Add Electronic signature Presentation iPad
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FAQs
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What are the best features of Microsoft Office 365?
Here’s a breakdown of some awesome Features Office 3651. Work Smarter, EverywhereAfter buying Office 365, you also gain access to its accompanying mobile apps and browser apps. This allows you to access their cloud service from any up to date web browser on your desktop or mobile device. Even better yet, you don’t have to install Office software on your computer to do this.The mobile app allows you to access all of your Office 365 subscriptions and Office products right from your smartphone or tablet; this includes Word, Excel, Powerpoint, Onenote, and more. Cut the cord and stop working on your PC only — download the Microsoft Office 365 mobile app to stay productive, even while on the go.2. Enjoy 50 GB of StorageEach Office 365 user receives a whopping 50 GB of storage with Exchange Online; this can be used to save emails, calendar events, task lists, meeting notes, contact information, and email attachments.You can save some more space in your mailbox by utilizing the OneDrive cloud storage feature to share attachments.Your OneDrive storage is also synced to your device, enabling you to work offline on files. As soon as you reconnect to the web, the newest versions of your documents will be automatically uploaded to your cloud storage. The new versions of your documents will also be sent to any other connected device, including your phone or tablet — nifty!3. Edit Documents with Real-Time Co-AuthoringCollaborate online and see changes your team makes to shared documents within your Office apps as they happen with the real-time co-authoring feature in Word. Save your file to OneDrive cloud storage or SharePoint so your team can access the document and make any necessary edits or updates. You can also share it directly from Word by utilizing a handily integrated sidebar. As the publisher and access-giver, you can edit accessibility settings at any time.With the improved version control that was rolled out with Office 2016 co-authoring, you can see which changes to the document were made by which contributor and when the update was made. You can also easily revert back to a previous version of the file whenever you need to.4. Connect with Co-WorkersYou may not have known this, but Office apps include a Skype in-app integration. You can use this feature to instant message your teammates, share your screen during meetings and have audio or visual conversations — without even exiting the Office apps you’re working in. You can continue Skype conversations even after you close your office apps via your desktop or mobile version of Skype. The best part? Your team will receive unlimited Skype minutes.Source: Microsoft5. Send Links, Not FilesIt’s time to move away from email attachments. It’s never been easier to share documents for co-authoring!Simply upload your file to Office 365’s cloud storage. Then, write your email via Outlook or the Outlook web app. Rather than attaching your document to the email, you can insert a link to the file on your cloud. Outlook will automatically allow email recipients to edit the document you wish to share. You can always change permissions on any document at your convenience.6. Convert OneNote Items into Outlook Calendar EventsEasily configure OneNote items to tasks within your Outlook calendar. You can also assign tasks to colleagues, complete with follow-up reminders and concise due dates. You can also transfer meeting notes taken in OneNote via email to your teammates, and add important details (date, location, and attendees) to their respective meeting.7. Use Your Mouse as a Laser Pointer during PowerPoint PresentationsWith only a simple keyboard shortcut (Ctrl + P), your mouse can be used as a laser pointer during your PowerPoint presentations. You can also use the “presenter mode” commands while using this feature.The laser pointer tool has been a nifty trick within older versions of the office apps for years; however, it was only recently integrated for touch-screen devices. All you have to do is hold down on your device’s screen, and the laser pointer will appear.8. Create a Power Map Using ExcelTurn data into a 3-D interactive map with Power Map, one of the many Power BI-enhanced data visualization features that Excel has to offer. It comes with three different filters: List, Range, or Advanced. The Power Map will help you not only convey your data more effectively, but also support your claims by creating a tangible story from the numbers.
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What are the best property management systems?
There is no one property management system that is ideal for every use case. It depends on who you are and what you are looking for in the system.For residential property managers:If you are a professional property manager and have full service clients, then I have found the best softwares are Yardi and Appfolio. Yardi is a bit more of a “legacy” system — robust but not as fresh as Appfolio, promoting a great UI/UX (user interface and user experience). If you are a property manager and do not use software, then IMO - you are failing at your business. Software will reduce your overhead costs and help mitigate risks of forgetting lease renewals, late fees, etc.. The cost and time related to the setup can be gruesome, but it is well worth it in the end. You’ll be able to take on more clients and provide them with a much better experience.For residential property owners:The majority of owners across the US (80%) self manage their properties. Most of them do not use software, because it is a relatively new concept for them. From a systems perspective, it will depend on what you are looking to accomplish with your real estate goals.Here is an article that all owners should read to understand what kind of management system they want (passive or involved) and what type of solutions cater to their needs.
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How do I go about increasing an email marketing list from scratch?
Most businesses wish to increase the size and quality of their email list.You surely are part of this group and so are we.We have therefore decided to carry out research on the best ways to increase the size of an email list.Here is our compilation of the 30 best tricks.PS You probably already know, but do not forget to always ask for permission when you collect email addresses.Tricks to increase the size of your email list:Via your websiteVia your present email contactsOn social mediaWith the help of partners and advertisementOffline and physical storesOn your e-commerce web-siteYour website: The pillar of your email acquisition strategy1. Use a static subscription formThis tip is often used on blogs and at the footer of several web sites. It is a classic way to collect email addresses.A way to improve it is to present the form as the visitor scrolls down your page. In this way, the visitor always sees the subscription section. Two choices: read the content or subscribe! If he likes the content, he can easily subscribe.Kissmetrics seems to have understood the value of highlighting the subscription forms on their article pages and at the footer of all pages.2. Offer free downloadable content in exchange for an email addressNothing better than win-win proposition to acquire new emails.For many companies, quality content is a very valuable currency. In offering premium content in exchange for an email address, a quality list will be generated.For example, Kissmetrics acquires multiple email addresses thanks to their eBook named How to Create an A/B Testing Program That Gets Results which is offered for free.3. Capture email addresses on your home pageYour home page receives the majority of your visitors. This is the face of your business.Do not hesitate to use it by putting in place a subscription offer to a newsletter or a content download on the page. More traffic usually increases the chances of subscriptions.Here is how Cyberimpact does it.4. Organize a webinarWebinars are an excellent way to grow your email list and may even help to convert people who don’t know you.The reason for which they increase your list quickly is because the participants must register for the webinars with their email addresses.The webinars are perceived as having an excellent value, because they are quickly consumed and are usually very educational.If you decide to make webinars, do not forget to promote them. A webinar that is unknown to people, even if it is a good one, does not help much in acquiring emails.Pro tip: Save your webinar and use it later as a subscription offer to your contact list on social media or in your Digital ads.BDC offers several webinars in the section entrepreneur’s tool box which allows them to get the entrepreneur’s email address.Try it, you’ll see!5. Create a useful toolBe useful. Create a tool or an application for your industry.In exchange for its free use, require the email address of the user.Hubspot has had a phenomenal success with its tool Website Grader and it enabled the company to acquire thousands of email addresses.Same scenario for Vircom, a company in Montreal, which has decided to create a tool, Email Security Grader, which checks if your mail server is secure.All is left for you is to find a good tool idea and to create it!6. Use exit pop-upsIf someone has decided to leave your page, there is nothing you can do to bring him back…Not true!By using an exit pop-up it will permit you to get a last chance to convert your visitor into a subscriber.You can offer free contents or other things that might encourage a visitor to give you his email address.If you succeed, it means that you have won a new subscriber who would probably have left your site without ever returning.Social Media Examiner decided to offer their 2016 Social Media Marketing Industry Report7. Set up a gateway or a “welcome mat”A gateway commonly called a “welcome mat” is a trick that allows you to display a call to action in full-size as soon as the visitor gets on your site.You can therefore put forward your content offers or your subscription offers on the newsletter in a way that is clear and obvious.Here is an example of how Wishpond uses it on their website.The “welcome mat” is free tool from SumoMe8. Use pop-upsBe it pop-ups activated by scrolling a page, by the time spent on a page or other criteria, pop-ups are true values when it comes to acquiring new email addresses.iProspect used this strategy on their blog with great success.9. Include a subscription form at the footer of all your blog articlesThis trick is essential if you have a blog.Adding a subscription form or a download form at the footer of your articles will enable readers to easily subscribe especially if they enjoyed your article.A simple trick to put in place, but which works very wellHere is an example from Cyberimpact that demonstrates this technique.10. Hello Bar or smart barA “Hello Bar ” or “Smart Bar ”, depending on the tool used, allows you to display a subscription form at the top of your web site.This allows you to remind your visitors to subscribe to your list, to offer them free content or a newsletter in exchange for their email.It works very well since the form is always visible at the top of your web site and is not too intrusive.Use your existing emails to acquire new emails11. Use your email signatureWith how many people do you communicate by email each week?100? 200?All these people who receive your emails are people likely to be interested in being part of your email list. Facilitate the task by adding a link to a subscription page on your email signature.12. Encourage your current subscribers to recommend a friend.Give your subscribers the opportunity to send your newsletters or your content to their friends by submitting the email address of the latter in a form.When submitted, the content will be sent to their friends and at the same time, subscribe them to your list.Offer a reward for their referal and the effect will be more pronounced.The more your list will grow the more you will be referenced. A systematic growth without any efforts.Social Media13. Pin a tweet containing a call to actionOn Twitter, you have the possibility to pin a Tweet so that it remains static at the top of your page. This tweet will be the first to be seen once visitors go to your profile page.Pin a tweet to invite your supporters to join your email list.14. Facebook cover photoThe perfect location to promote the subscription to your email list!Replace the cover image you are using by a cover image containing a call to action and a link to your subscription page.The URL must be easy to write and retain, because your visitors will have to manually enter it on their browser since the link will not be clickable.15. “Subscribe” buttonFacebook allows you to add an action button on your company’s profile page.Use this opportunity to send your Facebook fans to the subscription page of your email list.It works for Neil Patel therefore could be an interesting option for your business.16. Publications encouraging registrationIt would be easy not to encourage our Facebook/Twitter fans to register to your list, thinking that those are already fans of our company.Instead of leaving them to admire your Facebook/Twitter page, you should encourage them to register in order to continue to promote your content and your brand on other platforms.You can promote downloadable contents using an email, a subscription… It is your choice.Pro tip: regularly publish your subscription offer on your Facebook /Twitter page. After all, not all your fans see all your publications. In publishing them often, you signNow more of them.17. Add a link to your subscription page on LinkedInUse the feature “Add Media” on the experience section of LinkedIn in order to add a link that leads to your subscription page or on your home page.Easy, fast and efficient.18. Use your contentYou remember the tip #3, #4 and #5? Use this same content but this time, promote it on your social platforms.Have you registered your webinar? Make it downloadable on your social platforms by publishing a link to a page that allows users to download your content in exchange for an email.You could do the same thing for an eBook or a free web tool.A content recycled = several new chances to get email addresses.19. Organize a contest on FacebookOrganizing a contest with a tool such as Woobox will allow you to quickly expand your scope.Offer a price which is relevant to your market and not a price which attracts everyone such as gift cards or an iPad. With the latter, you may attract people who are not qualified and this is not your goal.Contests are very popular on Facebook and are naturally very viral. By adding a field to capture emails in the contest participation form, you could acquire several new subscribers for your email list.Pro tip: Do not forget to ask for the consent when collecting email addresses via contests.asdfadsfadsfasdfsadfsdf20. Twitter lead generation cardsPromote subscription to your list by using Twitter Lead Generation Cards.These campaigns are designed to help you collect the email addresses of users who have expressed an interest for your offer, giving Twitter users the possibility to communicate you their email addresses in a way that is fast and secure.By configuring a lead generation card to be included in your tweet, you can easily get a greater number of subscribers on your list.Two clicks will suffice for a potential subscriber to share his coordinates with you.Plus, it is very simple to put in place.21. Facebook Lead AdsPromote the subscription to your email list by using Facebook Lead Ads.When someone clicks on your ad, a form opens and the information about his profile is automatically added to the fields of the form. Another click and the person is subscribed to your list.Quick and effective subscription in two clicks and without entry of data.Partnerships, exchanges and advertisements22. Publish your contentProduce quality content that you will be published on a newsletter or on other web sites that have a complementary market or customers similar to yours.Add in your signature and in the content of your article, a link which allows users to subscribe to your email list.Seems simple but it works!23. Exchange of listsFind a partner and share your lists. You promote the subscription offer or content of your partner to your list, your partner will do the same for you to his list.In this way you have instant access to a hearing relevant to your offerings.For this trick to work, you have to find a partner with customers similar to yours and who is not a competitor.The partner must do the sending to his list and not you doing the sending to his list. Respect the consent.24. Advertisement and bannersBuy or exchange advertisements on the web site or in the newsletter of a partner which has a complementary market or customers similar to yours.Offer your content and your subscriptions offers in the form of banners or in the form of content marketing in order to lead your partner’s visitors to your subscription page.25. Google AdWords and BingCreate an AdWords or Bing announcement which publicizes your content and which when clicked Redirects to a subscription page which contains a form to capture emails.If you choose your keywords well, this trick can be profitable in the medium term. However it can become quite expensive if you don’t manage your costs of acquisition.A very fast way to acquire email addresses.Off-line and physical stores26. Ask for the email addresses of your customersYou have physical locations?Establish a process by which you systematically ask for the email addresses of your customers. The simplest way is to do so is at the time of payment.BestBuy does this each time you make a transaction in their stores.Pro tip: To ensure that all email addresses that you will personally collect have indeed been made with the consent of the client, you could put in place a “double -opt-in” system. Following the collection of the email address, a subscription confirmation-mail is sent to the customer. The latter must click a link in the email in order to confirm his subscription to your list.27. Maximize your paper mills and your business cardsUse your paper mills and your business cards in order to generate new subscribers to your list. Add to them, a link that directs people to your Web site or a subscription page.Similar to the tip of the email signature, but it uses the good old paper!28. Give a conference at an event concerning your industry.In addition to the fact that you will be able to promote your business and your expertise, you could also encourage the people in the room to subscribe to your email list.In your presentation, add a link that leads to a subscription form which will be easy to remember. Also mention it during your presentation.This way people sitting in the audience will be able to subscribe easily.Email acqusition on ecommerce site29. Offer a discount in exchange for an email addressHere is how Electronic for less offers a discount on their web site in exchange for a subscription to their newsletterWho refuses 5% if you were going to buy anyways?Yes, they cut 5% of their margins on the first sale, but in exchange they get an email address with which they can continue the relationship.The key to success in e-commerce: communicate when it matters the most.On the long term, they will easily recover their 5% in additional sales.30. Add a field to capture email in your purchase processSimple, but very effective. You would be surprised at the number of business that dont have this in place.The more upstream you capture the email , the more you will have the chance to communicate with your customer if there is a glitch or a transaction abortion.In my opinion, if you operate a transactional site it is a mandatory tactic.Discount car and truck rentals understood it well.Email acquisition is definitely the key to a successful digital transformation.
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What is the main reason of the downfall of blackberry company?
Shortly after the release of the first iPhone, Verizon asked BlackBerry to create a touchscreen “iPhone killer.” But the result was a flop, so Verizon turned to Motorola and Google instead.In 2012, one-time co-CEO Jim Balsillie quit the board and cut all ties to BlackBerry in protest after his plan to shift focus to instant-messaging software, which had been opposed by founder Mike Lazaridis, was killed by current CEO Thorsten Heins.Mr. Lazaridis opposed the launch plan for the BlackBerry 10 phones and argued strongly in favour of emphasizing keyboard devices. But Mr. Heins and his executives did not take the advice and launched the touchscreen Z10, with disastrous resultsLate last year, Research In Motion Ltd. chief executive officer Thorsten Heins sat down with the board of directors at the company’s Waterloo, Ont., headquarters to review plans for the launch of a new phone designed to turn around the company’s fortunes.His weapon was the BlackBerry Z10, a slim device with the kind of glass touchscreen that had made Apple Inc. and Samsung Electronics Co. Ltd. the dominant names in the global smartphone market.But one of RIM’s directors was frustrated by what he saw, and spoke out, according to one person who was in the room. There is a cultural problem at RIM, he told the group, and the Z10 was a glaring manifestation of it.The speaker was none other than Michael Lazaridis, the genius behind the BlackBerry, the company’s co-founder and its former co-CEO. Minutes earlier, he said, he had spoken with Mr. Heins’s newest executive recruits, chief marketing officer Frank Boulben and chief operating officer Kristian Tear.Mr. Boulben and Mr. Tear had dismissively told Mr. Lazaridis that the market for keyboard-equipped mobile phones – RIM’s signature offering – was dead.In the board meeting, Mr. Lazaridis pointed to a BlackBerry with a keyboard. “I get this,” he said. “It’s clearly differentiated.” Then he pointed to a touchscreen phone. “I don’t get this.”To turn away from a product that had always done well with corporate customers, and focus on selling yet another all-touch smartphone in a market crowded with them, was a huge mistake, Mr. Lazaridis warned his fellow directors. Some of them agreed.The boardroom confrontation was a telling moment in the downfall of Research In Motion.Once the giant of the smartphone business, RIM, which was renamed BlackBerry Ltd. in the summer, is now on its knees. The company reported a $965-million (U.S.) fiscal second-quarter loss Friday, primarily because of a massive writedown of Z10 phones that sit, unsold and unwanted, about eight months after they first hit the market. The company is cutting 4,500 jobs, 40 per cent of its work force, in a desperate bid to bring costs in line with plummeting revenue.Investors, who have lived through the destruction of more than $75-billion of the company’s market value over the past five years, are still wondering how BlackBerry managed to blow its runaway lead and became a bit player in the smartphone market it invented.An investigation by The Globe and Mail, which included interviews with two dozen past and present company insiders, exposes a series of deep rifts at the executive and boardroom levels.Those divisions hurt the company’s ability to develop products just as it faced its greatest challenge from more nimble and creative rivals – and contributed to the downfall of Canada’s biggest technology company.Once a fast-moving innovator that kept two steps ahead of the competition, RIM grew into a stumbling corporation, blinded by its own success and unable to replicate it. Several years ago, it owned the smartphone world: Even U.S. President Barack Obama was a BlackBerry addict. But after new rivals redefined the market, RIM responded with a string of devices that were late to market, missed the mark with consumers, and opened dangerous fault lines across the organization.Months before their boardroom showdown, Mr. Heins and Mr. Lazaridis found themselves in another strategic standoff in which they were pitted against Jim Balsillie, Mr. Lazaridis’s long-time business partner and co-CEO.Inside RIM, the brash Mr. Balsillie had championed a bold strategy to re-establish the company’s place at the forefront of mobile communications. The plan was to push wireless carriers to adopt RIM’s popular BlackBerry Messenger (BBM) instant messaging service as a replacement for their short text messaging system (SMS) applications – no matter what kind of phone their customers used.It was a novel plan. If RIM could get BBM onto hundreds of millions of non-BlackBerry phones, and charge fees for it, the company would have an enormous new source of profit, Mr. Balsillie believed. “It was a really big idea,” said an employee who was involved in the project.But the plan ran into stiff opposition at senior levels. Not long after Mr. Heins took over as RIM’s CEO in January, 2012, he killed it, with Mr. Lazaridis’s support.That was it for Mr. Balsillie. Weeks later, he resigned from the board and cut his ties to the company.“My reason for leaving the RIM board in March, 2012, was due to the company’s decision to cancel the BBM cross-platform strategy,” Mr. Balsillie said in a brief statement to The Globe and Mail, his first public comments on his departure. He declined a request for an interview.Mr. Lazaridis, who declined to speak about board matters, resigned as a director this past March after delaying his retirement by a year at the board's request.Now, BlackBerry’s future is in doubt. This week, Fairfax Financial Holdings Ltd., a Toronto-based investment company, announced a plan to lead a $4.7-billion takeover of the company. The offer is conditional, and requires a group of so-far uncommitted institutional investors to back Fairfax and provide financing.The company’s near-collapse is a painful situation for Mr. Lazaridis, a gifted engineer who co-founded RIM in a tiny Waterloo office above a bagel shop in 1984.“It’s really hurting me,” he said in an interview. “I can’t imagine what the employees must be thinking. Everyone is talking about the most likely scenario being that it will be broken up and sold off for parts. What will happen to the Waterloo region, or Canada? What company will take its place?”Competition risingMike Lazaridis was at home on his treadmill and watching television when he first saw the Apple iPhone in early 2007. There were a few things he didn’t understand about the product. So, that summer, he pried one open to look inside and was shocked. It was like Apple had stuffed a Mac computer into a cellphone, he thought.To Mr. Lazaridis, a life-long tinkerer who had built an oscilloscope and computer while in high school, the iPhone was a device that broke all the rules. The operating system alone took up 700 megabytes of memory, and the device used two processors. The entire BlackBerry ran on one processor and used 32 MB. Unlike the BlackBerry, the iPhone had a fully Internet-capable browser. That meant it would strain the networks of wireless companies like AT&T Inc., something those carriers hadn’t previously allowed. RIM by contrast used a rudimentary browser that limited data usage.“I said, ‘How did they get AT&T to allow [that]?’ Mr. Lazaridis recalled in the interview at his Waterloo office. “ ‘It’s going to collapse the network.’ And in fact, some time later it did.”Publicly, Mr. Lazaridis and Mr. Balsillie belittled the iPhone and its shortcomings, including its short battery life, weaker security and initial lack of e-mail. That earned them a reputation for being cocky and, eventually, out of touch. “That’s marketing,” Mr. Lazaridis explained. “You position your strengths against their weaknesses.”Internally, he had a very different message. “If that thing catches on, we’re competing with a Mac, not a Nokia,” he recalled telling his staff.RIM soon earned a chance to show up its new rival. RIM’s early smartphones had been a hit for Verizon Wireless, one of the biggest U.S. wireless players. Frozen out of the iPhone – Apple had signed an exclusive deal with AT&T – Verizon executives approached RIM in June, 2007, and asked if it could develop “an iPhone killer.” The product would need to have a touchscreen with no physical keyboard. Verizon would back the U.S. launch with a massive marketing campaign.RIM executives jumped at the chance. At one management meeting, Mr. Balsillie called it RIM’s most important strategic opportunity since the launch of its two-way e-mail pager.The product was the BlackBerry Storm. It was the most complex and ambitious project the company had ever done, but “the technology was cobbled together quickly and wasn’t quite ready,” said one former senior company insider who was involved in the project.The product was months late, hitting the market just before U.S. Thanksgiving in 2008. Many customers hated it. The touchscreen, RIM’s first, was awkward to manipulate. The product ran on a single processor and was slow and buggy. Mr. Balsillie put on a brave face, declaring the launch to be “an overwhelming success,” but sales lagged the iPhone and customer returns were high.The Storm campaign didn’t seem so disastrous at the time: RIM was in the midst of a torrid global expansion. In August, 2009, Fortune crowned it the world’s fastest-growing company. A year after the Storm launch, market research firm comScore reported that four of the top five smartphones U.S. customers intended to buy in the next three months were BlackBerrys.But the Storm had failed to give Verizon Wireless the Apple-killer it coveted, and RIM soon abandoned the product. So the carrier turned to Google Inc. and its new operating system, Android, and built a massive marketing campaign around Motorola’s Droid phone in 2009 – at the expense of marketing dollars to support BlackBerry products. Verizon’s “iDon’t” campaign highlighted all the shortcomings of the iPhone that Android addressed with its consumer-friendly user interface.Rather than hurt Apple, the Droid and other Android-powered phones began to steal share first from Palm and Microsoft, and then RIM. By December, 2010, Android’s market share in the U.S. had grown to 23.5 per cent from 5.2 per cent a year earlier, as RIM’s dropped by 10 points, to 31.6 per cent, according to comScore. By late 2011, Android commanded 47.3 per cent of the U.S. market, while RIM had just 16 per cent.A shift by smartphone usersThis post-iPhone period was an era of strategic confusion for RIM. The overall state of the industry “was a bit schizophrenic,” said Patrick Spence, RIM’s former executive vice-president of global sales, who left in 2012. “There was a time when the [wireless] carriers tried to keep data usage predictable. Then it shifted to a period of trying to drive much more usage in different packages, when the iPhone became compelling.”If there were new rules of the game, RIM would require new tools. The summer after the Storm launched, Mr. Lazaridis bought Torch Mobile, a software development firm that created Internet browsers for mobile phones.But the process of moving, or “porting,” the Torch browser onto RIM’s highly-customized system proved complex and time-consuming. RIM’s technology was based on Java computer code and an operating system built in the 1990s, while the Apple and Android systems used newer software platforms and standards that made it easier to build friendlier user interfaces. “This really meant we were not positioned for the future,” Mr. Lazaridis said. In order to survive, RIM would have to change its DNA.RIM executives figured they had time to reinvent the company. For years they had successfully fended off a host of challengers. Apple’s aggressive negotiating tactics had alienated many carriers, and the iPhone didn’t seem like a threat to RIM’s most loyal base of customers – businesses and governments. They would sustain RIM while it fixed its technology issues.But smartphone users were rapidly shifting their focus to software applications, rather than choosing devices based solely on hardware. RIM found it difficult to make the transition, said Neeraj Monga, director of research with Veritas Investment Research Corp. The company’s engineering culture had served it well when it delivered efficient, low-power devices to enterprise customers. But features that suited corporate chief information officers weren’t what appealed to the general public.“The problem wasn’t that we stopped listening to customers,” said one former RIM insider. “We believed we knew better what customers needed long term than they did. Consumers would say, ‘I want a faster browser.’ We might say, ‘You might think you want a faster browser, but you don’t want to pay overage on your bill.’ ‘Well, I want a super big very responsive touchscreen.’ ‘Well, you might think you want that, but you don’t want your phone to die at 2 p.m.’ “We would say, ‘We know better, and they’ll eventually figure it out.’ ”Trying to satisfy its two sets of customers – consumers and corporate users – could leave the company satisfying neither. When RIM executives showed off plans to add camera, game and music applications to its products to several hundred Fortune 500 chief information officers at a company event in Orlando in 2010, they weren’t prepared for the backlash that followed. Large corporate customers didn’t want personal applications on corporate phones, said a former RIM executive who attended the session.Meanwhile, it turned out consumers didn’t care so much about battery life or security features. They wanted apps. Apple’s iOs and Google’s Android systems were relatively easy for outside software developers to use, compared to BlackBerry’s technically complicated Java-based system.Blackberry’s apps looked “uglier” than those programmed in more modern languages, and the simulator used to test the apps often didn’t recreate the actual experience, said Trevor Nimegeers, a Calgary-based entrepreneur whose software company, Wmode, has developed apps for BlackBerry. Further, RIM exerted tight control over developers before it would sign off on their apps for use on BlackBerrys, stifling creativity. “Developers wanted to be embraced, not controlled,” Mr. Nimegeers said. As a result, hot apps such as Instagram and Tumblr bypassed BlackBerry.A split companyOne key to RIM’s early success was its corporate structure. It is unusual for a company to have two CEOs – Mr. Lazaridis focused on engineering, product management and supply chain, while Mr. Balsillie looked after sales, finance and other corporate functions – but for a long time, it worked. Mr. Lazaridis’s side of the shop made the phones, and Mr. Balsillie’s sold them. The two men were collegial and collaborative.Below the top executives, however, the two sides of the company didn’t always get along. And as the company grew into a leviathan with $20-billion in annual sales, the structure sometimes made it difficult to get definitive decisions or establish clear accountability. That contributed to a chronic problem for RIM: speed. “They were always slow to market, and there were always delays in launching,” said James Moorman, an analyst with S&P Capital IQ Equity Research. “It was compounded by miscalculating the speed at which the consumer market changed.”Sometimes, feedback from customers that might inspire changes would die at middle management, because senior executives didn’t want to bring it to Mr. Lazaridis, a former insider said.The split company also lost a major unifying force when chief operating officer Larry Conlee retired in 2009. Mr. Conlee was a whip-cracker who held executives to account for decisions and deadlines, establishing a project management office. Many insiders agreed that after he left, a slack attitude toward hitting targets began to permeate the company. “There was a gap” after Mr. Conlee’s departure, Adam Belsher, a former RIM vice-president, told The Globe last year. “There was no real operational executive on the product side that would really get teams to hit deadlines.”After relying on its own technology for so long, Mr. Lazaridis decided the company’s next advance would come from outside. In April, 2010, RIM announced a deal to acquire Ottawa-based QNX Software, a cutting-edge software maker that would provide the building blocks for the BlackBerry 10 operating system – the new platform Mr. Lazaridis knew the company needed.QNX was a specialist in industrial controls that used up-to-date software tools to run applications ranging from 911 call centres to wireless broadband services in vehicles. Its technology was the perfect core for smartphones and tablets, RIM’s leaders felt.Mr. Lazaridis decided to take a page from the business strategy book The Innovator’s Dilemma by Clayton Christensen. The book outlines how established organizations that succeeded against challengers often did so by allowing small, cloistered teams to develop their own disruptive products, free from the influence of the rest of the organization.Mr. Lazaridis decided he would isolate the QNX team and get them to focus solely on the new operating system, while leaving existing programmers to work on products for its existing platform, BlackBerry 7. Eventually he hoped QNX, led by its CEO Dan Dodge, would retrain his entire organization.But first, RIM had to answer a key question: If it wanted to remake the BlackBerry on the QNX system, what was the best way to do that? Should it move over some of its old Java-based applications, or rewrite them all from scratch? If the company abandoned Java altogether, what would it mean for third-party developers who used it?These were not easy decisions. Discussions among the senior leaders in Mr. Lazaridis’ organization dragged on for a year – far too long, according to several insiders.Eventually, the decision was made: BlackBerry 10 would be built from scratch. The problem with that approach was that a new team was being entrusted to recreate the BlackBerry. Those who had created the original system were still working on devices for the BlackBerry 7 platform. Once again, the company was split.“We had bought a powerful operating system and needed to move to it. But the BB7 was late,” Mr. Lazaridis said. “Every week, I was getting requests for more hires, more resources. The conundrum was, how do I pull resources off the BB7 to rewrite all the apps on top of QNX?”PlayBook painThe QNX team’s first assignment was to work on an operating system for the PlayBook, RIM’s answer to Apple’s successful iPad tablet. Mr. Lazaridis saw the work as a precursor to the BlackBerry 10 line of smartphones and was impressed by what the team brought to the product. “It helped our developers experience the power and elegance of QNX,” he said.But the QNX team was overwhelmed and needed to draw heavily on the company’s other resources to complete the PlayBook. Similar issues arose later on the BlackBerry 10. The tablet, originally slated to come out in the fall of 2010, didn’t appear until April, 2011, and it failed to sell. It was an awkward accessory to RIM’s smartphones, and lacked e-mail, contacts and apps. Once again, RIM had missed the mark: Tablets that sold well worked as standalone devices, which the PlayBook wasn’t.Some questioned the wisdom of launching the PlayBook in the first place, feeling it was a needless and costly distraction. And the decision to isolate QNX also created tensions and morale problems: Those who weren’t on the team worried about their future.“To me, the most logical thing would have been to integrate the operating system organizations into one,” said one senior executive who was caught up in the fray. “Then you’d have a whole team, not 150 people sitting around saying, ‘I don’t know what I’m going to do next,’ and another 150 people saying ‘I’m over my head.’ ”Meanwhile, RIM’s lack of an advanced smartphone meant that it continued to bleed market share to Apple and Android, especially in the United States. In December, 2010, Verizon Wireless announced it would invest in fourth generation (4G) LTE technology to accommodate the growing demands of customers who wanted to surf the Internet on their phones. It signalled to device makers that it would look to feature 4G smartphones in its marketing.RIM’s 4G phone effort was the BlackBerry 10, but it was far from ready. RIM executives tried to make an engineering argument to carriers that 4G technology was no more efficient than 3G, and that its Bold phones were just fine. Mr. Lazaridis, Mr. Heins and chief technology officer David Yach “were trying to reshape the argument because they knew our products couldn’t go there,” a former executive said. “It was a fight to stay in [promotional] programs with carriers. We lost channel support and feature ads.”The PlayBook debacle and mounting delays of the BlackBerry 10 harmed the organization in other ways.For years, Mr. Yach and Mr. Lazaridis had enjoyed a close working relationship. But as the well-regarded Mr. Yach began to question the company’s ability to hit deadlines on products, his views were dismissed and he was made to feel he wasn’t a team player, damaging their relationship, observers said. He left the company in early 2012.The PlayBook flop merely added to the sense of a company in decline; 2011 became a signNow turning point for RIM. As it became clear the brand was getting trounced in the market, and the BlackBerry 10 project was hit by signNow delays, the stock plunged, falling from $69 (Canadian) in February to less than $15 by the year’s end.The pressure mounted on Mr. Balsillie, Mr. Lazaridis and the board. In January, 2012, they stepped aside as co-CEOs and handed it over to Thorsten Heins, a German executive who had run the company’s handset division.Almost immediately, there was division about how to roll out the BlackBerry 10. The original strategy had called for the company to launch an all-touchscreen version first, because sales were still going well for the company’s BlackBerry 7 keyboard phone.But by 2012, sales of BlackBerry 7 phones had lost steam, and Mr. Lazaridis, now deputy chairman, felt the company should switch its priority to getting a keyboard version out, to meet the demand from BlackBerry die-hards.“This is our bread and butter, our iconic device,” he told an executive at the company. “The keyboard is one of the reasons they buy BlackBerrys.”Mr. Heins’s new management team held firm, sources close to the board said. “They believed everything was going to full touch” and that the QNX-designed system was clearly superior to what was available on other mobile operating systems.To Mr. Lazaridis, abandoning the company’s competitive advantage in the hopes consumers would embrace yet another touchscreen was too risky a strategy, setting up the showdown at the board last year. In the end, management agreed to continue developing the Q10 keyboard phone. But the all-touchscreen Z10 would be launched first.By the time the first BlackBerry 10 smartphones were unveiled in January of this year, market observers generally agreed that the products were two years too late – a view widely shared among many senior RIM insiders.“Buying QNX was the right play ultimately,” said Mr. Spence. “But we didn’t make the turn fast enough. Everyone underestimated the complexity” involved in building the new system.A BBM planFor 20 years, Jim Balsillie and Mike Lazaridis operated in tandem, building an increasingly successful partnership that allowed each other’s strengths to flourish.They shared an office in their early years, even possessing each other’s voice mail passwords.As RIM grew, they worked in separate buildings but spoke several times a day. “They had a relationship I wish I had with my wife,” one mid-level executive said.But they had different personalities and their lives seldom intersected outside the office. They have barely spoken since leaving the company.For Mr. Lazaridis, science was both a job and a pastime. Mr. Balsillie was brash, competitive and athletic, and wore his reputation for being aggressive, even bullying in meetings, as a badge of honour. If anything, he viewed that outward toughness as a job requirement, not unlike tech CEOs such as Steve Ballmer at Microsoft Corp. or Apple’s Steve Jobs. “Show me how else you build a $20-billion company,” he once confided to a colleague. “If I was Mr. Easy-going, they would kill BlackBerry.”The two rarely disagreed on key strategic moves – until their last year together. Mr. Lazaridis believed BlackBerry 10 would herald RIM’s renaissance. Mr. Balsillie wasn’t so sure.Mr. Balsillie was concerned that Google had commoditized the smartphone market by making its Android operating system available for free to any handset maker. By 2011, wireless carriers were warning him that they would be ordering fewer BlackBerry products unless he dropped his prices to match rival manufacturers.So Mr. Balsillie pushed an alternative plan.The idea started with Aaron Brown, the executive who oversaw the services division at RIM. By 2010, this division was earning $800-million per quarter in revenue from the monthly service access fee it charged mobile carriers for every BlackBerry subscriber. More than 90 per cent of that was profit. Carriers tried to chip away at those fees – Google and Apple didn’t charge them – but RIM always pushed back. Mr. Balsillie was particularly insistent on keeping the service fees. But the executives knew the company’s weakening position in devices would increase pressure on services revenues as well.Even after its terrible year in 2011, RIM still had several advantages, including close relationships with the world’s major carriers. It also had BlackBerry Messenger.RIM developers created the BBM app in 2005 to enable users to communicate not by e-mail but by using their devices’ “personal identification numbers” or PINs. It was the first instant messaging service built for wireless devices, and it caught on quickly. It was reliable, free, always on and users could send as many messages as they wanted at no extra cost, unlike basic text messages. PINs were random codes, not phone numbers or e-mail addresses, enhancing privacy. That made BBM extremely popular in countries where citizens didn’t enjoy as many freedoms as Western democracies, and helped drive handset sales there.BBM’s developers added a few clever elements that also made it addictive. For example, users would know when a message had been delivered and when it had been read, marked D and R. Today there are 60 million monthly active users.But BBM only worked on BlackBerrys. As Apple and Android took off, BBM knock-offs appeared that could function on those devices, including Kik Interactive Inc., founded by Ted Livingston, a former RIM co-op student. Today Kik, boasts 85 million users, more than BlackBerry (which sued Mr. Livingston for allegedly copying its program). Others, such as WhatsApp, are even larger. Instant messaging “is the killer app of the mobile era,” Mr. Livingston said. “We think there will be a Google or Facebook-sized company that comes out of this category.”RIM’s Mr. Brown believed he could tap into this unfolding trend. While working with Mr. Balsillie on other projects, around late 2010 and early 2011, he began to talk up the concept of offering BBM on other mobile platforms.Mr. Balsillie loved it. At the time, some carriers were pushing for rebates on their monthly service fees. Mr. Brown was willing to comply if the carriers would agree to open new parts of their business to RIM. He and Mr. Balsillie struck upon an idea: Why not give carriers the opportunity to offer BBM to all their customers – no matter what devices they used?Most wireless executives were not fans of instant messaging services and other “over-the-top” apps such as Skype because they eroded the carriers’ revenue from text messaging.To counter that threat, carriers banded together to develop a standardized “rich communication service” (RCS) platform that would enable their customers to exchange text messages, videos, games and other digital information. But the initiative has gained little traction; one commentator recently labelled RCS a “zombie technology.”SMS 2.0Mr. Balsillie began floating the idea that carriers could instead offer BBM as their own enhanced version of text messaging, generating revenue for carriers while providing a cut for RIM. He called it “SMS 2.0.” (SMS stands for “short message service.”) RIM would agree to reduce the fees it charged for services, in exchange for gaining access to hundreds of millions of non-BlackBerry users.He and Mr. Brown discussed several options. For example, carriers could offer BBM as part of a standard “talk and text” plan for entry-level smartphone users. Because of its extra functions, BBM would save customers from having to buy a data plan.Or, carriers could offer an expensive plan that included BBM and other offerings from BlackBerry, including one gigabyte of cloud storage on which they could keep photos or songs. The carriers could then sell extra services such as radio through BBM. It would also make the wireless companies’ customers “stickier” – less likely to defect – since they couldn’t move stored data to rival mobile carriers as easily.The SMS 2.0 plan was a throwback to RIM’s move a decade earlier to form partnerships with mobile providers and share revenues. It was a chance to make BBM the dominant chat messaging service, and would have created a new storyfor the BlackBerry brand.A few carriers responded positively to Mr. Balsillie’s initial entreaties and by mid-2011, he was calling SMS 2.0 the company’s top strategic priority.To round out the strategy, and build a suite of cross-platform services, RIM made a few acquisitions, such as instant messaging firm LiveProfile. The service had about 15 million users and worked on Apple and Android devices, giving BBM the entrée it needed to those platforms.But the plan deeply divided the company. BBM was still an important driver of BlackBerry sales. Making it widely available to competitors represented an added threat to RIM’s faltering handset business, led by Mr. Heins at the time. Many inside the company felt a cross-platform BBM made sense, but only when BlackBerry 10 was out. Mr. Balsillie and proponents of his plan felt that would be too late.“It’s fair to say [the risk to handset sales] was a shared concern of everybody I spoke to,” said former RIM executive Mr. Spence. “But it was hard to deny the fact [carriers’ text messaging] revenue was declining. These carriers were looking for a solution and this was a potential solution.”One former executive felt Mr. Balsillie was overestimating the revenue potential of his software-driven strategy. As Mr. Balsillie talked up SMS 2.0, Mr. Heins and his team increasingly cast doubt on it internally. “He was absolutely canvassing behind the scenes working to kill it,” said one company insider.As for Mr. Lazaridis, he was supportive of launching BBM for rival operating systems, but was concerned about the costs and risks involved in building out the SMS 2.0 strategy, said a source close to the board. “We weren’t in a position to be investing in free services that required massive capital expenditure [and could provide] zero payback for maybe a few years if we’re successful,” the source said. Like others, Mr. Lazaridis worried about handset sales.But Mr. Balsillie was increasingly convinced that SMS 2.0 was the way to go. After pitching the plan to CEOs of 12 of the largest wireless carriers in the world in late 2011, he believed he could sign up at least one major U.S. carrier – insiders say AT&T was interested – as well as Telefonica and one or two other European carriers. That’s all it would take, he felt, to convince others to adopt BBM en masse.But other RIM executives who were part of the growing SMS 2.0 team also encountered resistance.Mr. Balsillie was pushing to formally launch SMS 2.0 at an industry conference at the end of February, 2013. But with the company under mounting pressure to overhaul its top leadership, he and Mr. Lazaridis handed the reins to Mr. Heins in late January.A few weeks later, Mr. Heins killed the SMS 2.0 strategy, backed by Mr. Lazaridis.“We had to get the BlackBerry 10 out, and we couldn’t be distracted,” said a source close to the board. “Everything else was shelved. And if that meant getting rid of strategies that didn’t fit, or weren’t complete, or required resources, I think [Mr. Heins] did the right thing.”The Globe and Mail requested interviews with Mr. Heins and with Barbara Stymiest, the chair of the board. The company declined, but agreed to agreed to provide answers to written questions.Asked why he shelved SMS 2.0, Mr. Heins said in an e-mailed response: “There are so many [instant messaging] alternatives in the marketplace that we wanted to be careful to launch only when we felt we could clearly differentiate our offering.”Mr. Balsillie, no longer an executive but still a board member, urged directors to reconsider, but they backed the new CEO. Mr. Balsillie couldn’t abide by the decision. He resigned from the board in late March, then sold all his stock. Few people knew the reason for his departure, including his long-time co-CEO, Mr. Lazaridis.BlackBerry did launch a version of its BBM application last weekend for iPhones and Android devices, but simply as a stand-alone app. Andrew Bocking, the executive who oversees BBM, said that with built-in capabilities to have group chats, share photos, calendar items and other features, “it really takes BBM to a whole other level … I believe there is an opportunity for a dominant player in instant messaging and there will be one winner-take-all.”To those who championed the SMS 2.0 strategy, most of them now gone, RIM should have been well on its way there already.A fizzled launchFinally, close to six years after Apple unveiled the iPhone, the long-awaited BlackBerry 10 made its debut at a glitzy launch event in January, featuring singer Alicia Keys as the company’s “global creative director.” It was a minor detail in a much larger story, but the made-up title and meaningless job irked some who wondered why the company was distracting itself with celebrity endorsements while in the fight of its life.The Z10 device itself won a number of positive reviews. The New York Times’ David Pogue, who previously had predicted that the BlackBerry was doomed, began his review: “I’m sorry. I was wrong.” But eight months later, it’s hard to see the launch as anything other than a total business failure, given the sheer volume of unsold smartphones now written off.The marketing campaign was confusing and vague: An ad that ran during the Super Bowl failed to explain what made the product distinct. A source close to the board said directors weren’t shown the ad before it ran, and some didn’t understand the content or the slogan, “Keep Moving.” There were no lineups, and no buzz for the product – nothing like the frenzy of publicity that seems to surround the launch of each new version of the iPhone.Once again, the market had shifted, and there was little demand for the Z10 in an era where sophisticated operating systems were commonplace and phones were getting cheaper. The one advantage the BlackBerry may have had over its rivals – a physical keyboard – wasn’t present in the first model to hit the market.“The only people still clamouring for a new smartphone from BlackBerry were in it for the keyboard,” said S&P’s Mr. Moorman. “Then they come out with a touchscreen. Anyone who wanted a touchscreen was already gone.”As it turns out, both Mr. Balsillie and Mr. Lazaridis were proven right. It was hard enough to compete in a commoditizing smartphone market. Leading with the wrong product on top of that only made BlackBerry’s task more hopeless. Mr. Heins’s strategic errors only compounded the challenging situation he had inherited.The product was difficult to sell for other reasons. One company insider said it could take close to an hour for young sales staff to demonstrate the product in dealer stores.And many long-time BlackBerry users found that the new system was too different from the classic BlackBerry experience for their liking. Many of the little “moments of delight,” as they are called in the company, were forgotten or overlooked by the QNX developers who lacked ties to the company’s past. For example, users can’t hit “u” and look at the last unread message in their inbox, nor can they easily shift to the next or previous e-mail, as they could on older BlackBerrys. Pocket-dialling is a constant hazard.Meanwhile, the company was slow to provide service to business users – such as helping them to transfer applications they had written for the old BlackBerry system. Software developers were left with dead-end investments after learning they would have to rewrite their apps for the new system if they wanted to remain part of the BlackBerry world. Many simply didn’t bother.“The decisions we made over the last two years were made within the context of a volatile, competitive and ever-changing marketplace – and always with the goal of delivering the vital technology that our customers need,” Mr. Heins said in a written response to questions about the success of the BlackBerry 10 launch. While he called the launch “a signNow accomplishment and one that involved the reinvention of our company,” he acknowledged it “did not meet our expectations.”As for Mr. Lazaridis, he has not given up on the enterprise he founded 29 years ago.He is still a minority shareholder in BlackBerry, and continues to be the subject of rumours he may join a group to buy out his former company.Mr. Lazaridis declined to discuss any such plans, but it is clear he believes the BlackBerry story is not over.“Many companies go through cycles. Intel experienced it, IBM experienced it, Apple experienced it. Our job was to reinvent ourselves, which we all believed BB10 would do,” he said.“The fact that a Canadian company was able to compete in that space with two of the largest tech companies in the world is a big deal. People counted IBM, Apple and other companies out only to be proven wrong. I am rooting that they are wrong on BlackBerry as well.”
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