Industry sign banking florida business letter template online
what is up copy squad it's you boys it looks like I've got some feedback or on it's your boy Kyle Milligan of Cali Ryder comm coming to you live from Delray Beach Florida and today we're gonna talk about sales letter formats gonna be showing you some samples and stuff like that whatever reason my my face my facebook preview is like playing the audio back to me so that's quite distracting hopefully you can hear me let me know if you can hear me in the comments you know how Facebook likes to trip me up sometimes I don't know why it does this to me I don't deserve this anyway see if I got too much running or something no nothing crazy alright cool so I want to talk about come from a question I got a couple questions about this basically well I closed my YouTube so I don't even have my comments up today I am massively underprepared you can see but the question was basically how long what up sod the question was how long does it take to write a sales letter and I have other questions that are very similar there kind of have like the same answer what you're like what is your writing process and I think what I'd like to do is just kind of give you like a sales letter format I don't want to call it a template but I want to kind of give you like a basic structure for a sales letter that I see is very common and I think will guide you along the path and I'm gonna talk about the big chunks of the sales letter not gonna be talking about the the weeds and the bushes what the weeds the bushes so ah I'm done with the forest not the trees if you want to get a closer like more in the weeds look you can check out my book at Kyle DeRuyter com forward slash book my book is called take their money and it will teach you how to speak the language of copywriting because copywriting is a professional language and once you master that language you immerse yourself in it using the practices I tell you about in the book you can go on to write very successful copy the amount of money will vary on your dedication and skill level but I was able to gross about 7 point 1 million in a year at Agora financial using these same strategies so they're they're effective Sode says he can hear me just fine good good I was worried about that and he went ahead and wrote in Carla Ryder come forward slash book yes thank you very much I appreciate that all right cool so I think what I'll do is I'll pull up one sample really quick and we'll just walk through it right and it seems pretty simple huh I know which one I want to look forward to I'll use the one that I did on my youtube channel it's the palm beach research group we snuck through promotion I really liked that promo it's a really cool promo actually no one that won't be tough because it doesn't have like a clear-cut offer section because they offer the book like right away pretty early on again you can see man and I come right off of one topic and into another and try to just start doing a start doing the thing we'll use my promo we'll use the 15 million dollar gadget okay I'll share my screen here all right cool I blow this up so I know when this goes to youtube but those are you watching our Facebook live it comes in an HD but as soon as I move it over to YouTube it goes into crap crappy crap crap SD and you can't read anything so let's go over the basic elements of what a promo will look like for you here's the big chunks chunk number one the headline each one of these chunks kind of has like their own thing that's very important to make sure that you check the boxes okay I will go over all that here again that's all in the book for if you wanna get down into the weeds what I wanna do now is kind of give you like an overall sales letter format with this sample here to follow along so you can kind of see how I've done it and also all these uh all these PDFs like up here most of these are inside my swipe file and if you join my email list at Kyle the writer comm forward slash swipe you'll get a welcome email and there's a link it gives you access to all of these swipe files so that you can basically practice or look at these and read them and see it yourself so that's another free resource I offer you but yeah joke number one and someone told me I could zoom with this but I'm pretty sure Oh or if I just make the font enormous here we go 20 boom can you see that better head so number ones the headline headlines pretty obvious right but I'll tell you a couple little pieces of it so you got this is quote quote the headline the fifteen trillion dollar gadget and in the headline you've got this is called the eyebrow this is called the death copy and then right here we begin the lead okay so part one is the headline part two the lead so for the headline I'm gonna tell you a secret your eyeballs will read this first it will read this part second right so the first thing you read is fifteen million dollar gadget the second thing you'll read is nine times more valuable insiders believed after that about down to fifteen trillion then some readers will their eyeballs will bounce back up to the top and read what's called the eyebrow where it says America's number one Silicon Valley insider reveals so let's talk about a little bit copy hack here the fifteen trillion dollar gadget has a little bit of incongruity in there and what that does is it kind of get you thinking okay how is a gadget work fifteen trillion and you don't consciously go hmm I wonder about was pitching it just kind of gives you like a weird curiosity spike that makes you wonder what's the next line gonna say so this one tells you it's more valuable this is hype right and then it says insiders believe the world's fastest growing startup will use this tech what tech okay a little more curiosity there to make a lot of people rich I would like to be rich as it dominates a secretive there's an intrigue tech revolutions set to reach fifteen trillions that's huge so we've got new and big and only so there are big four emotions that I preached in my book and on the channel new easy safe and big and the alter ego of new is only X passivity so we've already got some secret information here so that that goes to only now easy and anybody those two are a little more difficult with this one because it's a prediction this isn't a system but safe and predictable we'll go through that in the body copy and then big and fast okay so we see the bigness in that is fifteen trillion to say how fast is gonna happen in the hem right now but one of the other things okay so another element of safety is credibility so when you naturally read you're gonna see the big thing the big new thing first which is good this is how you should do it you're also going to scroll down come down here and then you'll bounce back up here so if you've watched one of my breakdowns does this have the mark up here let's look at this really quick okay oh we got something let me move my facebook thing out of here I can look at comments on the side sup lads what's up Jack okay so here you can see should be able to see this this is the mark-up for we snuck through so one of the things it's very early I got this from Clayton Makepeace one two three four this his first four steps on his twenty point bullet checklist blow that up for you but yeah one things you wanna do early grab the eyeballs expand on your head line establish credibility and then bribe them to read it so where is the thing we were just looking at is it this one okay so we grabbed by the eyeballs we expand upon the headline and then the credibility actually comes up here America's number one Silicon Valley insider but this is the natural progression that most eyeballs will follow so it kind of almost goes an order if you look at it like that cool little copy Jedi trick so there's a little idea for you so that's the headline the next thing the lead let's start by the lead okay so here's my lead lead opens with this one see this little thing I'm holding in my hand pattern interrupt basically this focuses attention all right so cool you bet you've got my interest here from the headline moving into the lead okay now you have my attention what is you know what is that thing in your hand okay kind of squint a little bit might not seem like much but the tech inside is itty bitty device about to make a lot of people rich get right to it right you can I the lead the purpose of the lead is to hype hype hype hype get them excited get them get them ready to go and I'm gonna get into the question was uh how long does it take to write a sales letter I'll get into that to you in a little bit but I feel like if I just kind of give you this general overview first I think that would be more useful for like the general population it'd be really easy just to say it takes me like a month and a half to write a sales letter but I'll explain what goes into it first and then I'll come back and I'll explain how I got put together so we'll do it like that and hope that works for you guys and you find that useful let's see so might not seem like much I'm starting this incredible scramble right big big big everybody's jumping in what do they know that you don't why the mad dash uh do we say fifteen trillion down here yet where's it at okay there's fifteen trillion good reasons trillion with the T enough cash DeMint 15 million new millionaires so basically are our big promise which I'm kind of looking at now I know it's uh we just say it's gonna make a lot of people rich it's not as clear-cut as I would write today like I wrote this a year ago right so this is kind of old it's been running for a while but uh I think I would have made a much more clear-cut big promise in here and in the lead early on it's like the first four lines you should make your big promise and say hey you're gonna get rich off this opportunity so we've kind of said that in the headliner so then there's fifteen trillion with the tea make 15 million a millionaire so it's kind like our big promise so the point of the lead which is part number two here right ed one and you get into lead is to bring that hype I've never seen anything like what is coming so there's there's a Amazon here's how big this thing is so basically we're just hyping up like the size and the scope of this okay that factors into the big and fast this is coming get ready all revolutions combined Google Amazon Facebook this new one Wow look how much bigger that is right so this is all hype here's some secret knowledge and then this is kind of like our gimmick there's one private startup at that center of it all so win this we've hiked up let's kind of look at what's happening in the leader there's a thing coming to make 15 trillion bucks look how much bigger it is than Amazon Oh even bigger than all the big things it's happening at a secret place one company this is your opportunity you can you can get rich off this prior to startup okay we're doing the lead quite possibly the fastest growing company ever so we're again we're just hyping we're just hyping it up it's a secret thing nobody knows about it you gotta act fast other people are getting rich okay and then here's where the lead ends this is how do I know that because I'm one of the insiders I'm James Alton sure okay so this is what I call the Guru credibility section we're at a credibility section is we're just basically gonna be like hey man I am a credible source you should listen to me here's me and all my rolodex of really important people Peter Thiel Mark Cuban all this kind of stuff is very important to establish that my man James Alton sir here knows what he's talking about he is a reputable resource who can help you make money because he knows very important people and he has that kind of rolodex that these people can help you get really important knowledge information a perspective that can make you very rich so again this is where the lead will transition out of the lead and into I call the credibility sections when you start introducing your guru notice we're on like page five here's where your thought page for page five and then so here's like a prediction where James made a big prediction it came true again establishing that credibility okay now the next part will be at the end the lead and you can say credibility section here if you want it's almost kind of part of the credibility section so let's just put credit section credit section was not in my original outline in my brain next part body copy credit section is kind of part of the body copy so we'll say we'll do this how about this like this better let's do body copy here and this is gonna be the only part of the body copy Alex I'll establish like this is almost non-negotiable you need the credibility section so that's how you know the body copies begun now we talked about it yesterday was the only template that I think is worth a damn for copywriting is the body copy formula I don't like to call it a template I like to call it a formula it's a objection claim proof benefit and I go over that in the as all yesterday's video was about so throughout the entire body copy from basically page seven until we make our offer and the offer comes about 15% left of the letter so it could be like so around it could be anywhere from 75 percent through to 85% do everything you know what let's say the last 30 percent of the letter is the offer section how about that okay so for the body copy all you're gonna see is kind of over and over and over again objection claim proof benefit objection claim proof benefit that's kind of how the whole body's gonna go until you get to the point where they make the pitch for the offer all right where's this offer here so the offer kind of starts here is when you start talking about I'll reveal it in this pre IPO prospectus so this is kind of like your your report get them to get this report and what we're really selling here's a newsletter right so the review I reveal the strategy and the pre IPO perspective switches are basically it reveals exactly we've been taught this whole sales letter it reveals the secret knowledge okay and then everything you need is in here so now we're talking offer section on page 17 of 26 all right so 65% of the way through so everything from here on is basically offer section we're trying to get them do a set up for our newsletter we're not really still in the pre IPO prospectus as a matter of fact we're giving it away for free I'm pretty sure we see the word free in here time overlooked it oh there's and the best part is completely free so now we're what we call the office section ah per section and that'll be that'll be like hell you can probably say 40 last let's say last 30 percent of letter okay approximately last 30 percent of letter okay cool and in this part we're gonna introduce the report right we're gonna give them the thing that they want we've been telling you about the secret place is 15 trillion dollar gadget this 15 trillion dollar opportunity now we're gonna tell you how to get it in this report then we'll begin the offer during the offer you'll basically hype up and sell that report and then we'll say all you gotta do to get this free report you can get started today with your free IPO pre-ipo prospectus I publish a monthly income an opportunity research publication called I'll touch your report alright so basically this allows you the opportunity to get that report if you join his monthly research publication you want to report that's gonna be in your offer section there so let's see that's gonna be it and I guess one last thing you can maybe call this the last part call it a close which is like the last couple now in the UM I'll say a couple more things real quick offer section you need to kind of give them a couple things the on Versailles you need to ensure your report intro that service because we're trying to is the one we want to get a service from the join our membership not actually get the report reports kind of bonus to lure them into the membership so ensure the report ensure that service and then you also want to basically you want to really hype up that credibility and offer them like right here we could testimonials testimonials always come at the end don't jump on testimonials too early you want to do that usually it towards the end with the introductio
of your service report you spend most of the letter just building up the hype about your idea and improving and overcoming objections using the objection claim proof benefit formula moving on I go over all this stuff and way more depth on in the book take their money at Carly Ryder calm for its last book then you also have bonuses so bonuses in here this is all very very like template like this is this is like by-the-book kind of copywriting because this is one of my earlier sales letters when I was just kind of ask you the basics so here's the recap section this is a fan shop they call it a fan shop got everything in there guarantee goes in the offer section let me know and here's probably the clothes right the closes like this last page or they're like hurry hurry hurry and you we summarized like everything and then you're like hey you gotta get in now cuz we got scarcity urgency whatever that may be for your offer BAM bing bang boom okay good so how long does it take to write a sales letter was the question I got on YouTube please we got any comment let's see I do have some comments Jack Johnston says would you drop cred section always after the lead yes in no um I don't like the word always I would say generally for a front-end so for a friend no one cares about your guru a front-end is a offer that you're putting out to the world for basically cold traffic this is a front-end promotion meaning we used to run this on like Facebook or something right and someone who's never heard of us never heard of James would come in and we would say hey man we've got this opportunity for you check it out if you need if you leave the letter with James a guy they don't know or care about at this time then they're not gonna be interested in your idea because they'll bounce beforehand don't don't start off talking about you start some of them so with a front end you definitely want to start with the big idea and move your guy just to that point like sell them on the opportunity which is what the lead does pipes it up so big but then when they get to that point like why are you telling you this who the hell are you that's when you that's when you start the credibility section I'll tell you a quick anecdote total tangent I'm famous for tangents and like jumping off topic something that bugs me on Twitter it doesn't bug me on Twitter I hate Twitter I asked I know I would have to concur Twitter though because there's so much copywriting space like there's so many people selling copywriting stuff I'm like the only person not selling on Twitter a copywriting course but um one of the things that bugs me on Twitter is when someone feels way to Twitter famous to explain themselves to a new follower like if if someone comes into their funnel and they've already got 1,000 followers and the guy's like okay what's like they believe that they believe everyone on Twitter is already indoctrinated into their message and they think that everybody already knows who they are because they've got like a blue checkmark or something beside their name but chances are even folks like James Altucher who like changed my life with his book choose yourself like that was like a big game-changer before I ever even knew what a guru financial was like that dude I thought I thought the world of James right and then you know it turns out I've been working in Agoura for a year and James is actually one of our like partners you know he works he's one of our gurus works with us and I'm surprised by how many people do not know who James Altucher is now how do you not know who this guy is he's like so huge like the entrepreneur space so um after I say that to say like when I want to see people on Twitter who are like I'm not gonna explain myself to you or I'm not gonna tell you my credentials or I don't have to tell you why I believe this I have 3,000 followers dude it will shock you how big the world is and how little most people are and how little their circle actually is like it's it's you you kind of like credibility is important man there's so many people who will be coming into your funnel like I just I want to hammer that home like that's something I've learned like just watching and I want to make sure that as I grow larger that I don't ever become that guy either I kind of want to make sure that I try to treat everybody as if I'm still on nobody and it's like a brand new formal and like they just heard of me for the first time and I think it'll take you a lot further and I'm realizing that form organic or financial that people you think would be a household names everybody would just believe a lot of times they mean heard that person right so just a weird tangent that I notice from Twitter well I saw some some people were just like I'm not you don't know who I am like bro you've got like a couple thousand followers man your Twitter famous I don't know if you encountered that before but anyway um so you do I got way off topic but yeah for a front-end that's an ad running to pull traffic even if your dude super famous chances are a lot of people don't know who he is and you need to tell them why you're why they should listen to you and why you've been giving this big opportunity so but all right all that being said the back end is totally different the back end is people will be indoctrinated into your message the way they usually get to your back end your more expensive product like say for instance all right let's use me I don't want to use too much Agora examples let's say I'm selling a book for $12 take their money at kind of the writer calm for slash book but I'm working on this copywriting course though I think what I'm gonna call like the last copywriting course you'll ever need I'm gonna show you me writing a sales letter and I'm gonna sell that for $2,000 the people who are going to like come into that back-end service are already indoctrinated into my message they know who I am they trust me I've built that relationship with them the point of the funnel all right so you start with cold traffic you get them into the funnel you use the front end to build to get them into like a cheap offer say at $49 newsletter and then you build the relationship there and say oh if you like this service by the way I've got a two thousand dollar newsletter that will actually show you exactly how I trade or what what's trades what trades I think are best in the market you gotta be very careful with that language but it's basically like here's the the trends and topics that I think are very interesting here's a bunch of research on certain stocks and stuff like that on the back end products I've seen palm and pili at Banyan he'll believe that's the right I got the name and the company right I get them confused sometimes appreciates plumbing pili a banyan hill they lead palma pili is a massive amazing incredible track record in history they lead on their back-end promos with a massive amount of credibility right out the gate you know Paul you've probably been in his frien product and built that relationship and you trust this dude oh by the way he's used all this information and knowledge to amass this incredible wealth get all this recognition and accolades by the way he's got this new service coming whenever you got a back end product that credibility and that relationship usually comes much earlier almost so in some instances it can come up front and in other times it kind of goes like the front end so if it's that's a that's a tough question it's like I hate that dude I don't want to say always I don't want to say always do it matter to your guru is it manage that's what I should have said so I should have said instead of rambling for 10 hours it matters who your guru is what their relationship with their customers are what kind of props are selling all those things matter someone asked me yesterday I think on YouTube like I'm cold calling should I email like dude I don't know what you're selling how much it costs what the form looks like there's so much that goes into this it's a very very difficult question to answer hope I gave you some insight with all that rambling Joseph says why so many pages though okay great question the the reason that so many pages is very specifically I said the lead okay we're talking the lead right well we're just talking about how hype this is a a see where are we going the only back to the top where are we at like I got to share my screen to don't I okay cool so the lead we said are the lead is from basically here at the top and you only need to read this all the way down like page five that's the lead and all that's doing is basically telling you wow you can make so much money with this this is so huge it's so fast it's incredible okay right before the part where we get to this credibility section and this I'm answering I'm answering my man Joseph here right before we get this credibility section we've told you like everything you need to know that this is gonna be amazing and huge and it's gonna change your life forever but you might still have some reservations and that's why a sales letter become so long I have to know think about okay I'll give you I'll give you a real world example with like a story that you maybe be easy to wrap your head around I'll give you like a data-driven one I have to first consider every single objection that every single person might have when they reach the end of the lead when they reach this point in the letter right here and I start talking about why you should listen to me or listen to James when I reach this point I have to think what could anybody possibly think to say no and then you have to go down the line and answer every single one of those things until you've covered all of them and whenever you're considering the vast majority of the very skeptical world its it can take a long time to cover all those objections now my story was I used to be in phone sales five years ago now man lifetime ago and one day and I was I was pretty good at sales and I was really good at just basically like I'll ask you ask the caller like three or four main questions whatever those questions whatever their answers were I was repeated back to them and be like okay this is what you want because you said this this and this I think this is perfect for you you're ready to go let's get you signed up give me your social security number in your credit card number and that would work very well for me except when it didn't and when it didn't work I was pretty quick to frustration and one day I had a sales coach pulled me aside and explained to me that there are two types of people there are buyers who kind of just know what they want and they just want something easy and I just want something fast and they just want you to just tell them what to do and be done with it he said those guys he's a Kyle you close the hell out of those guys like you know it you ask them exactly what they want and then you tell them you're gonna give them exactly what they want he said the people that you struggle with Kyle are the people who are like but wait a minute he said I can tell you get very angry when someone says but wait a minute and it's because I was really used to that fast pace like close close close close I wanted to make a lot of money wouldn't that make ton of sales when people will be like but wait a minute and then did you just go through objection objection until I would be like Liv are you gonna buy or not bro I got I got sales to make Bad News Bears dude that was I was a younger Kyle a lot less patient and the reason the sales letters are so long or because there are a lot of those analytical types of people that who want to have like they want to logically justify their decision so the leads purpose is to get you emotionally aroused and ready to buy the rest the other 26 pages are to get your logical brain to say okay I'll accept this and there's a lot of people who are leaning like yes they're already bought into the idea but they will absolutely not allow themselves to buy unless that one question they had in the back of their head can be logically answered and then once you cross that off their list they will buy the problem is we're talking to the entire world so you need to create a really long letter to to get cross all that stuff alright so I hope that helped Joe oh all right let's see what was next jack says I think the more objections there can determine the size of copy yes exactly jack that's why it back ends like this promo is a front end 26 pages back ends can be up to like 60 pages because those are two thousand dollar products and yeah I think you got to be able to overcome every objection and very detailed all right cool so side says hey Carl toes headline lead body closed structure apply to all forms of copiers just sales letter dude everybody you can say it does for for phone calls to maybe it may be the lead is a little bit like maybe I don't know it stuff basically it comes back to that attention interest decision action kind of follows that doesn't it like maybe for phone sales to be the same thing hey can I get like three seconds of your time so I can sell tell you about a way that you can reduce your phone bill by forty five dollars okay you my intention yeah I'm a little bit interested so um the question is does the headline lead body closed structure apply to all forms copy again I don't like this word all I don't like the word always I don't like this word all because it depends on your offer depends who you're talking to depends on them on the service that you're dealing like does it make sense does it lend itself I think you can sell virtually most everything you can sell a lot of things with a traditional sales letter Joe's just subscribe to my newsletter awesome Joe Joe never understood why so many pages leave this on your Facebook page I want to study this um okay so Joe what I'll recommend you said you just subscribe to the newsletter look for this letter it should be under my take their money there's it's all broken down into files so go to the file that says take their money samples I think it's what it called what is called and it should have all the sales letters that I refer to in my book take their money and I break all these letters down that I break different parts of these letters down inside that book so if you want like hands like like you want to see it be broken down and me explain it you can check out my book take their money of Kyle the writer calm forward slash book Tony says James is like the only guru I know in Agoura some people will have a lot of objections and questions they want to throw at you the letter should be as long as it needs to be to handle objections and get the sale exactly joe says boom makes so much sense thank you yeah exactly everyone's helping each other out here in the comments that's cool look we're building the community over here guys you see we're changing the game we've got people helping people and I'm kind of proud to see that that's really cool man I've got I've got my dudes in here my regulars I've got new guys coming in and everybody's helping each other out Joe says I like he says I'm new but I like you you're humble I'll try to stay humble as possible I do think it comes with experience and again the I don't consider myself humble I think I couldn't maybe I could consider myself a little more aware like I understand now and I don't make mistakes that I probably made in my 20s I'm 30 now and I know that when I wasn't on the phones I was very I was very impatient and I've seen it like the stuff that I mentioned on Twitter I'll see gurus like lash out at people who want to follow them but they're too I'm too important to answer your questions kind of like I've seen that dude like cuss a dude out cuz the guy said why should I like the guys had asked me anything and the guy said well why should I listen to you and the dudes like custom out like just tell them why you don't say hey man I've been in the game for six years I've sold this many books just do your credibility spiel man if anything is free advertising like blew my mind I think that's like I think that's like something I've gotten to see from my experiences working at bigger companies and also like kind of quietly lurking
nd watching the the social media world I'm trying to stay out of it but I think I'm gonna have to jump in if I want to sell more stuff that's where all the customers are on there on Twitter so yeah they're selling a lot of copywriting stuff on Twitter I've seen it all right let me see if I got any more questions all right all right all right that doesn't I don't think I got anything new coming in here so I think I'm gonna wrap it up this is 33 minutes this is a long one I hope this was useful I'm gonna show my screen one more time kind of recap so you know what I never answered the original question how long does this take me this takes me about a month and a half I'd say and that's because I spend probably so if we use the we'll use the format of the copy as an example you've got headline lead body cred offer okay so all of this section is about 70% of the letter and then the offer and clothes like well the offer section and plus clothes so we'll say 4.1 right is this is the last 30% this is how you write a sales letter this section is actually research the first 70% of the month and a half it took me to write was research and actually leads me into what I'm trying to build now so people you can people think that it comes from here people think I'm smart or clever or I'm a good writer or something like that like or that basically when they say stuff like that it's like oh I can't do that only you can do it because you have more more knowledge or you have natural talent or you have this you have that no dude I do the research and that's kind what the project I'm making now I don't want to call it right now I'm just calling the last copywriting course you'll ever need is as I'm writing a full-fledged sales letter for my book take their money I'm not using any knowledge from here or I'm not really uh I mean I will use I will use some stuff from the book but you know I don't want to tell you what's in the book I want to sell you the book and when you're styling the book when you're selling the research report I'm selling you the pre IPO prospectus and the sales letter right I don't tell you what's in the sales letter all right I don't tell you what's in the report I don't tell you what's in the report or you want to get the report I sell you the report because that makes sense so I don't sit here and just tell you what's in the book I sell you the book that's that's something that like that's like a paradigm shift that most people need to go through is it's not it's not in the book and it's not in my head I'm selling you the book based on research of the rest of the world that supports my claims that you know getting yourself immersed in a language is the best way to learn and copywriting is a language and that new easy safe and big are explosive and powerful sales triggers that cause people to buy things I'm and I need to find research and numbers and statistics and evidence that support that and that I need to do my own research like I had to i underst that I made 7 point 1 million in one year I had to go find that because I needed something I needed hard evidence to put in my credibility section of my sales letter to say hey you should listen to me because I made over 7 million bucks I gross for Agoura I didn't I didn't earn it wasn't my income I made 7 point 1 million dollars in sales for Agora in a year so I needed to go find that and I had to ask the accountant but did you print my entire report all the sales for my front ends of back-end so what does that gross how to and I got that number again I had to go out and do a little bit of research little bit digging because it's not you don't sit down and think up a sales letter you research it you research at your research at your researcher and when I build this project that I'm working on my back-end project my back-end product when that goes out you'll you'll see that how long it takes if it takes me a month and a half well I probably spent the first month just doing the research writing drafts and that's another thing I want to show you is I'm I'm becoming I'm becoming one of those guys that writes and researches simultaneously I write a bunch of stuff I know I know now what section comes next and I can basically write a skeleton and be like okay I see here that I need to go find proof for this and you go find proof for that and you do research on this and then I'll go do it now I'll insert it because I kind of have now with the experience that I've got I know how to build a sales letter now I know the template right and I kind of just showed you that here because this is kind of the sales letter format that you see pretty much ubiquitously in this industry that we're in ok so again I've rambled even further let's see jack says by the book Joseph and here is a tip buy or get lost or colored pens you'll need them yeah thanks Jack for support in the book brother appreciate it so that's all I got waiting for any more comments don't see more questions but yeah the book is that take their money no the book is at Kyla Ryder comm forward slash book it will teach you the language of copywriting it'll also show you how I break down these promotions and how you can use the language of copywriting to help multiply your own sales and write words that really make you rich thanks so much for tuning in today copy squad I hope you found this very informative peace out
