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hello everyone and thanks for tuning into the financial investor channel my name is Brent and today we're going to be covering Mero edges research tools it's a free account you can sign up for a Merrill edge you can Bey and you begin using their tools for free now I kind of want to make this video today because I got a call from Merrill edge as investment consultants they were reaching out to those clients that use our self-directed accounts I have my self-directed cash manage account to my self-directed Roth IRA I believe that all investors should start with their self-directed Roth IRA there's no fees associated with the accounts and then as you begin investing it in the self-directed Roth IRA all your capital gains all the dividends all the interests is 1% tax sheltered meaning that you don't have to pay taxes after you hit 15 and a half so you can build this up you can build your huge against either you know five hundred thousand 1 million dollars in there and once you hit 15 and a half it's 100 percent tax-free you don't have to worry about what your income is when you're older you could be making a million dollars a year and it wouldn't matter because it's one or some tax free so there's two platforms I suggest you guys starting your Roth IRAs Merrill edge if you have 50 thousand 50 thousand dollars or more then you'll be eligible for the zero dollar trades and the marketpro software if you have less than 50 thousand dollars such as my you know you can start to count over m1 finance my my wife I made her a self-directed Roth IRA but I shouldn't have fifty thousand dollars to begin investing in her cash managed account so I set it up on over on m1 finance with a self-directed Roth IRA with just the $5,500 into the Roth IRA to kind of get her started and it's commission free there's no fees it's partial shares so she's able to create a very nice diverse portfolio and begin managing you know it's not really you know it's managed by her but I put it together and she really likes it so those are two platforms I suggest you guys go take a look at self-directed Roth IRA now we're gonna be taking a look just at the research tool I primarily have used the research tool u.s. markets and sectors and industries primarily and some of the news sometimes it's better than seeking alpha or going over and looking at Yahoo Finance so basically he asked me if I had any questions for him I had a few so he sent me you know preferred rewards I already hit my platinum level the next level is like a hundred thousand invested in my account and then I'll get like a hundred free trades per month right now I'm at platinum so I get 30 free trades per month in the market Pro software he asked me if I use their insight tools or the reporting tools I did not so he sent me some links to go check these out so I'm gonna go and check these out my first time taking a look at these so we can look at this together and if you guys use Merrill edge I know a lot of my viewers and subscribers have signed up over at Merrill edge and I think this video will benefit you guys and you know helping you guys do you research on the platform instead of having to go out and look through these crazy websites for it so here if you were just click on research you're gonna see the indexes here at the top how they've moved for the day now it is 11:50 p.m. so these indexes here for the day have probably reset because I believe they're probably going by like Mountain Time or or another time over I'm over on the Pacific coast so it won't show you the change for the day but you can see the one month trend right here and then the large cap stocks have closed a little a little bit lower today as you move down you can see the recent news you can select my holdings and that'll give you a news sort of pertaining to your stocks now I don't hold any Apple I don't home owned any Triple M or Kroger Alaska airs or new old brands but this is one that popped up today that I want to take a look at with you guys so if if you didn't know who they were which I don't really know too much about them I'm gonna showcase to you how you can find out a little bit about this company if you've never heard of them at all so as you move your way down you can take a look here at company announcements you can flip through here and take a look to see if you can find your company or you can just select view all companies and and search for your company inside there so this kind of goes over their their earnings so Intel just released earnings today I believe Lowe's did a few days ago but I know Intel killed it today and moving down a little bit you can see stocks options ETS mutual funds and this is just how they traded for the day so we can see that stocks sp500 losers is new old brand some of their competitors are Tupperware sp500 gainers we had VAR es gww i don't really mess too much with the gainers i think that's great for them but a lot of times if you look at gainers they're not going to continue on an upwards trend they may have some pullback whereas if I take a look at some of the losers like this guy I got hit by 20.5% we can take a look at that sock did they fall below their price to book value you know what caused them to fall from grace and we'll take a little bit further deep in you know go take a look at them a little bit better and see if they're worth kind of investing in for the short term to get some you know I don't I don't recommend anyone going in for a short term you know I've done long term investing and it's worked really well for me but continuing down sector performance decent ratings so these are just kind of talks about specific stocks that were upgraded or down created telecommunication lines one of them is CenturyLink in here and AT&T these are two of my holdings they've all been downgraded back in December but they've done really well a CenturyLink I bought them back in December there were $14.40 at one point I bought them at a 15% yield on cost now they're trading at seventeen dollars and seventy cents so definitely done very well there and that is on their main research tab now taking a look at their email here bring that up they recommended me to go check out their insight tools so this can be found under research tab technical analysis technical insight so research tab investing tools technical analysis now this is kind of hidden so that's why a lot of people don't check out their tools because they're like through different walls here so you got to go into technical analysis which is loading and then we have their technical inside tool we go to technical insight so we click on this and we're going to be redirected to a third-party website okay so now kind of blow this up so here we have the technical insight so the ticker symbol I would like to look up with you guys as new all brands so n WL in here we can see the current stock price okay it closed at twenty four eighty one we can see that there's options available its consumer packaged goods we can see a summary there's twenty two technical events we can see short term or intermediate or long term so what has happened over the six weeks to nine months so let's go ahead and click on it and if we highlight each of these it doesn't do anything so but if I click on it okay it zooms in and I can see that it is an intermediate term bearish so this was that run $30 so they had a bearish event that triggered and as we continue to move down here let's go ahead and just look at daily here what happened over the short term because you know the stocks fell by twenty point five so let's take a look at the momentum so they labeled it as momentum and for bullish events upwards momentum has built up with the latest price knell trading higher than the price ten bars ago the opposite is true for a bearish event where we're seeing downwards momentum at the prices trading lower than ten bars ago so they kind of go over some different technical events so it's kind of an interesting way here you can see that they fell 20.5% right there so they fell from nearly $30 range all the way down to the $24 in 81 cent range they did fall all the way down into the $23 range before kind of bouncing back up so that is their technical insight tool the next one is their reporting tool so this is underneath research tab Global Research so research tab Global Research and we could take a look at some reports here now they have the rating changes 12-month price objective stock list updates estimate changes earning estimate changes okay so take a look at the earnings here for different stocks so I want to go ahead and filter it and I want to look up the specific ticker M or n WL which isn't you all and after a few okay now few reports okay so here's my five reports we can see there's four report or five reports starting back at January 13th go in till January 25th so let's take a look at the latest report so they they were downgraded from a bye to neutral and they lowered their price from a $40 range down at the $28 range and they kind of and they they lowered the third time in four months so and they've been knocked down quite a bit here and if we want to we can download the PDF reports we click on here and that goes into their full report here so visibility to remain an issue despite low multiple downgrade to neutral so we can kind of go over why they were downgraded to neutral we can go over there low visibility two-way so it's trading at nine times our next twelve months earnings per share versus a 20-year average of fifteen times while this provides some downside protection we also see items for venting sustainable upside and the near term including investor confidence so investor confidence which was impacted again today operating profit expectations still muted earnings for share now reflective of a low tax rate and potential for more earnings for sure volatility falling to Wester so what happened today let's see where is there news article so this is just reports so if we want to go back and take a look at the news that was covered for new all we can just come down and we click on the specific stock themselves and then we could take a look at the news here so right here we can take a look at their research and then here other news so rubbermaid maker knew all brands to pair businesses and a turnaround plan so after spending billions of dollars to scoop off rivals and build a conglomerate of household products Newell brands is reversing course looking to unload brands and shed half its facilities so this did not sit well with the ambassadors ambassador them so the company is going to be selling Sharpie markers oh the company currently sells Sharpie markers Elmer's glue Rubbermaid containers and grape go baby strollers it more than doubled in size in 2006 when it acquired jardin Corp so they had an acquisition recently so that's kind of like some of their news you can kind of just highlight it and that's very nice and then it kind of goes into the reports here that we kind of covered before yeah those are the reports so actually you don't even have to go over to the insight tool or the reporting to the reporting tool you can get them right here on the right hand side that's very nice and then you can have your news right here so that's cool and yeah they were downgraded to a neutral they still remain them by by the CFRA they're operated at a four-star up from three stars now one of the cool things about Merrill edge is if you don't know anything about the stock you just go over here to introducing a new way to research you click on their stock story now I think this is one of the funnest things here on their own education and shows quite a bit of information so it goes over who they are how are they doing how is the stock performed and then what are the analysts say so let's go ahead and start with the first one and kind of just really quickly go through here I don't want to make the video too long were already at 13 minutes so it goes over market cap their range key factors about the company when they started how many employees they have some of their competitors here so market cap vs. industrial peers industry peers so house house where and specialties so actually I think Tupperware wasn't table where one of their brands so it's one of their subsidiaries so why are these companies peers okay so they're the peers of new old brands so here it says why are these company peers Newell brands industry peers are the companies who compete with it most directly within the house where and specialty industry so where they were they not tough aware what were their brands I don't even remember now get it a bit late it's like after midnight now so anyways let's kind of continue on here we have the top executives here so we have that chairman their CEO president executive vice president so we have a couple names here we could also click and kind of research and do more info one we can click on how are they doing this kind of goes into a deaf look at what drives the value in a company's business so we could request coverage so traffice will add companies to its coverage universe by popular request let them know what companies are important to you so you could request this coverage for this company so it looks like maybe let's see what happens if we click this you're entering another website so let's go ahead and click OK let's take a look at what goes on here okay so this is external company it doesn't look like it's pulling the information pertaining to the specific stock so I'm going to go ahead and exit out of there now as we kind of moved in we could see the total revenue in the profit based off their revenue so they have three point six eight billion dollars of revenue but only you know profit of X amount so operating income is 362 million so that's actually very nice but their operating expense is 332 billion so what does it really mean operating income is how much profit it Nets after it pays its operating costs companies who can cover their cost quite well might invest that extra cash into new acquisitions new projects or paying dividends to their shareholders and where curses too much operating cash might indicate a lack of direction of growth for the company so there we go we can see its revenues over the last two years net income growth has been mixed so not too much growth between 2014 and 15 but it exploded after the acquisition in 2016 same with their net income it fell down a little bit in 2015 but after the acquisition definitely picked it back up kind of gives you an exclamation of what it really means / tells a little talks a little bit about the last four quarters and how is their stock performed has underperformed relative to the S&P 500 last year that's understandable they lost 50 percent of their value yeah 47 point 12 we can take a look at it in comparison to just consumer discretionary so consumer discretionary are up 25 percent household durables are up 24 percent whereas this stock is down 47 percent and then we have some of their peers so let's just go ahead and throw some of their peers in here and take a look at how their stocks have performed so of these stocks tupperware seems to be one of the stronger performance of the peers of new wealth let's continue here Newall has a p/e ratio that is below average for its industry that signals that investors think rightly or wrongly that other companies in the cinched industry have better growth prospects so there's the industry average there's new well and then there's the p/e ratios of their peers and the company so it kind of breaks down what it really means p/e ratio represents how much investors are willing to pay for one dollar of the current earnings a low p/e means investors are not willing to pay very much for its current earnings this can mean the stock is underpriced or that investors are not confident about the future prospects conversely a high p/e means investors are willing to pay premium for the shares of a stock but could also signal that stock is overpriced and then you can read a full description we can see the volatility is at a 1.1 the market volatility is that a 1 so this is a little bit more volatile than the actual S&P 500 and it kind of breaks down what it really means so they have a dividend yield of 2.8 - but as you know they've recently fell and their reach they're now trading right around a three point four I believe when I looked at their yield earlier doesn't show it there but continuing on to what the analysts say we can see that they were rated in neutral from Bank of America and they're currently a buy for CFRA and they have a target price of $40 and then make of America has a target price of $28 and they're currently out of 23 so they are at a neutral they're not or two by four because they fell by you know so much and then we have short-term outlook is bearish the midterm outlook so if you bought and held the stock for six weeks to nine months you could possibly see some sort of a bullish trend breakout and if you held it over the lawton you know nine months or longer it might begin to kind of pull back again so if you were looking to invest in this one between six and nine months it looks like it could be bullish based off their information here that they were able to pick up and then we have their MSCI which is a in-depth analysis of the environmental social governance and related to best practices of thousands of companies so here we can see that they are right at the very top of being average and they're nearly considered a leader and see take a look at next step so here's an estimate of what 10 shares of new L would cost it would be twenty four two hundred and forty eight dollars and ten cents for those ten shares I don't know why that information is really helpful but it's up there check out some of New Worlds Bryn's Pierce stock stories okay so then you can kind of go into their stock stories and take a look at some other stocks so that is it for this video I didn't want to make it too long some of these tools I had never used before so that's why I wanted to cover it with you guys in case you guys do you use Merrill edge this video may have been a little bit dry hopefully it wasn't too bad for you guys if you did like the video if you've learned a little bit of tools if you are using Merrill edges research platform already go ahead and let me know in the comments remember to hit that like button if you're brand new to my channel hit the subscribe button if you guys like any of the tools that I showcase today signing up for Merrill edge is free so you can begin using this tools for free and then definitely look into open up your very own self-directed Roth IRA again tax sheltered and that's it if you have any questions or want to say anything else below go ahead and leave those in the comments section I will always respond to your guys's comments and questions as a friendly disclaimer I'm not a financial advisor or tax professional the information provided is my opinion for entertainment at fun this is just in that this is not investment advice this is just me financial investor trying to help others make their money work for them thank you guys for tuning in I will see you next time have a great day bye