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FAQs
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What is the best free PDF reader for large documents?
[1] PDF format is popularly known as print document format. This creates a virtual printer within operating system to print the document. For offline scanning of document, the PDF format is popular. The importance attached with these program is that you need to have PDFsoftware installed to run these files. If someone sends you PDF file and your computer do not have such software installed then that file is not to be read from there.There are so many PDF softwires available and this article aims to find out the mostly free software or freeware to help readers to choose from variety of options. More and more operating systems are providing built-in facilities for such products. Now-a-days everything comes with PDF formats beginning from circulars, bank statement, insurance statement, tax statement and e-books.That is why there immense important to have the free PDF software installed on computer but the thousand question is which one is to choose from the variety of resources available.Sumatra PDF:Sumatra PDF is available for download to Windows since the times of Windows XP. This program has very low foot print, light on system resources and fast. It is going to perform simple task as well as it is going to perform complex task depending upon you choose from PDFfiles. It is available with installed version as well as standalone portable version in which it does not write to registry.It is available in 64 bit version on Windows. It is available for Windows XP, Vista, 7, 8, 8.1 and 10. It is available for Windows operating system only.signNow Reader DC:It is from signNow and signNow is available for free for users. While installing this software do check for installation of MCAfee security and safe connect.it is a big download of nearing to 120 MB. Yours antivirus software might stop this installation so allow to install it. This software for high=end computing processes.Many features are included with it and for some features you might need it and if you want to have these features then it is better to choose this software. It has mobile version of android and apple operating system. With it you are going to synchronize documents with clouds and yours signature too and everything is going to stay with cloud to access from each and every device.When you first download signNow on Windows, a download manager first downloads and it is small in size and then by opening that download manager signNow software is installed and this is nearer to 120 MB.PDF-Xchange Editor:PDF-Xchange Editor is a smart PDF tools and most functions are free except some complex ones. It is a PDF reader, pdf editor and pdf tools. It can print PDFs, fill the forms created with signNow and can extract images from PDF files. There are some advanced features included in this free version but most of these are not free one is that watermarking of PDFsoftware which is not free.Foxit Reader:Foxit Reader is fast, simple and is there for years. It is available for Windows, Apple and android versions. It can fill forms and save data. Can include and validate electronic signatures. During installation user need to be cautioned not to install so many verities of other software. In order to keep the size of download minimal, the user manual is available for separate download.It is faster than PDF-Xchange Editor. If you are not interested in OCR facilities then Foxit reader is best suited for yours work. Multiple PDF documents when opened all these are opened in tab format and shifting from one tab to the other is easier. From time to time it introduces some new features in order to provide dynamic software development.It allows adding up of multimedia files easier. Collaboration with social media accounts becomes easier with Fixit Reader because of the ease to synchronize with Twitter, Facebook, Evernote and SharePoint. One caution is that Foxit Reader comes bundled with so many other software and toolbar and it is important to not to allow installations of such software during its installation.MuPDF Reader:It is very lightweight PDF Reader. On its first launch it will ask you about to choose from files instead of showing its interface and when the PDF is opened then it shows the exact documents and no toolbar and other interfaces are present. In order to see the interface of MuPDF reader you are going to click on the top left of the visible windows to find it. It provides a cleaner interface and superior look for PDF files.Google Chrome PDF viewer:While browsing for internet whenever you see any PDF and click on it and it will slowly open in another tab of Chrome and you can read it from there or download by clicking the downloadsymbol available there. This setting can be turned and changed out there easily, go to settings of chrome and then advanced and then content settings and then pdf documents, Scroll down and click on PDF documents and from there switch on ‘Download PDF files instead of opening automatically opening them in Chrome’ and this will download PDF files from net to computer.If you want to read PDF files that are stored inside computer, then right click on that files and then open with chrome and your chrome reader will automatically, open pdf files and for this you will not have to install pdf viewers. Similarly, with android if you install Google Drive then you will not need any other third-party PDF apps as Google Drive act as PDF viewer and make it default while opening the first PDF and that is going to make it default.TinyPDF:TinyPDF as the name suggests has very small foot print of PDF reader and it has no string attached. It is only 586k as it is less than one MB. It does not contain no malware, adware, watermarks and no pop Global Home: UPS is completely free. JPEG compression is supported. No ghost script and third-party software included with the installer version. The downside is that it is partially supported on 64-bit computer. Automatic font management is there.There are so many alternatives to use for PDF viewer and if your computer is 64 bit then you can download the 64 bit version of Sumatra PDF and if you want to insert electronic signature then opt for Foxit PDF reader and if you want to have the old and classic PDF reader which is heavier in file composition and not for low end computing purposes then go for signNow and lastly if you do not want to install PDF readers at all then it is better to open it with Google Chrome built in PDF viewer.So, there are many large numbers of option to choose from and if you want to have some complex PDF functions besides the presence of PDF reader you need pdf tools and others then it is best to have PDF-Xchange viewer and so many other option listed here you can choose it from. There are some other alternatives are available which are there to search ad find in internet.This entry was posted in Android Apps on Google Play, Apple Inc., Computer Information Technology, Google, Google Chrome, Information Technology, Internet, Windows 10, Windows 8, Windows XP and tagged signNow, Apple, doPDF, FOXIT READER, free PDF converter, google chrome, image to pdf converter, PDF Password Remover, pdf printer, pdf-xchange, Sumatra PDF A PDF Viewer for Windows, WINDOWS, Windows 8, WINDOWS VISTA, WINDOWS XP, Windows XP SP3 onFootnotes[1] Best Free PDF Writer and Reader
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What is a good, free document management solution?
When it comes down to choosing a good solution to manage your documents, whether you’re an individual, or part of a company, there are a few things to consider, and it basically boils down to what you need the software to accomplish, how much automation you want, how easy do you want it to be.A good all around option I’d suggest checking out it Kdan Document 365. It has some nice features to help you manage your PDFs (editing, signing, etc.,) and other kinds of documents you might be working with. If you’re part of a company, it’s easy to share and collaborate on projects/documents/presen...
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What are some cool projects you can build with Java?
What are some online resources from where I can get cool and progressive Java projects/applications to build? Here are some good ideas for Java projects.TextReverse a String – Enter a string and the program will reverse it and print it out.Pig Latin – Pig Latin is a game of alterations played on the English language game. To create the Pig Latin form of an English word the initial consonant sound is transposed to the end of the word and an ay is affixed (Ex.: "banana" would yield anana-bay). Read Wikipedia for more information on rules.Count Vowels – Enter a string and the program counts the number of vowels in the text. For added complexity have it report a sum of each vowel found.Check ...
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What are some good project ideas to start learning Python with?
You may want to take a look at Martyr2’s Mega Project List.These topics are divided into 10 different areas that he thinks the project may use the most. Keep in mind that a few of these projects could have been classified in more than one topic.String:Reverse a String – Enter a string and the program will reverse it and print it out.Pig Latin – Pig Latin is a game of alterations played on the English language game. To create the Pig Latin form of an English word the initial consonant sound is transposed to the end of the word and an ay is affixed (Ex.: "banana" would yield anana-bay). Read Wikipedia for more information on rules.Count Vowels – Enter a string and the program counts the number of vowels in the text. For added complexity have it report a sum of each vowel found.Check if Palindrome – Checks if the string entered by the user is a palindrome. That is that it reads the same forwards as backwards like “racecar”.Count Words in a String – Counts the number of individual words in a string. For added complexity read these strings in from a text file and generate a summary.Text Editor – Notepad style application that can open, edit, and save text documents. Add syntax highlighting and other features.RSS Feed Creator – A program which can read in text from other sources and put it in RSS or Atom news format for syndication.Post it Notes Program – A program where you can add text reminders and post them. You can have the program also add popup reminders.Quote Tracker (market symbols etc) – A program which can go out and check the current value of stocks for a list of symbols entered by the user. The user can set how often the stocks are checked and the program can show green up and red down arrows to show which direction the stock value has moved.Guestbook / Journal – A simple application that allows people to add comments or write journal entries. It can allow comments or not and timestamps for all entries. Could also be made into a shout box.News Ticker and Game Scores – A program which sits on your desktop and aggregates news and game scores from various sources on the net. It then scrolls them across the screen on regular intervals.Fortune Teller (Horoscope) – A program that checks your horoscope on various astrology sites and puts them together for you each day.Vigenere / Vernam / Ceasar Ciphers – Functions for encrypting and decrypting data messages. Then send them to a friend.Random Gift Suggestions – Enter various gifts for certain people when you think of them. When its time to give them a gift (xmas, birthday, anniversary) it will randomly pick one and perhaps places you can get it.Text to HTML Generator – Converts text files into web HTML files and stylizes them. Great for making online documentation of standard text documentation.CD Key Generator – Generates a unique key for your applications to use based on some arbitrary algorithm that you can specify. Great for software developers looking to make shareware that can be activated.Regex Query Tool – A tool that allows the user to enter a text string and then in a separate control enter a regex pattern. It will run the regular expression against the source text and return any matches or flag errors in the regular expression.Networking:FTP Program – A file transfer program which can transfer files back and forth from a remote web sever.Get Atomic Time from Internet Clock – This program will get the true atomic time from an atomic time clock on the Internet. There are various clocks across the world. Do a search for a list of them.Chat Application (IRC or MSN Style) – Create a chat application that can create simple chat rooms like on Internet Relay Chat (IRC) or a more direct chatting style like MSN. For added complexity, create your own protocol to facilitate this chatting.Fetch Current Weather – Get the current weather for a given zip/postal code.P2P File Sharing App – Create a program like LimeWire, FrostWire, Bearshare, or a torrent style application.Port Scanner – Enter an IP address and a port range where the program will then attempt to find open ports on the given computer by connecting to each of them. On any successful connections mark the port as open.Mail Checker (POP3 / IMAP) – The user enters various account information include web server and IP, protocol type (POP3 or IMAP) and the application will check for email on several accounts at a given interval.Packet Sniffer – A utility program that will read packets coming in and out of the machine along with related information like destination and payload size.Country from IP Lookup – Enter an IP address and find the country that IP is registered in.Whois Search Tool – Enter an IP or host address and have it look it up through whois and return the results to you.Zip / Postal Code Lookup – Enter a zip or postal code and have it return which city/cities that are in that zip code.Remote Login – Create a remote desktop style application which can see and control the remote computer (given you have permissions). It may require the use of your own private network and a second computer to test with.Site Checker with Time Scheduling – An application that attempts to connect to a website or server every so many minutes or a given time and check if it is up. If it is down, it will notify you by email or by posting a notice on screen.Small Web Server – A simple web server that can serve HTML files that contain Javascript and other forms of non-code executing code. Added complexity would be to try and implement streaming video, create a server-side language, or serve up other stream types.Web Bot – An automated program which carries out tasks on the web including checking websites, page scraping, and summarization of data or web posting.Classes:Product Inventory Project – Create an application which manages an inventory of products. Create a product class which has a price, id, and quantity on hand. Then create an inventory class which keeps track of various products and can sum up the inventory value.Movie Store – Manage video rentals and controls when videos are checked out, due to return, overdue fees and for added complexity create a summary of those accounts which are overdue for contact.Airline / Hotel Reservation System – Create a reservation system which books airline seats or hotel rooms. It charges various rates for particular sections of the plane or hotel. Example, first class is going to cost more than coach. Hotel rooms have penthouse suites which cost more. Keep track of when rooms will be available and can be scheduled.Student Grade Book Application – Keep track of students (with a student class that has their name, average, and scores) in a class and their grades. Assign their scores on tests and assignments to the students and figure out their average and grade for the class. For added complexity put the students on a bell curve.Bank Account Manager - Create a class called “Account” which will be an abstract class for three other classes called “CheckingAccount”, “SavingsAccount” and “BusinessAccount”. Manage credits and debits from these accounts through an ATM style program.Library Catalog – Create a book class with a title, page count, ISBN and whether or not it is checked out or not. Manage a collection of various books and allow the user to check out books or return books. For added complexity generate a report of those books overdue and any fees. Also allow users to put books on reserve.Threading:Create A Progress Bar for Downloads – Create a progress bar for applications that can keep track of a download in progress. The progress bar will be on a separate thread and will communicate with the main thread using delegates.Download Manager – Allow your program to download various files and each one is downloading in the background on a separate thread. The main thread will keep track of the other thread’s progress and notify the user when downloads are completed.Chat Application (remoting style) – Create a chat application which allows you to connect directly to another computer by their IP through the use of remoting and allow your “server” application handle multiple incoming connections.Bulk Thumbnail Creator – Picture processing can take a bit of time for some transformations. Especially if the image is large. Create an image program which can take hundreds of images and converts them to a specified size in the background thread while you do other things. For added complexity, have one thread handling re-sizing, have another bulk renaming of thumbnails etc.Web:WYSIWG (What you see is what you get) Editor – Create an editor online which allows people to move around elements, create tables, write text, set colors etc for web pages without having to know HTML. Think Dreamweaver or FrontPage but for online sites. If you need an example check out the DIC page used to create a post.Web Browser with Tabs – Create a small web browser that allows you to navigate the web and contains tabs which can be used to navigate to multiple web pages at once. For simplicity don’t worry about executing Javascript or other client side code.Page Scraper – Create an application which connects to a site and pulls out all links, or images, and saves them to a list. For added complexity, organize the indexed content and don’t allow duplicates. Have it put the results into an easily searchable index file.File Downloader – An application which can download various objects on a page including video streams or all files on a page. Great for pages with a lot of download links.Telnet Application – Create an application which can telnet into servers across the internet and run basic commands.Online White Board – Create an application which allows you and friends to collaborate on a white board online. Draw pictures, write notes and use various colors to flesh out ideas for projects. For added complexity try building in picture tubes.Bandwidth Monitor – A small utility program that tracks how much data you have uploaded and downloaded from the net during the course of your current online session. See if you can find out what periods of the day you use more and less and generate a report or graph that shows it.Bookmark Collector and Sorter – An application that you can put online for people to upload bookmarks to, have it sort them, remove duplicates and export the entire list as a Firefox/IE/Safari bookmark file. For added complexity see if you can group the bookmark items into various folders.Password Safe – A program which keeps track of passwords for sites or applications and encrypts them with a key so that no one can read them.Media Player Widget for iGoogle – Create an iGoogle gadget which can play various song lists from your computer as well as share one song daily. Perhaps let people look up which songs you have listened to lately.Text Based Game Like Utopia – Create a simple text based RPG like Utopia where you can create a civilization, gather resources, forge alliances, cast spells and more on a turn based system. See if you can dominate the kingdom.Scheduled Auto Login and Action – Make an application which logs into a given site on a schedule and invokes a certain action and then logs out. This can be useful for checking web mail, posting regular content, or getting info for other applications and saving it to your computer.E-Card Generator – Make a site that allows people to generate their own little e-cards and send them to other people. Can use flash or not. Use a picture library and perhaps insightful mottos or quotes.Content Management System – Create a content management system (CMS) like Joomla, Drupal, PHP Nuke etc. Start small and allow for the addition of modules/addons later.Template Maker – Make a site or application which allows the user to enter in various color codes, elements, dimensions and constructs a template file for a particular application like PHPBB, Invision Board, MySpace, Bebo, etc.CAPTCHA Maker – Ever see those images with letters a numbers when you signup for a service and then asks you to enter what you see? It keeps web bots from automatically signing up and spamming. Try creating one yourself for online forms. If you use PHP, take a look at the image functions of GD.Files:Quiz Maker – Make an application which takes various questions form a file, picked randomly, and puts together a quiz for students. Each quiz can be different and then reads a key to grade the quizzes.Quick Launcher – A utility program that allows the user to assign various programs to icons on a toolbar. Then by clicking the buttons they can quickly launch the programs with parameters etc. Much like Windows quick launch.File Explorer – Create your own windows explorer program but with added features, better searching, new icons and other views.Sort File Records Utility – Reads a file of records, sorts them, and then writes them back to the file. Allow the user to choose various sort style and sorting based on a particular field.Add Transactions In File and Find Averages – Read in a file of financial transactions, group them into accounts, add up fields or find averages or apply credits and debits to each account.Create Zip File Maker – The user enters various files from different directories and maybe even another computer on the network and the program transfers them and zips them up into a zip file. For added complexity, apply actual compression to the files.PDF Generator – An application which can read in a text file, html file or some other file and generates a PDF file out of it. Great for a web based service where the user uploads the file and the program returns a PDF of the file.Bulk Renamer and Organizer – This program will take a series of files and renames them with a specific filename filter entered by the user. For instance if the user enters myimage###.jpg it will rename all files with a “minimum” of three numbers like “myimage001.jpg”, “myimage145.jpg” or even “myimage1987.jpg” since 1987 has at least three numbers.Mp3 Tagger – Modify and add ID3v1 tags to MP3 files. See if you can also add in the album art into the MP3 file’s header as well as other ID3v2 tags.Log File Maker – Make an application which logs various statistics in response to given events. This can be something that logs what an application does, what the system is doing, when something like a file changes etc.Excel Spreadsheet Exporter – Create an online application which can read in a file and create an Excel Spreadsheet to export back. This can be through CVS or other file formats. For added complexity, see if you can create formula fields as well.RPG Character Stat Creator – Make a program which will randomly create a character’s stats based on several rules set forth by the user. Have it generate a class, gender, strength/magic/dexterity points, and extra abilities or trades. Have it save it to a file which can then be printed out by a dungeon master.Image Map Generator – Image maps are those images on the web that have multiple hover points that link to different pages. Such images may include maps or splash pages. See if you can make one where the user specifies an image, clicks hotspots in the image and specify links. It will then generate the HTML code to a file that the user can then copy and paste into their website to make the image map.File Copy Utility – Create a utility that can do bulk file copying and backups of other files.Code Snippet Manager – Another utility program that allows coders to put in functions, classes or other tidbits to save for use later. Organized by the type of snippet or language the coder can quickly look up code. For extra practice try adding syntax highlighting based on the language.Versioning Manager – Create your own versioning system for code files. Users are forced to check out items and lock items during reading and writing so that a group of programmers are not accidentally overwriting code files on one another.Databases:SQL Query Analyzer – A utility application which a user can enter a query and have it run against a local database and look for ways to make it more efficient.Remote SQL Tool – A utility that can execute queries on remote servers from your local computer across the Internet. It should take in a remote host, user name and password, run the query and return the results.Baseball / Other Card Collector – Create an online application for keeping track of a collection of cards. Let the user enter all cards in a set, check off which ones they have, which ones they need and generate lists of cards they are looking for. For extra complexity, have it sum up sets and generate reports on how close they are of completing sets or the current value of a set.Report Generator – Create a utility that generates a report based on some tables in a database. Generates a sales reports based on the order/order details tables or sums up the days current database activity.Database Backup Script Maker – A program which reads a database’s objects, relationships, records and stored procedures and creates a .sql file which can then be imported into another database or kept as a backup file to rebuild the database with.Event Scheduler and Calendar – Make an application which allows the user to enter a date and time of an event, event notes and then schedule those events on a calendar. The user can then browse the calendar or search the calendar for specific events. For added complexity, allow the application to create reoccurrence events that reoccur every day, week, month, year etc.Budget Tracker – Write an application that keeps track of a household’s budget. The user can add expenses, income, and recurring costs to find out how much they are saving or losing over a period of time. For added complexity allow the user to specify a date range and see the net flow of money in and out of the house budget for that time period.Address Book – Keep track of various contacts, their numbers, emails and little notes about them like a Rolodex in the database. For extra complexity, allow the user to connect to a website publish their address book based on specific options the user has set.TV Show Tracker – Got a favorite show you don’t want to miss? Don’t have a PVR or want to be able to find the show to then PVR it later? Make an application which can search various online TV Guide sites, locate the shows/times/channels and add them to a database application. The database/website then can send you email reminders that a show is about to start and which channel it will be on.Travel Planner System – Make a system that allows users to put together their own little travel itinerary and keep track of the airline / hotel arrangements, points of interest, budget and schedule.Entity Relationship Diagram (ERD) Creator – A program that allows the user to put together ERD diagram and save it or have it generate some basic SQL syntax to give them a jump start.Database Translation (MySQL <-> SQL Server) – A simple utility that reads in from one database and constructs SQL compliant with another database. Then saves that to another database. One popular transition would be to and from MySQL server for databases like SQL Server and Oracle.Web Board (Forum) – Create a forum for you and your buddies to post, administer and share thoughts and ideas.Graphics and Multimedia:Slide Show – Make an application that shows various pictures in a slide show format. For extra complexity try adding various effects like fade in/out, star wipe and window blinds transitions.Mind Mapper – Allow the user to put down ideas and quickly brainstorm how they are related into a mind map. The goal here is speed so let the user quickly write in an idea and drag it around in a visual map to show relationships.Import Picture and Save as Grayscale – A utility that sucks the color right out of an image and saves it. You could add more including adjusting contrast, colorizing and more for added complexity.Stream Video from Online – Try to create your own online streaming video player.Mp3 Player (and Other Formats) – A simple program for playing your favorite music files. For extra complexity see if you can add in playlists and an equalizer.Bulk Picture Manipulator – This program will take in a directory of pictures and apply a certain effect to them whether it be reducing color count, changing its format, or alter file attributes. For something extra try to see if you can also create a system to tag them.CD Burning App – Create a utility that simply burns data to a CD.YouTube Downloader – A program which can download videos to your hard drive from YouTube. Save the files in various formats including FLV and AVI.Wallpaper Manager – Make a program which keeps track of your favorite wallpapers, changes them regularly and maybe even re-sizes them for your resolution (aka tiles one and stretches another)Screen Capture Program – Make a utility that will simply capture a frame from your web cam. For added complexity see if you can also build in emailing functionality.Image Browser – This application is used to view various image files on your computer from PNG, GIF, JPG to BMP, TIFF etc.Traffic Light Application – See if you can make your own street light application and then put it into an intersection scenario. Don’t let any cars run the lights and crash into one another!MP3 to Wav Converter – MP3 is essentially compressed wav format. See if you can translate it back into wav so that some other sound editing programs can work with the wav file itself. Keep in mind that 1 MB of MP3 is relative 10MB wav.Signature Maker – Ever seen those web board posts where someone has a generated signature made up? See if you can make a program that allows the user to specify a background, text, colors and alignment to make their own signatures or userbars.Screen Saver – Make a screensaver program that will run while your computer sits idle. To make a simple one use some standard pictures and then for added complexity try a 3D object that spins around the screen and bounces off the sides.Watermarking Application – Have some pictures you want copyright protected? Add your own logo or text lightly across the background so that no one can simply steal your graphics off your site. Make a program that will add this watermark to the picture.Turtle Graphics – This is a common project where you create a floor of 20 x 20 squares. Using various commands you tell a turtle to draw a line on the floor. You have move forward, left or right, lift or drop pen etc. For added complexity, allow the program to read in the list of commands from a file. Do a search online for “Turtle Graphics” for more information.Games:Battleship – Create two game boards and let each player place a number of war ships. Each player can’t see the other person’s board. They then take turns firing at one another by guessing one of the board squares. If the square they guess contains part of a ship, it is a hit. Otherwise it is a miss. They sink a ship when all squares containing that particular ship have been uncovered. The player wins when all their opponents’ ships have been sunk.Chess and Checkers – Simply put a game of chess or checkers. Try to make it playable online and if you can use a graphical user interface that can also undo or redo a step as well as keep a history of moves for replay.Hangman – Randomly select a word from a file, have the user guess characters in the word. For each character they guess that is not in the word, have it draw another part of a man hanging in a noose. If the picture is completed before they guess all the characters, they lose.Crossword Puzzle – Create a crossword puzzle which links words together on common letters. Provide a list of clues for each word and let the user enter fill in the words until the entire crossword is filled in.Frogger – Get your frog across the river and lanes of traffic by either jumping on logs and lily pads rushing by at different speeds or avoid the automobiles which are also moving at various speeds. Based on the old arcade game.Of course, you may not want to do all of them. I’d recommend you to pick a couple of them from the mentioned categories, the ones you find interesting, and give your best shot at it.You may also want to take a look at another Mega Project List here.
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What are good marketing strategies for a small business?
I’ve utilized 11 different marketing strategies for each of my businesses, and I know that each of them will still be relevant from 2018 and onwards. This answer is quite long, so I’ve also included a TL;DR, that way you can pick what you want to read more about.Most of these marketing strategies will create viable growth for any organization, and are worth trying for at least a month.However, before I list them, I feel the need to make one thing abundantly clear:No matter what anyone tells you, there is no one-size-fits-all marketing strategy. You will have to experiment (it’s called A/B Testing) for as long as you want to remain relevant and profitable.So the secret isn’t SEO (search engine optimization). It’s not traditional “business card” networking. It’s not even Facebook Ads. The secret is whatever works for your business, and it’s 100% unique.TL;DR:Advertising on FacebookMaking a Google My Business ListingUsing Google AdwordsPutting Greater Emphasis on Content MarketingCouponsCreating eMail Marketing FunnelsWebinarsFree Offers / ConsultationsGuest Blogging and Writing ColumnsCreating PartnershipsKeynote Speeches1. Advertising on FacebookTwo million small to medium sized businesses like yours are currently advertising on Facebook. It’s cheap and effective so it only makes sense.As far as targeting goes, Facebook Ads are ridiculously good. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors that no other platform can quite get down.The best part about creating Facebook Ads is how easy it is! You simply need to have an eye catching image or video and accompanying header. If you’re not sure what constitutes “eye catching” in your niche, you can use the Facebook Ads Manager and test multiple ads for one product — eventually going with the one that generates the most amount of money for you.Doing this will not automatically guarantee returns, but thankfully, there are plenty of 3rd party tools to use, AdEspresso by Hootsuite is the first one that comes to mind!Use it to run your campaigns and speed up your journey to positive ROI.NOTE:If your business is largely visual, don’t just use Facebook. Use its sister-company, Instagram as well. Instagram Ads allows you to benefit from having the same data base and targeting options as Facebook, while simultaneously allowing you to connect with an audience that is better primed for visual sales.Is this your ideal solution? Check outFacebook Advertising Made Simple: A Step-by-Step Guide by Neil PatelHow to Run App Install Ads On Facebook by Aki Merced2. Making a Google My Business Listing (and Ranking)A Google My Business (GMB) listing is the smartest thing that you can do for your business.Think about it; Google is the biggest search engine in the world, and if anyone searches for a particular product/service, you’ve pretty much got first dibs!Most search results on Google first include a paid ad, and if someone is looking for a service, the next results are typically GMB listings. Ranking your business in the top 3 search results will bring in ROI like you’ve never seen before.What exactly is Google My Business?If it’s your first time hearing about GMB, it can probably sound a little intimidating. GMB simply combines variously Google platforms and puts them in one place, i.e your business’ Google+profile, your Google Reviews, Google Maps, and gives you access to data like Google Analytics and Google Insights.Since typing this answer, Google is probably working on plenty more offerings…One thing is for sure, from the minute you list your business on GMB and get it ranking, you’ll immediately get the credibility and visibility (of course) that you’ve been looking for.If your small business is local, this is a must-do!If you’re ready to get started, read this:How to optimize your Google My Business listing: expert tips by Graham Charlton7 SEO Mistakes That Leak Money From Local Businesses by Jacob McMillen3. Using Google AdwordsJust like I said in the above strategy, no other platform gives you the type of exposure as Google. At least not in modern history.If online marketing is a baby, then Google Adwords is its godfather.Since Google Adwords has been around for so long, it’s really competitive and pretty expensive if I may say so myself — however, it works extremely well.Here’s the thing; while Adwords is expensive, it’s also really effective if you’ve already utilized on-page SEO, so start there first. SEO makes Adwords a whole lot cheaper!How does SEO make Google Adwords cheaper?For every single ad on the search engine, Google gives them a quality score based on its CTR (click-through-rate), the landing page that the ad sends traffic to, and ad relevance. The quality score also factors in the bid rate that you will need in order for your ad to be displayed. The higher the quality score, the lower the bid cost.Adwords aren’t a zero-sum game, though. You can pair your Google Adwords strategy with another strategy on this list and create a killer campaign!If that’s exciting for you, check these links out for further reading:The Complete Google AdWords Tutorial by Jerry BanfieldThe Iceberg Effect: How Your AdWords Strategy Is Slowly Drowning by Johnathan Dane4. Putting Greater Emphasis on Content Marketing18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016.What exactly is Content Marketing?It’s actually a process of creating and then distributing content that is high value, relevant and consistent with your brand in order to attract a clearly defined audience. You can think of answering Quora questions as a form of content marketing. Sort of.The whole point of content marketing is to focus on long-term results, instead of short-term ROI. While the initial content marketing payoff is very low compared to using Facebook Ads, for instance, in the long-term you create a reputation for your business and that in turn generates sustainable growth in visitors, leads and customers.It’s not easy, though. You still have have have the right mix of:High-quality contentPick relevant topicsOptimize your content with SEOBe consistentMind you, a lot of people automatically think of BLOGS when thinking about content, however, this is 2017 — content ranges from videos, podcasts, online courses, slides and many other ways that people prefer to consume information.To know which content works with your business, you’ll have to do some A/B Testing. There will be a format that eventually sticks.You can read some more here:Getting Started With Content Marketing by Content Marketing InstituteWhy You Need a Growth Model For Your Blog (And How to Create One) by Devesh Khanal5. CouponsBear with me here, I know this one is a bit of an unconventional suggestion, but if you sell a product or offer a service, you can use sites like Groupon as means of promotion for your business.Before anyone checks out of an online store these days, they always search for coupons, and when they’re scrolling through, they’re bound to see your offer as well.Your products will receive mass exposure, and you’ll also get targeted local advertising, increased brand awareness and a slew of new converts — even if they’re only there for the coupon, they’re still spending money.WARNING:If your deal goes viral and becomes extremely popular, you might find yourself a little overwhelmed and unable to handle the new customers, so just make sure that you the math properly.Remember, you want to attract customers with a coupon, but the proposition on your site should keep them there.Sound confusing? Here’s some additional readingDoing The Math On A Groupon Deal by Jay GoltzThe Real Cost of Groupon and What it Means to Your Marketing Planning by Mana Ionescu6. Creating eMail Marketing FunnelsIn 2018 why will this still be relevant? Good question. Simply because of this one reason: Many of the people that visit your site are not going to immediately be convinced by your value proposition. They will need some finessing.Getting their contact information allows you to send them additional marketing materials until they’re completely convinced that spending their hard earned money on your business is worth their time. And also, email is still the most high converting marketing channel — ever!How do you take advantage of this?Simple. You start with something called a “lead magnet”. It would be an offering that compels your website’s visitors to give you their email address — in exchange for something that they would view as valuable, i.e a free service trial, a free digital download, early access to a webinar, a coupon, anything.The point is to get someone to subscribe to your email list and once they do that, you will be able to display your credibility by giving them valuable content.Other benefits of email marketing include:Low costGlobal signNowEasy to automateEasy to segmentImmediate communicationEasy to setup and runEasy to track and optimizeTo be quite honest, if you are a complete newbie to marketing, you’ll notice that a lot of marketing channels are super hard to start. Email marketing is one of the strategies that are relatively simple to start.Read these two pieces to learn some more:21 Powerful Ways to Quickly Grow Your Email List by Jacob McMillenHow to Build Your Email List: The (Better Than) Ultimate Guide by Aaron Orendorff7. WebinarsIf you’re serious about your business, then you’ve probably woken up or stayed up till 2 AM at some point — to catch a webinar. If not, then you’ve got a long way to go (just kidding)!What exactly is a webinar?It’s a seminar that takes place on the web — hence the name, “webinar”. And it can honestly range from being a presentation, to a demonstration to a discussion. It doesn’t always have to be one thing.A webinar actually goes hand in hand with email marketing, because if you pick your topic correctly, you can drive a slew of subscribers into your email list and build some credibility for your business.The great thing about webinars is that they can be pre-recorded and made into standalone products (or even a series of products), which makes them a great platform for training — live and recorded.Before you maybe conflate the two, it bears mentioning that webinars and video tutorials are two completely different things. A webinar tends to have a start time and has live Q&As between yourself and your audience, so it’s far more interactive than a typical video or livestream.You will need webinar software to run a webinar that utilizes the following functions:2-Way Audio – the presenter speaks while the viewers are muted, but the presenter can “turn on” individual viewers so everyone can hear their questionScreenshare – the presenter can share their screen or switch to video for whiteboard teaching or live demonstrationPolls – the presenter can invite viewers to take a poll or provide feedback in other waysCaveat: Webinars do not work for all niches. You’ll really need to think carefully about whether your customers will benefit from a webinar and if not, there are plenty of other strategies that you can always go with.Do webinars fit with your niche? Great!Here’s some additional reading:Webinar Marketing: 15 Steps to Revenue Generating Webinars by Georgiana LaudiHow to grow your business with webinar marketing by Ross Beard8. Free Offers / ConsultationsPut yourself in your customers’ shoes for a second; I’m sure that when it comes to any kind of professional services, you want to have access to expertise, right?That’s why it’s important to position yourself as an expert or an authority figure in whatever your small business’ niche is. By promoting a free consultation, you can generate new leads.Here’s the thing, you shouldn’t even worry yourself about whether you’re disclosing too much free information in the consultation, because if your customers feel that your service is worth the money — they’ll stick around.Okay, it’s true that there are going to be a lot of freeloaders looking for something that they can quickly grab, exploit and go, but to be honest, those customers were never going to buy. Why stress yourself over them?If you can provide a high-quality consultation for free in 30 minutes, a real customer will think, “imagine what they can do in an hour…” and sign up.Advertising a free consultation can be done both online and via pamphlets, newspapers, signs or through word-of-mouth, and hey who’s to say that you can’t put a free consultation front and center on your website or on your social media?Which businesses does this strategy work for? ALL of them. Seriously.Here are some reading essentials:Should You Offer Free Consultations? by Courtney Johnston6 Ways To Make Free Consults Work For You by Laura Simms9. Guest Blogging and Writing ColumnsAny fairly decent writer can share their opinion through weekly or monthly write-ups and watch as this endeavor does wonders for their brand.While you won’t get paid for your efforts, what you will receive however is an opportunity to make consistent contact with an audience and potentially build a relationship with its readers. Then, that audience will immediately think of you when they encounter a certain situation, or other experts in your field.Start out with local newspapers and non-profit magazines, because they’re typically always looking for high-quality contributors who won’t seek a fee, then move on to the more exclusive publications like Forbes, Inc, Fast Company etc once you’ve got your skin in the game.Again, you’re not going to make any money from guest blogging or writing columns, but you will make bank in other ways (i.e. speaking engagements) by being able to say that “you’ve been published in such and such”.The aim of successful guest blogging is to make your brand/business/name valuable to your target audience in a not-so subtle way. Guest blogging and writing columns is an opportunity for you to build trust with your customers, even though someone else already did the hard work of building this audience.How do you get started?Write how-to guidesComment on current eventsPublish interviews with other interesting peopleCreate list-articles (listicles)Report on trends or eventsHere are some additional ideas to get the cogs turning in your brainHow to Secure Guest Posts on Big Publications (WSJ, Forbes & HuffPo) by Sujan PatelHow I Wrote for Fast Company, Copyblogger,& Entrepreneur by Aaron Orendorff10. Partner With Other BusinessesTeamwork is always more effective than singular effort, and combining resources with another business can help you do things you could never accomplish on your own.It’s typically best to target companies in your local area, even if your clientele isn’t local. Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses.Some joint venture examples include:A PPC agency could partner with a CRO agency to refer clients to each other.A coffee shop could offer free coffee vouchers to a plumbing company’s customers.A marketing company could partner with an accounting firm to recommend each other’s services during new client onboarding.A beauty therapist could offer free manicures for a hair stylist’s clients.There is really no limit to what’s possible. Simply identify crossover in your audience and a non-competitor’s audience and then find a way to tap into that crossover in a mutually beneficial way.Sound interesting? Good! Check these additional links outWhy Small Businesses Should Partner Up With Other Brands by Web Smith5 Tips To Partnering Alongside A Business For The First Time by Deborah Sweeney11. Speak At EventsIn terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche.While invitations to speak at larger events are often extended as a result of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.Or you can simply use it as another marketing channel, by speaking at some of these types of events:Local clubs – think Rotary, Lion’s, Chamber of Commerce.Business networking groups.Specific interest clubs (photography, hiking, sewing, etc.)Browse local events on Eventbrite and We are what we do | Meetup.Schools.Churches.Check events in your local newspaper and magazines.Big companies and their employees.Be prepared, and treat every event like a big deal.And finally, the last couple of additional reading linksHow To Start Speaking At Events by Chris BroganWhy I Get Invited to Speak at Events (And How You Can Too) by Rohit BhargavaAt the end of the day, what’s good for the goose isn’t always good for the gander — you’ll need to do a proper business audit (based on your customer demographics) to determine whether any of these suggestions will be a fit for your business, but my guess is yes.Your answers from your evaluation should lead you to at least 4 of the strategies mentioned in this answer.Good luck!
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What are the best business to business marketing strategies?
This is focus. And focus is almost always the difference between a business that grows profitably and one that never seems to gain any momentum. You can continue to hope that “next time that email is going to work better,” or you can develop a clear focus and a realistic strategy.Who is Your Target Customer?The first decision in any marketing strategy is to define your target customer. “Who do you serve?” always needs to be answered clearly before you can execute any tactic effectively. This means you have to say “no” to other potential customers who might buy from you but who are clearly bad fits for your narrow focus. This takes time to develop the discipline, but you can’t do effective marketing without it.Focusing on a well-defined target may make you uncomfortable at first, but stay the course and follow through. An accountant friend of mine changed his business from “doing taxes for anyone in Phoenix” to “a CPA who does taxes and investments only for physicians” – his best customers who have special needs. He made this change over a period of two years and tripled his business, narrowed his service offerings and strengthened his pitch.If you are spending time and money on marketing but your efforts are not driving enough sales, the problem is almost always that you haven’t narrowed your target market definition enough to be effective. The narrower you define your market so you can focus on those that you can best serve and those that can best service you, the more effective your entire business will be.What is Your Category?Your category is simply the short description of what business you are in. What few words would someone say to describe your business? Starbucks is “high-quality coffee” Chipotle is “fresh Mexican burritos.” My friend’s tax business is simply “tax accounting for physicians in Phoenix.”Most business owners can’t resist over-complicating their company descriptions. This leaves people unsure of what you actually do, which weakens your marketing effectiveness. Here’s a simple rule: If someone can’t clearly remember your category description a month after you meet them, they were never clear about what you do in the first place.Clearly defining your category helps amplify your marketing and sales efforts. Think of what it would take to be the best – the leader – in your category. You’re not the leader? Then narrow your category definition (or your target market focus) until you are the leader. A focused laser can melt steel at a distance, but the same light undirected has no effect. Be laser-like in your focus.What is Your Unique Benefit?Your unique benefit should highlight the one (or two) main things your product or service actually delivers (benefits) that your target customer really wants, not a long list of all the things your product does (features).At Infusionsoft, we know our customers don’t just want our software: They want to grow sales and save time. We don’t describe everything our software does or the hundreds of benefits, we keep our focus on those three key benefits in everything we do. And the simpler we describe it, the better our marketing works.Who is Your Competition?When someone is looking to buy a solution to a problem, they will quickly make sense of the alternatives to compare against – your competition. However, most entrepreneurs haven’t specifically defined who their real competition is and don’t focus their messages to create clear differentiation for their buyers. This frustrates the buying decision process and makes your marketing efforts weaker.You need to be clear in your own mind about what your biggest competition is. If you are a tax accountant, is your competition really the other tax accountants in town? Other CPAs or financial planners? DIY tax software? Doing taxes manually? National tax accounting chains? Each competitor type would create different comparisons, so you need to narrow it down to one or two main competitor types.Why Are You Different and Better for Your Target Customer?Once you have defined your competition, make a list of all the things you do differently and better. Then rank each of them by how important these factors are to your target customer. Pick the top one or two and put them on your homepage and include them in your elevator pitch.Don’t overcomplicate this. People just want to know one or two things to move their decision along. Is it cheaper? Do you have faster delivery? Best personalized service? Are you the only accountant who exclusively serves physicians in Phoenix?What Does Your Marketing Strategy Statement Look Like?When you put the five key decisions of marketing strategy in a sentence form, it looks like this fill-in-the-blank statement:Your company name is the leading category for target customers that provides unique benefit. Unlike competitors, your company does unique differentiator.Our growth rate doubled when we focused and committed to this clear and simple marketing strategy.Try it for yourself: Fill in the blanks to create the marketing strategy statement for your own business. Get some perspective from employees, friends and best customers. List all the possibilities and then make some decisions. Say it out loud a few times. You should feel clarity and power coming through. It will also show you a few things you could stop doing in your business that would create more focus.Can you see why it makes no sense to Tweet, to send a broadcast email or build a new website if you are not clear about your marketing strategy that has laser-like focus? Doing these tactics without a road map – your marketing strategy – will not deliver the right customers and will give you fewer sales than if you had invested the time to implement a focused marketing strategy.Here’s the real secret that successful companies practice with extreme discipline: Creating a clear marketing strategy is not what companies do after they get big, it’s what small companies do to grow and get bigger in the first place.
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