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alright guys Tom Kubik and president of security pact achill today's press conference it is David versus Goliath at the end of the gun state as we know it so in this little talk I guess I'm Davey gun safe industry is Goliath end of the industry as we know it it's a pretty bold statement for a small business that's almost a half a billion dollar industry so I want to take you through the process that we went through to get to make that statement push history on us I got started weapons towards 2002 working with the military 2007 I was considered one of the leading authorities a weapon storage armory design that year we patent the cradle grid technology working closely with US Army Special Forces simple two key system that secures firearms nothing that protects the firearm how secure it is a company of sports shooters hunters retired military Guardsmen got the reservists and y'all share one thing in common we're all incredibly frustrated with storage in the commercial market so we came out with about three years ago our conversion kit as our first product I got some not the end of the boot the conversion kit allows you to convert your safer cabinet to cradle grid technology our trade alert system our next thought was let's build a safe that's the big market so we started doing research on safe we even did a production run of the safe we had it here last year some of you may remember it was called a milspec now the mil spec was a commercial success however what we learned during the process I'm going through that with the safe and just doing our research got it to a point we said we're not going down this path we're not going to do this ultimate that we thought association with the safe industry would damage our brand so what do we find out there's three reasons you buy estate really security locking up gun fire rating although fires are rare and then capacity to decide you buy everything else is really a style choice you think about it let's talk about capacity that's easy this is a 30 gun safe I have 11 guns in it and it's pretty much full we all know that safe capacity is overstated do you buy a 60 unsafe are you going to hold 60 guns you're not you're just not it's up thousands I met with the head of one of America's largest safe company to talk about a licensing agreement or working together on things I met with the president and senior executive team at that meeting I brought up capacity because it was a really concern of mine in the military if I say 24 guns better hole 24 guns and say I brought that up and their head of sale set I let's our industry's little white line and they kind of blew it up smug about an industry's little white line is included our meeting I went back to my hotel but that really hung with industries little white lie industries lie if you've got little kids in school and the school calls and they say your son or daughter is telling little lies in the classroom and they come home from school and you ask them about it they say don't worry mom don't worry Jessica the white line are you going to say no problem Johnny don't tell the big one no you're not you're going to jump out hard at you're a good parent because you know the child is allowed to lie and it's accepted behavior and they grow older the lies get bigger as they become an adult they can lose the capacity for the truth done statement this relies about capacity holding we've accepted we have accepted happen slowly but we have accepted it if you bought 30 round magazines at a store you go to the range you load available 22 rounds call the store these days I just fit as many as you can would you accept it would you return spot a 12-pack of beer at home is nine hands which accepts it you would but capacity we have and they know we have is there anything else that maybe they're being a little over the top and to make it not a harmful setup promise let's talk about security in gun stage security is regulated and controlled by Underwriters Laboratories ul ul has a series of standards for safe this is driven by the insurance industry ul has driven underwriters laboratory underwriter that's insurance insurance companies need to know how how to over the abilities with that's risk on writing a policy an example would be jewelry business in a jewelry business but they guys out a lot of times he wants insurance policy insurance company needs to properly assess risk the UL class rating of the state gives them that information most likely on the policy it'll state we must use UL class CL 30 or better probably we should write it in gun safes have their original design here just goes back to the original design of Silas Haring in 1860 file a tearing designed to stage music sick outer seal then inner steel fill the center with plaster of concrete to create true fireproof secure safe it is still the industry standard design for secure fireproof safe now in the 80s and 90s the gun safe industry was growing like crazy a whole bunch of new manufacturers entered the market these were not companies that have their heritage traditional safe manufactures you just stardom these are companies that answer to venture capital group's dustman bankers and Dutton shareholders Wall Street this is Liberty can Winchester Lionel never safe company here started eighties or nineties his uncle back remarked when these companies came into the market things change they made a change the speed production the lower their manufacturing cost they dropped the outer thick steel they dropped the concrete or plaster the thin inner steel became the outside of the cabinet and they lined it with drywall the show here the thin cabinet lines the trial drywall two parts by your protection they claim and wait and now it's a big part of it because Goodman has the thought process is a heavy safe into security you go to a safe store you see the safe listed is a price that was capacity in this weight because if the perception is eight hundred pounds is more secure to 500 pounds let's call drywall so how does it industry sell this product when they did this they wash has changed they lost the UL razor when they drop steel drop the concrete they lost the plastic insurance industry raised a red flag what you guys building homeowners want power what is all we do they want actually you well is created a new class in new generation states so class RFC every state in this building is ul listed RSV RF c stands for residential security container residential security computer what's missing what's it say exactly ul would not allow the use of the word space because they felt the Kevin did not meet the minimum performance to be called safe so our se so we have a cabinet that is now an RFC being sold in a secure state so what does the RSU standards according to you up from you l RS e standard the safe blocks access for five minutes from one person using hand tools only this is a 1930 threat level and it goes on additionally assess Hansel's only specifically a hammer of less than five pounds I'm sorry less than three pounds and a pry bar of less than 18 inches that's the written spec we're talking about a hammer and screwdriver that is a security standard that all these tapes are made doesn't sound very secure so how do you fellas a adi sell a secure safe it's built to that standard to use a sales tactic to put you in control and focus the customer on that it works great chase it's the door look at web look at gun safe websites look at the marketing material all your attention is drawn to the door the number able to style about how to steal the book you'll see safes in this show the plexiglass over the door he turned the knob in like 40 years all turn pins button it's really mechanically fascinating it has to be secure right all those gears have to be secure it's just the door a thief a true theme ignores the norm simply cut open the side of the campus using the simple battery-operated cut up so I cut this safe open in one minute eight seconds we have a video on our website where I cut the whole side off of much bigger heavier thing but the whole side of it off 17 minutes gun safe security solution they create an illusion of security based on monsterous doors that's why safes are so deep depth and gun stores is bad is a prop hard to get the gun so the safest shallower it tip over because the door is most of the way the safe was built having you wouldn't have that issue now a fire ul also has class ratings for fire some other securities are differences as a whole series of ratings for gun safe use class 350 last three 50 states of internal temperatures of safe will not go above 350 degrees if that that temperature that wooden paper start to burn there's other classes for other materials for guns its last 350 there's a - one two three four one hour two hour three hours on the industry drops stylus airing design they lost the fire rating now they went to UL and they created the UL RFC there is no fire component RFC so what do they do they created their own each manufacturer create the test and they passed they design a safe they design the test they passed it in fire certified some will hire a third party company to do their cat they hire a for-profit third party company they pay to run the test they've already design they know they can pass they passed it may put a sticker on there says independently tested and certified this is like going to court having the prosecuting attorney also be the judge hey guys cutting him really quick in the excitement of the moment in the presentation I left out some information Fort Knox browning and American security each make it safe with a plate steel outer construction inner steel wall these days these models have pretty good security and modest fire protection now they run price-wise they start around seven thousand six seven thousand dollars if you're spending less than that on a so-called fire rated safe you may be wasting your money let's get back to the presentation gun States and higher rating really is a myth everybody here go to your home your three tanja limits talk to fire ask them a simple question you gun survival fire gun survive in the state for the hot fire we're going to say no the data the actual data the research we did the data supports that whether you're done survive a fire depends more on the nuance of how the fire burns then the type of cabinet where the RSC a metal box or a wooden display camp that's at the state of support gun state fire rating is immense that capacity they say they lie about it I believe yes security is an illusion of a grandeur with a very thin metal cabinet fire is a meant there's one more piece to this and this what returns us around data snaps they we're not going down to pass all the save companies here self products to stop corrosion and say it's a multi multi-million dollar industry of different gizmos engage the top ferocious corrosion must be a big problem I guess in say if you talk to an armor everybody knows properly clean and oil a gun it doesn't corrupt shouldn't corrode my grandfather had a wooden display case elusive Buffalo New York real humid with lever action rifle shotgun some problem fifty years the corroded shotgun above my fireplace been there forever why why do they do all this restate there's a reason guns do corrode insane gun corrosion safe is a real problem and nobody wants to talk about they make band-aids to put over it but they don't ask the question why why does guns corrode at a higher rate state humidity is not hiring committee will match let's talk about the materials in the sink now the safe is lying with trial JIT for they all want jib board has formaldehyde formaldehyde is used as a dispersing agent drywall slurry formaldehyde is also used in the easter for the carpeting prevent nose formaldehyde growth the metal people don't know that it is corrosive you've got iron pyrite is in gypsum iron pyrite is fool's gold comes out around here is go for a hike all over gots a very common common mineral it's in just in the US has been since low doses in China gelato and all constructions not a big issue the gun state though pyrite breaks down into compounds iron salt iron oxides sulfuric and sulfuric acid that's how it breaks down in a gun sir last ones barrel oxidant barrel oxidants are a bacteria that will know about these they live on pyrite there's a little ones that eat the pyrite and convert it in sulfuric sulfuric acid but Pharaoh oxidants don't stop there there are oxygens are used in the mining industry to strip metal from low-grade horn very effective metal here and there in a gun in a quest to bill inexpensive both cost to produce faster produced safe the industry is created wanna call the ultimate toxic boxer you're done if you are our rightful if you're a gun the last place you want to be if the last place you want to be so how does the industry in truth how does the Isaacson question how do we get to this point we stop you know we're not going down this road I don't hardest now this is my opinion I think you'll really pose this question does this whole gun safe industry ever consider a done they consider the gun I say they don't if you look at the design of this state the l'interieur w's this is designed to fit 30 W anyone thought about a gun to truly I had done said here that going bit in one side of the safe that they can't post up through the holes or so small this whole interior is designed so in the statements empty on the showroom floor alright that looks good that's what designs they never consider no right doesn't hold it well and they're using materials that are corrosive to gun they could switch the materials that were not corrosive phenomenally more money it really would cost money it's not that they're not doing it because the money's they never think about it doesn't make sense so we stop cancel the whole the whole no specs baseline when factored out for military thought in the military everything we do is about the gun we believe the gun comes first all of our storage puts the gun first when a sniper goes into combat his rifle has to perform perfectly the optic cast is zero that it has to work lives are on the line infantryman going in the battle their m4 CQB optics have to work they use cradle grid the simple reason it doesn't perform identical to when you put it into cradle grid technology mountain we're packing that this year we're launching our new line of agile cat this is the last piece of our military mindset bring it to the consumer smaller modular unit the agile can hold six guns they bolt together the system expands as your collection expands I've got two sides pop pop and stack together you can do ammo and guns you've also got the ability to decentralize storage at the tactical advanced decentralized storage if you've got a big space in your house these comes in your house he sees the safe if he's a pro two to three minutes he's in and out he's got everything if you got a home invasion robbery or another threat in your home would you get to a safe if you're in that room you might be centralized storage take cabinets you locate them throughout your home your small don't light enough they weigh under just under 100 pounds closets and put all of your house two things the thief breaks into your house you might find one find them all you think way too much time if you've got a threat in your home no matter where you are you get to a safe spot in an access with a sense of firearm talk a little bit about rail grid technology cradle grid technology I guess it gives you a couple things it gives you proper storage proper storage is all guns free and clear like sale there we are all guns are free including the optics never touched up to five inch thermal imaging scopes you'll never lose zero the guns are all clean straight line access is one arm one gun you're never digging to it's safe the number one cause of wear and tear and damage to the rifle is going in and out of the sink more dings and nicks occur with our system you're never laying things on the ground you never dig it to a gun you open the cabinet one arm one gun close and lock the gaps with one arm you've got organizational awareness this is going to become a little bit bigger issues guns are going modular the military went through this about 15 years ago modularity and right issues you got a lot of ar-15 three or four chances are you've got sling mounts for grips gas blocks trigger parts we give you the ability to store and organize all the gear associated rifles with the right if you're performing maintenance you're doing a build you keep all your parts with the gun grab the gun grab the bin go to your bench bring everything back you've also got the ability I keep like odd caliber weird guns I keep a small amount of ammo I keep it with a gun it makes more sense I he my odd caliber cleaning product with the guns to that's what I mean famous pod-like gun specific parts to get a gun it comes with a couple of specific wrenches people with a gun it makes more sense than keeping tools over here parts over here guns over there folks at secure it making things differently the gun safe industry has lost touch with its core fundamental principles really think about the core function of this thing to secure a firearm it fails up it fails it's you know we say respect doesn't end you close the door well with these cabinets it does if you're teaching your kids about guns sort of life's great teaching moment we teach them about respect for a firearm they're also learning to segment themselves your fellow man you're hunting respect for nature you come home put your gun in one of these broken this no respect for firearm please have it it just is we want to change it industry we really want to change it if you're in the media talk to us I'm here all week Kim Khanna keeps my head of marketing the guns of America deserve our respect my success and they're not getting and secure it everything we do we believe the gun comes first to do that we use our cradle grid technology a trailer gird system approve the military system for proper storage and now we package it simple easy to move easy to use modular cap does everything a gun state does not the horrible wing help think of it as a ultralight gun the last message here is every remember respect should not end does it and close the door thank you thank you very much for watching if you like what you've seen please take time to share this video this is an important message that we want to get out respect for firearms should not and close the door