to Luke before he flies out to fight the Death Star.Humanism: For the past 500 years, whoever had the most humans on the ground, the most bullets, then the most planes, then the most bombs. ,would win the war.Data-ism:War is being fought every day now. EVERY SINGLE DAY. Every day, some country tries to bring down the electric grid of Poland.Every day, every Fortune 500 company is attacked by “bot armies” coming from…nobody knows.I’ve been involved in the cyber security space for 25 years or more.I once was talking to a company who helps Fortune 500 companies fight “bot armies”. All of the employees were top Phds who were the experts in their fields.One guy told me, “No matter how smart we are, they are smarter.”Who are “they?” The people making the bot armies. Where do they come from? We don’t know. They come from everywhere. They are just smarter than us.Elections are rigged. Companies are attacked. Information is stolen.We have been in World War III for at least 20 years and it will never end. Dataism has taken over war.Ok…MONEYTheism: “In God We Trust”Humanism: “George Washington”. A picture of Independence Hall. Or the White House. Anything. Anything at all so that we trust humans with what we are given in exchange for the hard labor we do every single day.Do we trust humans? I tend to trust humans. But that is maybe not so smart all of the time. Humans make a lot of mistakes and that’s been the downfall of so many companies, so many families, and so many…everything.Data-ism. Bitcoin and now other cryptocurrencies.1000s of man-years of science. 100,000s of lines of code that has been checked by 10,000s of the best programmers.Data-ism prevents forgery, keeps privacy, re-creates all contract law, avoids fees, avoids theft. And this is just a small sample of what data does for money.“In Data We Trust” for better or worse. But it works.The natural evolution of money has arrived. And it’s not only Bitcoin but other cryptocurrencies.FAQ:Why do we need other Cryptocurrencies?Why do we need more than one currency at all? Why is there a US dollar and a Canadian dollar.FOR NO REASON. Just an artificial border created in 1770 and we have two different currencies.Cryptocurrencies have what I call are “problem borders”.One coin is better than Bitcoin for making contracts (Ethereum).Another coin is better for privacy ((Zcash. A problem with Bitcoin is that although there are no names on a transaction, I can see the size and the time. So privacy is still a slight problem).Another coin might be better for solving a problem of decentralized storage (as opposed to storing all of your photos on one centralizes spot that can be hacked like Google Drive). Bitcoin doesn’t address this problem.Problem Borders create new currencies.Is it too late to invest in Bitcoin and other cryptocurrencies?Right now, this reminds me of the Internet in 1995–6. There’s a bit of irrational exuberance in new coins. Prices are going crazy.There will be a massive pullback. BUT, the legitimate coins are here to stay and will keep going.Amazon, of course, pulled back, when the Internet pulled back. Now it will eventually be a trillion dollar company. Many companies that started in the 90s have survived and thrived and were great long-term investments that have paid off.Cryptocurrencies are the “internet of money”. The internet is here to stay and so is the internet of money.We are only in inning one of the cryptocurrency shift in our money.Will cryptocurrencies replace paper money?Yes. Eventually. It might not be Bitcoin although Bitcoin will always exist.But each country, to solve the problems of paper money, will eventually switch. Countries that are debating it include: Israel, Estonia, Venezuela, Argentina.Countries that will use some aspects of cryptocurrency technology in their central bank will soon include China, Korea, Russia, and yes, the United States.And many countries will reject cryptocurrencies but their population will shift en masse to cryptocurrencies in order to avoid corruption, human error, theft, etc. First on my list for this is Argentina.What will the value of cryptocurrencies be?When I first wrote about this, all cryptocurrencies added up was about $200 BILLION. Now it’s around $750 Billion. Although I do view many of the currencies as scams so the number is really less.That’s the “SUPPLY” of cryptocurrencies.The DEMAND is the amount of paper money + gold that exists.That number is $200 TRILLION.So in order to go from ONE TRILLION to 200 TRILLION that’s a 200x gain. In other words, $10,000 turns into $2,000,000.And if you focus on the legitimate currencies, the gains are much greater.So, again, we are very much in the beginning of this. There is no other investment opportunity in our lifetime greater than this. And we ARE at the beginning.What are the legitimate cryptocurrencies?There are many. I don’t want to get into the weeds here and discuss all the technology.And I also don’t like all the speculative trading that is going on in cryptocurrencies. Speculation leads to scams and bubbles.But just like there were Internet companies that survived the bust and became the companies we use every day, there are cryptocurrencies that exist now that we will use every day ten years from now.You said on CNBC that Bitcoin will go to a $1,000,000? Were you kidding?No.Bitcoin hit $20,000 recently. We just said it could go at least as much as 200x higher. That’s $4,000,000. So even at $1,000,000, Bitcoin will be a buy.How else can one make money in the Bitcoin sector?You don’t have to be a software developer.When the gold rush hit in the 1800s, Levis Jeans became the big winner. And the companies that sold “picks” and “shovels”.There will be many picks and shovels companies in the Bitcoin space.Sites that have the latest bitcoin news and analysis will do well. Exchanges will do well. Companies that help integrate traditional companies with the deeper parts of Bitcoin technology will do well (like whoever is helping UPS integrate blockchain tech into their logistics).Companies that help new cryptocurrencies launch will do well.And on and on.Someone said you called “Bitcoin is a Ponzi scheme” in early 2013. Why should we trust you now?First, I’m always a believer that the best investment is in yourself. This will provide greater than 200x returns.That said, I was wrong in early 2013.I’ve been a software guy for 25+ years. I’m able to do my research. Which I did.By May 2013 I had already done enough research to build my own bitcoin store, go on CNBC and discuss Bitcoin, and be an advocate when it was just $60. This is all public info.But, for me, focusing on my physical health, emotional health, creative health, and spiritual health, will always be the most valuable “Currency” I can develop and trade in.Could Bitcoin be just a fad?No.Paper money DOES have the problems described above. Someone has to solve those problems. Bitcoin and other cryptocurrencies solve them.And every industry evolves. Cryptocurrencies are the “In Data We Trust” way in which money is evolving.And $750 BILLION believes in me on this.Who is Satoshi?Satoshi is the secretive founder of Bitcoin. He is worth many many billions in Bitcoin right now. He is anonymous and reporters, governments, etc have never figured out who he is.That said, a number of people know who he is. I read his blog every day, He is a secretive person and nobody wants to blow his cover.Well, what should I do now?Don’t listen to me.a. Get an account on Coinbase (or wherever). Buy $10 worth of Bitcoin just to taste and feel it.b. Then read. Read a lot.Here’s some books not about Bitcoin that are worth reading:Sapiens by Yuval HurariThe Evolution of Everything by Matt RidleyThe Ascent of Money by Niall Ferguson.Antifragile by Naseem TalebThere’s a lot of discussion of cryptocurrencies on Reddit and Twitter. DO NOT read those. Most of those discussions are filled with trolls although there are some decent sources there.Blogs / Sites: start with Coindesk and CoinTelegraph. You'll find the rest as you read more.
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As a startup founder of three years our legal housekeeping is a bit of mess, how can I best setup a system to organize and track
As a startup founder of three years myself, I can relate to how legal housekeeping can be messy. Once a year, I have our own lawyers go through and do an audit of all of our legal paperwork (which costs a couple thousand dollars to be extremely thorough, but it’s worth it). Luckily, there are now many ways to easily manage and track all of your legal, financial, and HR documents via third-party sites that specialize in these management proceedings. I wrote a blog post about this awhile back titled “5 Ways to Save Time Dealing With Documents” which highlights certain sites that can be very beneficial depending on what paperwork you’d like to track or manage. They are as follows:1. GroupDocsGroupDocs is a new, comprehensive online service for document creation and management. It has multiple features, including a viewer for reading documents in your browser, an electronic signature service, an online document converter, a document assembly service, a feature for comparing different versions of a document, and an annotation feature. An individual plan is $10 per month for limited storage and 500 documents, while a group plan for up to 9 people is $19 per user per month. Based on the number of features and pricing, GroupDoc is a good-value purchase for a small business. As you’ll see below, GroupDocs can be cheaper than a service that offers only one such feature.2. signNowWhen you’re closing a deal and need to get documents signed, the last thing you need is a slow turnaround due to fax machine problems or the postal service. The solution is to use an electronic signature service such as signNow, which is one of the most popular e-signature companies in the world. This service allows you to email your documents to the person whose signature you need. Next, the recipient undergoes a simply e-signing process, and then signNow alerts you when the process is completed. Finally, signNow electronically stores the documents, which are accessible at any time. As a result, you can easily track the progress of the signature process and create an audit trail of your documents. The “Professional” plan is recommended for sole proprietors and freelancers, and costs $180 per year ($15 per month) for up to 50 requested signatures per month. The “Workgroup” plan is geared towards teams and businesses, and it costs $240 per user per year ($20 per month per user), for unlimited requested signatures.3. signNowsignNow is another e-signature service. Similar to signNow, signNow allows you to upload a PDF file, MS Word file or web application document. Next, you can edit the document, such as by adding initials boxes or tabs, and then email them out for signatures. Once recipients e-sign the document, signNow notifies you and archives the document. signNow offers low rates for these services: a 1-person annual plan with unlimited document sending costs $11 per month. An annual plan for 10 senders with unlimited document sending costs only $39 per month.4. ExariExari is a document assembly and contract management service that assists in automating high-volume business documents, such as sales agreements or NDAs. First, the document assembly service allows authors to create automated document templates. No technical knowledge is required; most authors are business analysts and lawyers. Authors have a variety of options for customizing documents, such as fill-in-the-blank fields, optional clauses, and dynamic updating of topic headings. They also can add questions that the end user must answer. Once you send out the document, the user answers the questionnaire, and Exari uses that data to customize the document. Next, the contract management feature allows you to store and track both the templates and the signed documents. Pricing is based on the size and scope of your planned implementation, so visit their website for more information.5. FillanyPDFIt’s a hassle having to print out PDF forms in order to complete them. Fortunately, FillanyPDF is a service that allows you to edit, fill out and send any PDFs, while entirely online. This “Fill & Sign” plan costs $5 per month, or $50 per year. If you subscribe to the “Professional” plan, you can also create fillable PDFs using your own documents. With this service, any PDF, JPG or GIF file becomes fillable when you upload it to the site. You can modify a form using white-out, redaction and drawing tools. Then, you can email a link to your users, who can fill out and e-sign your form on the website. FillanyPDF also allows you to track who filled out your forms, and no downloads are necessary to access these services. The “Professional” plan costs $49 per month, or $490 per year.Switching firms can be a hassle. As a former startup attorney, I have a bit of advice about finding the right attorney for your business: it’s best to focus on the specific attorney you’ll be working with. He or she should have a solid understanding of the ins and outs of your business industry, a deep knowledge of the legal issues your startup may face, and previous work experience with startups to ensure a quality and efficient work product. This is absolutely key when matching our startup clients at UpCounsel to attorneys on our platform who can perform their legal work and hash out their legal projects in a timely manner. We also allow clients to store any and all of their legal documents directly on UpCounsel so they don’t have to go searching in alternative places for the correct paperwork. It’s proven to be a free and lightweight way to store legal documents that our clients love. Here's what it looks like:As I’ve mentioned, it’s more important to find the right attorney as opposed to the right law firm. And seeing as you’re a startup, our own startup clients typically save an average of 50-60% on their legal work, since the attorneys don't include overhead fees (a.k.a. the fees included for doing business with the firm itself) in their invoices.Hope this gives you a deeper look into what other sites and services are out there. If you have any questions or would like more information on how best to handle your legal housekeeping/ attorney matters, feel free to signNow out to me directly. As a former startup attorney at Latham & Watkins, I’d be happy to give you some guidance.
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Is the Spanish in Medellin same as in Argentina's?
No, they are very, very different:“Paisa” (Medellín) accent (the woman, the man is mexican):Argentinian (rioplatense) accent:Don’t take the videos too seriously please. I didn’t even see all of them, but the accents match.Look for how argentinians end words, and how they transform “s” to “j” or mute it in some words (0:04, que el argentino tiene mucha[j] cosa[-]; 0:29 de Italia y de E[j]paña). Also, they convert “y” sounds (which are like the english “j”) in a “sh” sounds (0:32, la gran ma[sh]oria).Medellín accent is slower, and has no tendency to change sounds as much (actually, she speaks very very clear, making every sound of every word), but still has a signature “tone”. It’s kind of like a song.Also, my gf (from near the region) thinks it sounds kind of dumb. She has told me she couldn’t take seriously any man with that accent. But some people find it lovely.Now, if you were asking if they can understand each other, yes, they can. But the accents are clearly different.EDIT: Marcos Daniel Gonzalez accurately points out two characteristics of Paisa accent that I hadn’t noticed:She says no nos [s]emos presentado. Like the “s” sound is transmitted to the next word. This is very caracteristic of paisa accent, in Colombia we call it “arrastrar” (like, dragging the words, I guess?).She misses the last letter in words where the accent is at the last syllabe. For example, universidá instead of universidad.
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How do you run a successful marketing email campaign?
You want to create good Email Marketing campaigns but you do not know how to do it? And unfortunately, today, creating good campaigns becomes more and more difficult. Yes, it has become a real challenge. And if you want to have a chance to make hundreds or thousands of dollars in profits , you will have to acquire a lot of knowledge.Why is it harder? Not only because your prospects are more and more overwhelmed with emails to the point that they can not afford to read them all, but also because it is easier to land in the spam box. So…What can I do to create an effective e-mail marketing campaign?Well, you'll have to overcome three major difficulties. And listen to the good ones because these are THE steps that will allow you to signNow your goals. Yes, when you write your emailing campaigns, you will absolutely ...Avoid the spam box in order to have a chance to be seenSucceed in writing a catchy object to achieve an excellent opening rateWrite a fascinating email and urge your prospects to take action to get a high conversion rate.But how to succeed in these 3 steps? Well, it will require a lot of knowledge and above all, experience. Yes, you will have to test everything and re-test by analyzing what are the most effective techniques . But for now, here are some basic tips for achieving these 3 steps in your email marketing campaigns ...How to avoid the spam boxToday it is easier and easier to find yourself in the spam box. And it will be your biggest enemy when you set up campaigns of marketing e-mails . Because if you end up in the spam box you can be sure to get mediocre results ...That's why the first goal when setting up an e-mailing campaign is to land in the inbox.For this, it is extremely advisable to:Avoid " spam words " in the subject of the email. A "spam word" is a word often used for spam campaigns whose use is penalized today. Try to limit yourself to using only one or two in the subject of your email. To know more go on GMK Press which has a very good list of "spam words".Check that the links placed in your e-mail are good and not blacklistedAvoid repeating the "!!!" or "???" pattern signs several timesAvoid using numbers at the beginning of the object as "-80% on all ..."Favor images in JPEGAnd this is only a part of everything you have to be careful of not to be in the spam box. Yes, even having been solicited by the subscriber.5 tips to get your readers' attention for sureWriting an effective object is extremely important for your subscribers to see your message . If the purpose of your campaign is bad then your opening rate will be low and your campaign will yield you few benefits.Here are 7 tips for writing a hard-hitting object:Place a call to action "Discover ... fast before it's too late!"Personalize the subject of your e-mail and place passages in the first person "[NAME], I have a surprise for you!", "I thought of you when ..."Touch the curiosity of the reader "This information will change your life", "Look at [NAME], it's surprising!"Generally, the shorter your object will be, the more impact it will have "It has happened ...", "It's amazing!"Put the name of the receiver in the subject of the email to get his attention "[NAME], you did not expect that ... Is not it?"So much for the purpose of the mail ... If it is successful then your prospects will open to see what you have to tell them and to discover them.And here comes some of the most delicate ... Because now that your prospect has opened the e-mail, it will have to be interested from beginning to end to eventually push him to action.Yes, we will have to convert this prospect into a customer .10 tips for writing an effective e-mailTo write good e-mails, I advise you to learn the basics of copywriting or to call a professional. This will allow you to signNowly increase the effectiveness of your campaigns to boost your profits! If you want to know more about copywriting, feel free to read some of these articles that could help you improve your results:However here are some basic tips for creating good e-mails:Simplicity : Simplify the appearance of your emails as much as possibleAvoid colors that are too bright: They reduce the readability of your e-mailResponsive Design: Plan like for your site that your e-mails are readable and pleasant to read on mobile.A / B Testing: Do regular tests to improve the performance of your emailsUnsubscribe : Put a simple unsubscribe option (but not too much) is important because it is better if your prospect unsubscribes instead of placing you in the spam box.Benefits : Show him the benefits he will get if he pursues your email and goes to the desired link. Make him feel the desire for your product, service, event ...One goal : You must have one goal per email. Do not try to sell 2 products and 1 service in one and the same email. Your prospect will not know where to turn and will not leave your email without taking anything. In addition you will surely be less convincing because we will not have a fixed point.Personalization : Personalize your e-mail and speak in a clear, conversational and relevant way. Do you prefer reading a purely advertising text or a text that seems to be personally addressed to you?Call to action : Think of pushing your prospect into action so that he acts and becomes a customerSignature email: On direct personal emails, take advantage of your email signature to attract your prospects to your website or ebook to boost your traffic and who knows, your conversion rate! Here are some tips that will help you create good e-mails and boost your profits through e-mail marketing.But one last thing ... We can think that the graphic mails (in HTML) have more impact on your prospects. But it's not always the case. It just depends on your business. If you are a Amazon or Sarenza type company,then HTML will often be the best method to set up effective marketing email campaigns. On the other hand, if you sell one or two services, a personalized mail and purely written in text can be more effective.Don’t have an email marketing solution yet? Send 9000 Emails per month with Unlimited Contacts. Try Sendinblue for Free (No Credit Card is Required)Happy Email Marketing.Good Luck.
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How do I go about creating an E book and selling it online?
IMPORTANT: Don't waste time writing an eBook until you know people actually want to buy it. The startup adage holds: Make something people want.1) Understand your marketThere's no point in writing an eBook, or doing anything in business for that matter, without first understanding your customers.Get out of your house/office and talk with real peopleTweet and post in relevant social media groups and forumsTalk to people about what they would like out of your productThere's nothing worse than spending time on an eBook that nobody purchases, so make sure you know there's a market before you continue. Once you've found your market, you can begin researching your topic.2) Conduct thorough research on topicI typically will read a ton of different material:Wikipedia articles (http://en.wikipedia.org)Magazine postsAcademic papers (http://scholar.google.com/)Lurk/post on relevant forums.This helps me gain a broad understanding of the content and niche that I'm targeting with my eBook. After I do thorough research and gather proper notes and citations, I begin to write.3) Write your eBookOrganize, organize, organize. And structure. The most important part of good literature, informational, fiction or otherwise, is structure. The structure of your text should mirror the mental model your reader creates when reading it. Make sure you make it easy for them to construct, follow and extrapolate upon that model.Write an outlineCreate sub-sections, break the eBook down into digestible chaptersHave each sub-topic follow into the next (see how I constructed this post)"After I do thorough research... I begin to write." -> Write Your eBookThis helps the reader follow along.Follow the structure of the overall document in each sub-section:Example Structure:Introduction + Topic 1 + Introduction to Topic 1 + sub-topic 1 leading into sub-topic 2 + sub-topic 2 leading into sub-topic 3 + ... + Conclusion of Topic 1 leading into Topic 2 + Topic 2 + ... + ...ConclusionAfter you write your book, you now have to actually publish it into an eBook. This can easily be handled from your desktop.4) Publish your eBookCreate the eBookSave your Word, Google or whatever Doc to HTML, this is a strong base to work with other conversion methods. You might want to save directly to PDF in which case Google Docs and Drive can take care of it.In general you will want to support the following formats:ePUB (Open source .ePub eBook format) Yay!Mobipocket (Open .prc format) Yay!Amazon Kindle (product) AZW (Proprietary) Boo!signNow Systems (company) PDF (file format) (Proprietary Photo Document File) Boo!As your first step, convert from the source format to ePub.My two favorite online ePub converters (just upload and download your ePub):2epub (http://www.2epub.com/)ebook.online-convert (http://ebook.online-convert.com/...)Publish the eBook:Phew! Now you can post your new eBook on any of these sites:1) Amazon's Kindle Store (https://www.createspace.com/)2) Apple's iBooks Store (http://itunes.apple.com/us/app/i...)3) Clickbank Marketplace (http://www.clickbank.com/)More info:What is the best way to export from Word to epub format?How do I publish an eBook?It's always best to post on as many platform as you can. Each has it's own advantages and disadvantages but by posting on all of them you increase your sales and customer signNow, which gets us into advertising.4) Advertise your eBookThis step is really important as well. The best way to do is to mix social media and traditional marketing.Social Media Marketing:Hop on some of the forums that are part of your target marketAnswer questions and be all-around helpfulPlace a link to your eBook page in your signatureTraditional Marketing:Check out PPC advertising platforms like Google AdsCheck out the sites that you found in your research and see if they would post a link to your eBook (maybe even offer a percentage of salesAffiliate Marketing:Affiliate Marketing platforms can help make sales as well [Amazon.com (product), Commission Junction, ClickBank (company), and Baybo]Be sure to provide your affiliates with all of the marketing material they might need (stock emails, stock images, advertising copy, etc.)Keep in touch and support them, remember, they work hard to make you money!Send me an email, tweet or private message if you want some more tips or just want to chat about ePublishing, online business, etc. I've been doing this for a while.stephen@baybo.it
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How can I sell original e mails from Steve jobs?
I’m going to say that it’s impossible for you to sell original emails from Steve Jobs.One of the problems with trying to sell something like that is that it’s not really enough for you to prove that it’s an email from Steve Jobs.You might actually be able to do that; I have a bunch of emails from Steve Jobs, and it might match one of them exactly, because you were Cc:’ed on it, or maybe it was one of the political emails that he wasn’t supposed to send out, but that he did anyway.So let’s say I vet that this email you have is from Steve Jobs.And let’s say that my authority isn’t questioned, so there no issue with repudiation by Steve’s estate, or from Apple, Inc., or anyone else who’d rather that email not be from Steve.You can’t do this, of course, because Steve wasn’t in the habit of cryptographically signing his emails with his private key, and publishing a public key that could be used to verify that the cryptographic signature was, indeed, his.But let’s say that everyone is willing to attest, under oath, that this was an email from Steve Jobs.Now comes the next problem: you want to sell it.How do you sell something rare and valuable (let’s assume, for the sake of argument, that the email was both rare and valuable), if it’s an electronic copy?The answer is, of course, you can’t, really.If Steve were still alive, and he wanted you to have a non-repudiable email of his, and he wanted it to exist in only one place… that’s sort of a problem. How do you keep something that’s an electronic copy … rare?And if it’s no longer rare, how do you keep it valuable?Well, the normal way we do this with digital things is to … oh wait. We don’t do that with digital things, because:In order to be readable, it has to be convertible into a human intelligible form, and……as soon as you do that, it’s possible to make a perfect copy of it.Rats.Wait, what if we put a blockchain around it, and had it signed by Steve’s private key, and… yeah, that’s not going to work.Such an email might have intrinsic value to you, but unless it has intrinsic value to me, as well — which it wouldn’t, because you could run off a couple of hundred thousand copies in less time than it took me to type this sentence — it’d have to have extrinsic value.So, in other words, it’d have to have something in it like a trade secret, which you could sell, and by selling, transfer some of the value to someone else, and then agree to further non-disclosure terms.Or maybe blackmail material, which is kind of a legally questionable thing to begin with, since use of it as blackmail material would be illegal (extortion and racketeering).So let’s stick with a trade secret. Like maybe the formula for “Old Coke”, before they “New-Coke’ed” it with corn syrup. Or maybe it’s the KFC 11 herbs and spices, in the proper proportions to make an exact duplicate of their fried chicken.That, you might be able to sell to someone, as long as they could be sure you’d never, ever sell it to someone else, too.But dude… there are many Apple employees, and former Apple employees that have literally hundreds of emails from Steve.Heck, I’ve got a box of papers with his actual signature on many of them, including my offer letter, and my 5 year employee anniversary certificate (Steve used to sign those himself).Sorry to say: no intrinsic value to an email, any more than if you had one of the million DVD’s of “Operation Dumbo Drop”. Once something is in electronic form, it loses any value that you can’t enforce copyright on.
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What are the best features of Microsoft Office 365?
Here’s a breakdown of some awesome Features Office 3651. Work Smarter, EverywhereAfter buying Office 365, you also gain access to its accompanying mobile apps and browser apps. This allows you to access their cloud service from any up to date web browser on your desktop or mobile device. Even better yet, you don’t have to install Office software on your computer to do this.The mobile app allows you to access all of your Office 365 subscriptions and Office products right from your smartphone or tablet; this includes Word, Excel, Powerpoint, Onenote, and more. Cut the cord and stop working on your PC only — download the Microsoft Office 365 mobile app to stay productive, even while on the go.2. Enjoy 50 GB of StorageEach Office 365 user receives a whopping 50 GB of storage with Exchange Online; this can be used to save emails, calendar events, task lists, meeting notes, contact information, and email attachments.You can save some more space in your mailbox by utilizing the OneDrive cloud storage feature to share attachments.Your OneDrive storage is also synced to your device, enabling you to work offline on files. As soon as you reconnect to the web, the newest versions of your documents will be automatically uploaded to your cloud storage. The new versions of your documents will also be sent to any other connected device, including your phone or tablet — nifty!3. Edit Documents with Real-Time Co-AuthoringCollaborate online and see changes your team makes to shared documents within your Office apps as they happen with the real-time co-authoring feature in Word. Save your file to OneDrive cloud storage or SharePoint so your team can access the document and make any necessary edits or updates. You can also share it directly from Word by utilizing a handily integrated sidebar. As the publisher and access-giver, you can edit accessibility settings at any time.With the improved version control that was rolled out with Office 2016 co-authoring, you can see which changes to the document were made by which contributor and when the update was made. You can also easily revert back to a previous version of the file whenever you need to.4. Connect with Co-WorkersYou may not have known this, but Office apps include a Skype in-app integration. You can use this feature to instant message your teammates, share your screen during meetings and have audio or visual conversations — without even exiting the Office apps you’re working in. You can continue Skype conversations even after you close your office apps via your desktop or mobile version of Skype. The best part? Your team will receive unlimited Skype minutes.Source: Microsoft5. Send Links, Not FilesIt’s time to move away from email attachments. It’s never been easier to share documents for co-authoring!Simply upload your file to Office 365’s cloud storage. Then, write your email via Outlook or the Outlook web app. Rather than attaching your document to the email, you can insert a link to the file on your cloud. Outlook will automatically allow email recipients to edit the document you wish to share. You can always change permissions on any document at your convenience.6. Convert OneNote Items into Outlook Calendar EventsEasily configure OneNote items to tasks within your Outlook calendar. You can also assign tasks to colleagues, complete with follow-up reminders and concise due dates. You can also transfer meeting notes taken in OneNote via email to your teammates, and add important details (date, location, and attendees) to their respective meeting.7. Use Your Mouse as a Laser Pointer during PowerPoint PresentationsWith only a simple keyboard shortcut (Ctrl + P), your mouse can be used as a laser pointer during your PowerPoint presentations. You can also use the “presenter mode” commands while using this feature.The laser pointer tool has been a nifty trick within older versions of the office apps for years; however, it was only recently integrated for touch-screen devices. All you have to do is hold down on your device’s screen, and the laser pointer will appear.8. Create a Power Map Using ExcelTurn data into a 3-D interactive map with Power Map, one of the many Power BI-enhanced data visualization features that Excel has to offer. It comes with three different filters: List, Range, or Advanced. The Power Map will help you not only convey your data more effectively, but also support your claims by creating a tangible story from the numbers.
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