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You see this picture?Yes it's me!It’s past 1 AM and I'm tired as hell. Yet here I am, writing my heart out, providing you with shit ton of value for FREE!Why?Because I have acknowledged that content is king, and distribution is queen.The moment you realize that your audience is your number 1 priority...The moment you realize that you ought to pursue value rather than success...Then will you open up a whole new world of possibilities.Let me tell you what I mean by that.Sure you can do SEO, paid advertising, or carry out any other kind of the "standard" marketing strategies, but first and for...

There is no one best way and no magic trick to drive more traffic to your blog. But there are a couple of things you can do to improve your SEO, marketing, and social media efforts. It’s a combination of strategies, that will generate more from organic search, drive more people to your site, and help you to grow a loyal blog community.And, you will need passion, patience, and persistence to make your blog successful. But this will pay off in the long run.Here are 7 tips & tools to drive more traffic to your blogKnow your audience and create exceptional contentThe better you know your target audience, the better you can create content that matches their interests. Look out for topics that get much engagement in social media. Audit your social media followers, comments, but also social communities and discussions on your topics. Look for frequent questions and challenges that come up and look for gaps in coverage. Is there anything you can add to your posts, that will make your post stand out. Create help content, tips, and guidelines that your target audience will remember as a useful resource of information.Tool Tip: Try out the WordPress plugin Easy Blog Ideas to help you find top performing content to help you never to run out of topics and ideas.Include keywords in your contentKeywords are key elements of optimizing your pages and posts for the search engines as well as for your audience. Do a thorough keyword research. Try to discover, how your audience refers to the topic you are covering, what search terms or hashtags they are using. Use these keywords to search for topics you can write about and include these keywords in your meta tags and descriptions as well as in your copy, headlines, lead texts, links and image descriptions. Tool Tips: Use keyword tools like Google Keyword Planer or Long Tail Keywordsfor your keyword research.Yoast SEO plugin for WordPress to help you with basic SEO and check your posts for focus keywords, meta tags, and descriptions, and Flesh index for readability.Optimize your content for readability Search engines preferably rank sites that are fast, responsive and user-friendly. Make sure your blog posts are easy to read. Use short paragraphs with headings and subheadings, bullet points and lists to make your posts easy to skim and scan. Tool Tips: Try Grammarly for proofreading, and the Hemingway Editor for readability, grammar and style.Use Visuals: create images, infographics, and videos for your contentVisual content is more likely to get shares, likes, and comments than text messages. And, visual content can drive additional traffic from images search in search engines and social media.Illustrate your marketing contents and social media posts with photos, infographics, and videos. You don't need to be a professional designer to create professional looking visuals.Tool Tip: Use tools like Canva to create unique graphics, infographics, motion graphics and share pics or Moovly to create animated videos easily.Display social media follow icons and share buttons on your site, your posts and your visualsIn order to turn your blog readers into social media followers, make sure you place social media follow ikons in visible places on your website. Also, place social media share buttons on the top and bottom of your posts and also on your visuals. This will encourage your blog visitors to follow your social media channels and to share your posts.Tool Tip: Try the Super Socializer - WordPress Social Share, Social Login and Social Comments Plugin to place share and follow buttons on your site.Email- and Newsletter Marketing In order to turn your website visitors into loyal blog readers and subscribers, grab their email address to hook them to your blog. By offering a blog subscription, all subscribers will be automatically informed whenever you publish a new post. With a newsletter, you can send news to your subscribers, whenever you have important news or stories to tell. Email subscriptions will encourage your readers to come back to your blog.Tool Tips: Try the Email Subscribers and Newsletters plugin for list building and email marketing to turn your website visitors into blog and newsletter subscribers. And try the Icegram plugin to create popups, a welcome bar and other opt-in forms for lead generation.Promote your posts and contents on social mediaHowever great your content is, you need to promote your blog consistently. Social media help your content to build authority, incoming links and signNow. The better the engagement you receive for your content on social media the more this will help your ranking and visibility. Sharing your content on social media helps you drive more traffic to your site. There are multiple social sites to share your content as well as your visuals. Share your content on Twitter, Facebook, but also think of Google+, Reddit, Instagram, Pinterest, and Flickr, and also on LinkedIn, if your content is business-related. Also share your content to relevant Facebook, Google+ and LinkedIn Groups or Reddit Subreddits. Share your content on Social Bookmark communities such as Diigo, Delicious or Digg.Re-publish your content on Medium, Tumblr, Bloglovin’, Quora, and LinkedIn Pulse.Share and cross-promote your content at different times and days across social networks and customize your comments with personal comments, hashtags or handles for each channel. Use social media automation for scheduling and consistency.Tool Tip: The WordPress plugin Blog2Social helps you to schedule and share, auto-post and cross-promote your blog posts directly from your WordPress dashboard, with individually tailored social media posts and at the best times to post on each network.Learn more about how to optimize your posts and promote your blog for more traffic and engagement: Get a free guide and checklistUltimate Guide: How to Write, Optimize and Promote Your Blog [+Checklist]Free Complete Guide for Social Media SharingMore tips and tools for your blog:15 Basic Plugins to Kickstart Your Blog and Boost Your Productivity10 Tips & Tools to Promote your Blog Post after Publishing [Checklist]25 Best Wordpress Marketing Plugins You Must Have in 2018

Off-page SEO relates to efforts that are carried outside your site and aim at improving your website popularity as well as rankings within SERPs. These activities contrast with on-page SEO that includes actions undertaken on your page like creating proper titles, internal linking or meta tags.Going back to off-page SEO optimisation, it mainly enhances the reliability and authority of your site. And it can be polished by:Writing a quality blog. Posting regularly makes search engines update your site entries and improve your rankings simultaneously. Plus, it’s a great way to promote your business and gain fans. If you provide great content, interesting films and engage your readers sufficiently, you may get a nice bunch of followers who will come back to your site building your position.Guest-posting. Find sites that are loved by people and write articles that could benefit both the host’s site and your own pages. The more popular and respected site you choose, the bigger traffic you get.Forum marketing. Joining forums related to your trade and engaging into communities won’t boost your sales immediately, however, it will surely help to build your reputation. You may also include links to your site (if they match the topic of a thread) and boost your traffic.Submitting your posts to famous bookmarking sites. Search engines love such websites as they are updated very often. And again, tag your links to gain additional traffic.Posting links on various social networks. Nowadays, social media profiles are the essential part of marketing efforts and they can have a great influence on your ranks. Besides, social media let you build your brand reputation and gain contacts which, in this business, are sometimes more valuable than gold.Link baiting. It happens when different sites refer readers to your pages because you provide content they need. It’s a comfortable situation as you get visibility without batting an eyelid. However, link baiting won’t happen right away you launch your site. You need to provide useful and rich content first to be perceived as a pro.

Well.. This is one of the important and interesting questions of SEO!Opt for right keyword:Choose keywords based on high search volume and low difficultyCreating high-quality content andOptimizing on-page and off-page elementsThere are 2 types of keywords in SEO, they are,Short tail keywords:These keywords are not specificThey consist of less than 3 wordsThey have high search volume and high competitionSince these keywords are broad match, they don’t convert very wellAn example of a short tail keyword is pizza recipesLong tail keywords:These keywords are very specificThey consist of more than 3 wordsThey have relatively low less search volume and competitionThis will bring in quality traffic leading to higher conversion rateAn example of a long tail keyword is homemade pizza dough recipesHigh search volume & low difficulty:Search volume - It indicates the potential traffic you can obtainDifficulty - It determines the competition to rankHigh search volume-Search volume is the average monthly searches made for a particular word or phraseTargeting keywords of high search volume will help to bring more traffic to your websiteSearch volume may also have seasonality factor for seasonal and trending keywordsFor example, phrases like funny halloween costumes will have more search volume in October (as halloween day is on 31st October)Low difficulty:It is one of the important keyword metrics when doing keyword researchHigher the competition, harder it is to rank #1 on Google SERPHigh search volume and low competition keyword is the ideal combination to preferThe difficulty of a keyword ranges from 0 to 100Choose your content based on commercial intent and high relevancy:Relevancy:Keyword relevancy drives quality traffic to your websiteIt refers to the concept of how relevant your keywords are to each page of our siteAlways prefer keywords relevant to your content (even though it doesn’t have a high search volume)Example: Suppose you have a beginner content on SEO, prefer to use relevant keywords (like SEO tutorial or what is SEO), instead of focusing on irrelevant keywords with high search volume (like what is digital marketing)Commercial intent:These keywords are more specific and often result in high conversion rateFor example, commercial intent keywords like “buy iPhone” has low search volume, but it shows that the person is ready to make a purchaseSome of the commercial intent keywords are below:Optimize your on-page elements:Title tag:Title tag is the most important factor of on-pageIt is a header title element displayed on SERPsSearch engines like Google display the first 50–60 characters of a title tagThese tags summarize the website’s contentTitle tag influences click-through ratesMeta description:Meta description is a brief description (of up to 155 characters) that summarizes the content of a web pageThey are displayed on the search engine page resultsURL:URL: Uniform Resource LocatorUse SEO-friendly URLs, as they help to understand what the webpage is aboutPoor URL structure is a big issue in SEO which may result in low rankingAvoid poor URL structures like:URLs: https://www.Easyway.com/courses/digital-marketing/Bangalore?gclid=EAIaIQobChOff-page elements:Website architecture:A good site architecture not only makes content easier to find but also helps to gain trafficSome of the important features of a good site architecture are:Build a URL structure that follows your site’s navigation hierarchyCode your site navigation in CSS or HTML programming languageBuild a comprehensive structure of internal linkingCreate breadcrumb navigation which will improve a site’s internal linking structureSitemaps:Sitemaps are a hierarchy list of a websiteIt is designed to help both users and search engines to understand the structure of a websiteThere are 2 types of sitemaps:HTML sitemaps: Designed for humansXML sitemaps: Designed for crawlersSecure websites:Websites using HTTPS server have a higher chance of boost in rankingsGoogle calls HTTPS as a ranking signalPage speed:Page speed can also be known as “page load time”It refers to the time taken to load the content of a web pageSlow page speed may result in high bounce rate and low average time spent on the web pageCreate a high quality content:High-quality content is the most important factor that helps your website to rank on GooglePerform research on your chosen keywordCreate a content that fulfills users' requirementsMake your content readableKeep your content flow organizedAdd resources from well-known sites to your postOpt for white hat techniquesPrefer different forms of content:Feature infographics in your postInclude videos and images in your postReview your contentSteps to create a high-quality contentBegin with a comprehensive introductionContent should be relevant to the chosen keywordCreate a click-worthy titleInclude LSI keywords in your contentHeading and sub-headings should consist of keywords and variantsShorten your sentences and paragraphsBuild a comprehensive internal linking structure of webpagesAdd suitable images (with descriptive alt text)Incorporate callout boxesUpdate your content regularlyHope this helps!Incase you wanna learn more, I suggest you watch the below video:Suppose you want to learn more about SEO and get expertise in it, check out our Simplilearn’s Digital Marketing Specialist Masters Program

Let’s forget the complex definitions and explanations. Let me straightly dive into few points to make you clear.First, what are backlinks? (If you know it, please skip this section)Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks :-)Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines.Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t.Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines.Traffic from external backlinks are counted as referral traffic in Google analytics.How backlinks are used to be? (Let’s go to the past)Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results.Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks.In the past, backlink metric was basically manipulative and anyone can rank first in search engine results. And count of backlinks played a greater role.What are backlinks now? (Moving to the present)In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page.Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past.Backlink quality is considered as the most important metric now than the count of backlinks.Here are some best practices of backlinks in this era.Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so onThousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text densityGetting 1000 backlinks is proven to be less worthy than 10 high authority backlinksHope i did help you in some way. If yes, do upvote :-)