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hi guys this is gonna be a great video I'm really excited for this because we're gonna show you five interesting lessons about how some of the biggest companies in some of the biggest industries in the u.s. use automated content and use template variations to create very wide exposure and visibility and get themselves a lot of sales without having to pay tons of copywriters to hammer out tons of content and without having to pay for lots of creative development for lots of different templates so I'm just going to show you that right now and we're gonna walk through these lessons and they're interesting because they're gonna answer a lot of the questions people have about well how does Google treat content that's pretty much duplicated or varied and how does Google treat templates that are kind of the same but different so let's go through lesson number one here that's roto-rooter I'm gonna walk through this and if you go to their website it's pretty simple nothing major but as you know there are franchise that runs nationwide they're huge right they've been around forever if you look at the site colon command on Google to see how many pages they have indexed on their site it's ten thousand three hundred so they have ten thousand three hundred web pages on their website that are indexed now I've checked them over the years and they've always had that if you're to look through this you're gonna find that this is not handwritten peach by peach pie peach they did not pay copywriters to write ten thousand three hundred pages and they did not invite ten thousand franchisees to handwrite their own content either no they'd create a mixed and matched content and you can see that in here I'm gonna go ahead and just sort of prove it I opened a few of these pages that are different cities in different states Tamm so here's one and what's it saying plumbing and water cleanup yeah we do both then you go to another one different city different state says trusted for over 80 years but the third one goes back to this plumbing and water cleanup yeah we do both again hmm they're mixing and matching combinations well I took two of these pages and copied the contents and stuck them in the text compare device okay so there's a site called text - compare.com really awesome and I went ahead and paste it in to those pages everywhere that you see white okay no highlighting that means it's the same verbage between the two pages everywhere where it's highlighted that's different something's different okay if you look through this a lot of the content is the same from one page to the other but they have chunks that are mixed and matched into place and that's true then if you go in and copy over a couple other combinations and check them out you're gonna see different blocks that get replaced so that's the first lesson they have a lot of variation the the wrote original content then they wrote stacks that are similar that can be plugged and played and that they ran automation to plug-and-play all these combinations to form their pages they may have formed 50,000 pages and submitted them to Google Google may have found value in these ten thousand three hundred and decided the rest didn't seem to say anything new so they didn't bother to index them that's perfectly fine it's not going to bother Google any if somebody does that so that's the first lesson is that for everyone wondering if you can write not word spinning but if you can have variation content stacks and mix-and-match them sensibly if you can actually create newness in pages and the answer is you absolutely can and that's the lesson we have here with roto-rooter this is lesson number one let me move on to a new lesson okay say a second thing by the way you may know all these lessons I'm just going over them because they're interesting to those who don't know all right so here's Stratus dental group and what they do is a lot of websites and structure for dentists nationwide okay so websites are part of the solution they provide for dentists they give them more as well the contact software that keeps their calendar and appointments and lets everyone know when they need to come back in different things by anyway they usually sign off their website with theme by Stratus dental group so I used that to do a search and see how many different websites they had that on okay and in so doing I wanted to take a look at their templates okay so here's one dentist that they did a website for and I just kind of scroll down you can take it in real quick visually and you can see what they got okay there you go now this company by the way these are not simple guys the Stratis tunnel often charging their dentists about thirty five hundred dollars a month for the solutions they provide to them they're a big player so like rhoda rooder you would consider them an industry leader okay so let's come back to the the work they do for the websites there's one and we go here we see a whole different dentist in a whole different city and yet it's basically the same template there are some modifications to it it is a little different to be sure okay but these are very similar alright they really are similar now let's step forward a little further yup okay I'm gonna show you this this is done by them too and if you take it in you kind of get the idea okay it's sort of boxed in the middle and yep it's theme by Stratos Dental Group right a whole different dentist well watch this this is the same thing okay it is the same template just with changes okay to the color schemes and so on and then if I go further here's another one same thing another one another one another one they're all the same not just that when you go through the images you're actually going to see some that are the same from website to website so for instance if I go through I might recognize some of the faces on some of these because they do some mix and matching okay there see that one yeah they've got a few that are certainly the same in that sense now huh and there you go again right now having said that and there you go again okay mixed and matched now having said that even if you take it further some of these guys have the services link is clickable and when I click there I take in some of the faces here and the order just kind of like memorize what you see and then we go to another website go to their services link sure enough it's the same thing but in a different order okay kind of that idea all right and they have that going on with a lot of these websites as well so just to make the point you can use a lot of the same materials but mix and match them in different ways to create different user experiences that's totally doable and that's perfectly okay by the way I checked all of them they're ranking for their main keywords in their cities okay like Dennis Hot Springs AR if you go look them up you're gonna find them there okay same with the rest I went ahead and checked and yeah they're all up okay there's Google's not pinging any of these guys because the framework of the web sites the same and that's the point I want to make there that's that lesson by the way the web sites that we do you know they're at this level now okay they're pretty nice all the way around we're getting these things up and going the way we want but we're creating this an incredible stack of beautiful powerfully interesting templates that have really nice styles to them so what if we were offering something like this to our dentists right you think that we could interest someone with a design like that maybe to upgrade and what about this design okay we have more than one design that we can offer out to the dots right and there you go very cool web sites all the way around awesome event panels everything's coated great all right let me continue so what do we have here a lesson that you can use the same great templates with modifications for different web sites in different locations for different keywords Google has no problem with that so what's the next lesson that you can actually get multiple front-page results for a single keyword ugly homes for sale pretty big and that's a pretty big keyword you can see 35 million results so some of you guys have driven down the road and seen their poster by the side of the road you know we buy ugly homes that kind of thing well if you look at the first to scroll past the ads and you open the first two websites we have we buy ugly homes calm and home busters calm obviously that's two websites there now if we take a look we see one of them and then if we go to the next one we see we might even recognize that guy from the poster but there you go okay we see another one you know what though look at the phone number eight six six two hundred sixty four seventy five come back eight six six two hundred sixty four seventy-five can't tell me that these are independent operator websites now what these guys did it they have number one and number two results on the same keyword okay so that's a lesson that if you have different user experiences okay this website is very different than that one then what can you do so you have different templates built you can actually wind up ranking on the front page of the same keyword more than once why is that important well say you're trying to rank for a hundred total keywords different things that people would type to find you don't you want to be as many of the results as possible on those pages for all of those hundred keywords everywhere people might slide up and down and decide to click on something they think is interesting or maybe they think that reads better or maybe that one don't you want to be as many of them as possible to capture the majority of leads and therefore sales possible yes of course and that is the lesson matter-of-fact these guys are so hungry for buying all the distressed properties in the state's fixing them up and reselling them at market value that they are just hungry for taking over everything let me show you some more examples on real quick because it's now if you do a site colon search on we buy ugly houses dot-com there's a thousand three hundred seventy pages there now that's not as much as roto-rooter which had the ten thousand three hundred right but let's let's take a look at why can we scroll down we start reading and we see we buy houses in Wichita for cash fast we buy houses in Toledo for cash fast we buy houses in Indianapolis for cash fast kind of goes on and on not as much variability all the way around right so if we take a look at a couple there web pages the different ones on their website and we do the copy paste in the text compare very little variation all that whitespace remember the the nothing highlighted they're the same so the only thing that's really changed is the name of the city and surrounding cities and that is it for the whole page and yeah I checked some of there are other pages too and that's what you expect having said that they do have a thousand three hundred seventy variations of the main page right their original page says what we buy houses all of these this is where they got one thousand three hundred and sixty nine more pages up basically because they went out of their way to create a page for each different keyword right each different location do they benefit from that absolutely they could be on the front page at least once for all of those different keywords okay could they benefit from creating more total variability yeah cuz then they might wind up like the roto-rooter example with you know ten times as many total pages and play the more the merrier right that's how you get rich okay let's continue there's a main company that's doing all these websites for that industry buying houses they're hungry like I say they're called investor carrot okay so powered by investor carrot is something they put on their websites now they have these websites out nationwide alright so I decided I'm going to take a look I mean even for Denver we see 79 results and I thought okay I don't know how many websites that really represents but it's quite a few I can see that okay let's go and take a look at a good keyword there sell my house fast Denver okay totally interesting Hecht sixty thousand results for it I started opening the front the the first ten results and do you know what five of them belonged to the investor karat group if you scroll to the bottom you see it powered by investor karat okay and if you go to the next one and you scroll down alright powered by investor karat it's the same company now they could be working with real estate agents in every location or they could be emulating that they could make it seem like their different real estate agents but really it's just their different websites okay they could all use different phone numbers to forward to the main phone number that they answer anyway on behalf of all the websites they could set up forwarding phone numbers for a buck and a half each a month and whenever somebody calls this phone number their caller ID will say LVN real estate so they know to answer saying hello lbn real estate how may I help you right where as on a different website if somebody's calling this number they would see on their caller ID home trust and hello home trust Tommy I hope you same person at the same desk answering on behalf of all the different websites out there perhaps all the programs are they doing that I don't know okay could they be doing that sure do people do that absolutely that's very common in the industry especially if you're hiring other people to field the upfront questions for you at the front desk right some website marketing companies offer that kind of service what's my point take a good keyword what if you can be five of the results that people could click on that's what they did now let's look at the other part of that because this is interesting this is one template style let's keep it in mind let's flip to another one all right probably this is different okay it's probably different or at least different enough there are many things that make it somewhat different let's say it is different I'd say so now let's go now look at even this blue bar okay I want you to keep it in mind cuz let's let's take a look at like the rounded corners on this contact form this arrow let's take a look at the next one okay sure enough you can see where this starts and where this ends okay these are the same template okay the same rounded corners the same blue bar okay just different layout okay look at that even the same arrow you recognize same rounded corners they have multiple front-page results right next to each other for a useful keyword and they're only using three different templates that I can see here I'm assuming that's one these three are another and this is a third one okay and even that one might not be so different but I'm gonna say three templates got them half of the front page five out of ten organic results for that one keyword and who knows how many more keywords they're showing up four one two three four five maybe six seven eight nine ten times if they're going after the thousands of keywords and they're trying to show up as many times as possible keyword by keyword they're doing it with this method okay so that's a lesson in going big when you want to think like the big boys you want mini websites you want them different formats in the best efficient way to create them cost-wise is to create base templates and make variations out of them and that's what we specialize in okay so the next point I want to make because this is interesting as well Oh keep in mind that template for a minute - I went to another city real quick just to compare it and sure enough let's take this keyword like sell my house fast Atlanta okay very much like so my house fast denver sell my house fast atlanta opened the ten results what i see for these look at that already you recognize it by now don't you the Atlanta template here and the first thing you see looks like that sure enough right and yet it's a whole different website East what is at East ATL homebuyers dot-com totally different than fast flow homebuyers dot-com huh so this is fast flow that's drier or whatever it is aunt Dre or dryer but it's the same thing same templat
right so this could be different people running it or the same person it really doesn't matter at all okay so oh oh oh here's one more thing I want to make a side note on because a lot of people are interested in this there were companies that tried to sue Google because Google allowed organic results that have fake information on them like fake addresses and phone numbers okay and for those of you that are just wondering about that google won the case and this has happened like three or four times and google always wins the case for the same reason organic results are not guaranteed in any way to be accurate in any way shape or form Google pays zero attention to the validity of them it does not know or care if multiple front page results belong to one guy or many guys all Google cares about is showing best results and varied results for the keyword searches that means if you create variety then you're almost guaranteeing yourself a lot of front-page positions the more variety the better okay so the more templates the better and the cooler the designs the more modern and the better coded that means less chance of of getting hacked or having virus issues easy admin panels means making simple updates that are awesome that's all the stuff that we do so let me continue this real quick because I'll show you something else that's neat now how many templates are they showing up on this for like I said some my house fast Atlanta they got five results or four four that's one of them there's another now really look at this because guess what the next two were based on this you'll be able to tell immediately there it is you can see it variations on the theme and there it is again now here's the point I want to make and this is the next lesson what if you have basically the same template these three here okay and they're ranking right next to each other for good keywords okay hey there's what forty-five million results for this just thing you know those those five words show up on forty five million webpages all the way around so the best matches for them seem to be right up in here okay well taking a look at those three similar templates that are showing up right next to each other let's do a text compare cuz I'm curious they're similar templates are they using similar verbage let's take a look so when we start and we look okay it seems pretty different on the whole there's a lot of different print here all but wait a minute the further down we go nope a lot of copied material you can see it right away okay so again they're mixing and matching the material how's that for crystal clear and yep I tried these all three websites they're mixing and matching contents okay they really are it's that simple all right so your next lesson is if you use similar template constructs but they're very different user experiences and you have similar contents in other words the text blocks and with variables and you can mix and match them sensibly across the websites then yes you can absolutely make multiple websites rank for the same keywords right next to each other now here's the coolest part for those of you who are technical enough about SEO to understand the value of it how many of you are thinking what about links what about backlinks well I had that on okay at one point I took a good luck because I wanted to know the same answer kind of waiting to see the same kickin it will soon and I actually said of these websites I'm take one of them and I'm gonna go check it out on Moz and look at the inbound links to it okay so I got my LV and real estate com you're gonna love this lesson this is an awesome one it's the last lesson okay so how does Pete drink Wirt okay most you guys know if you want to make a website rank higher what do you need to do you if you want to make this website rank higher you have other websites linked into it okay so you run over here and get this website to link in because it's some website you can get access to and in put a link on you run over to this one and get a link there point it in you run over to this get a link point it in and then you spend your time just finding all these guys even if they're smaller quality say less important but and you're getting juice to these guys as well as yourself so that you can really drive juice your way okay that's kind of how it works so the way you rank is to get other websites to mention you well think about the natural benefit of creating your own websites instead of just having one you have one two three four and five and not just that look at this two main authority of one and one but what if they're backlinking another one who they could shove it's the authority up what if that and several websites are backlinking another one all they could shove its authority up what if those guys are continuing to shove the authority up higher and higher and higher you know up until they're getting really high authority on their master websites these big ones up here see so they created all of this to make these stronger right that's huge value in having multiple websites so I had to prove it are they going out of their way to do that are they linking some of these to other ones some of these to other ones I went and looked you want to see it it's beautiful it's so obvious when you see it okay so here I was able to look up the list I started chasing now which one and I'm pulling up two of them right here and these two are pointing links in at that LVN website where's that one again el viento p.m. I just want to find it yeah this one this one right here LVN real estate calm right check this out okay what's this a and now I can kill this bar cuz you guys got the point everything's got a different domain Authority it's all different bubbles different numbers of links pointing in from some of the sites that are stronger or less strong but there you go okay they use a bunch is the slaves to be homogeneous to their masters and that's a necessary sacrifice you're going to sacrifice the rank of some websites by making them bend their juice to other websites and having them collect it and Bend that juice to even other websites okay now that's fine and it's a good thing and you can still benefit all the websites in the act but I'll save that for a different topic here's my point look at this this is um so your house fast in Connecticut okay what does that have to do with our LVN website back here wherever that thing was but take a look down here how does so my house fast is Seymour Connecticut da da da da da da when you need to sell a house fast and see more Connecticut see more Connecticut contact information we'll reach out to once we review the information about your home we will provide you with a full cash offer now do you see that your home is a link guess where the link goes the front page you can see it down there right the front page of LVN real estate com why do they do that do they have any business doing that no should there be a reason that there's a link called your home pointing over to the other website I don't know why your home what does that have to do with this not directly anything right but by definition this link means this website here is voting for it's suggesting or recommending that website there if you see a reason to click on that link to read more okay they have the total right to do that and yes it's absolutely a huge advantage in rank you want to see it on the other side too okay here's the other site this one's somewhere else it is in Colorado Springs Colorado so it's local it's being home Ajoke from one site to another check this out you're in a rough situation telling yourself I need to sell my house fast Colorado Springs if you hover over Colorado Springs you get the Wikipedia link for Colorado Springs okay that's a link paying homage saying I'll share my juice with Wikipedia for those who are interested in that Google likes reward that kind of thing when you link out to Wikipedia it gives Google a reason to consider also helping you a little bit now take a look down here so what can you do to sell your house fast isn't that funny guess where that goes LVN realestate.com but this time not the front page it's going to a deeper level page called sell my house Colorado Springs and if you go sure enough you're there on that deeper level page sell my house Colorado Springs different color arrow everything here is on this website do you get it and then this is pointing at Wikipedia for Colorado Springs as well start and remind you of this kind of graph and how these things are pointing around at each other that's the point not to make a pun on the word point at this point at this juncture but here's the thing when you auto generate lots of websites make sure you can Auto generate backlinks through the entire structure of pages and not just to the main page of each website but the exact page you want to get juice to so that those pages can rank so you think which are going to be my slave sites which you're going to be my slave sites tier level two which are going to be the Masters and how do I want the pages on the deeper level websites to relate to the pages in the middle and relate to the pages at the top right there you go now that right there is gonna take care of 99% of your rate the rest of it is sure now that all of that is easy and managed in as a cinch to produce just go out and get some regular good old fashioned backlinks to some of the web sites somewhere like yellow yellow BiggerPockets com just go find you where your competitors putting their links and show them next to them by the way we see that happening here right LVN real estate that come has links coming to it from those two sites I showed you obviously and other ones like this one there's the anchor text and this one there's the anchor text and anchor text and so on and so forth and so on and so forth and that's exactly the point right is that this is how you drive your juice up and this is how you rank higher but they could be more attention maybe to some of these anchor texts it's good when a lot of them are off some of them should be on and some of them are on sell your Denver house selling your Denver Colorado house they're thinking about it mixing and matching it can we oughta generate not we'll create all of these links throughout all of our websites for any project we do for you yeah could we do a project for you once that set you up with enough material and enough very templates to be able to pretty much do what these guys are doing at their level of the game yes we can absolutely make you as strong as some of the strongest players out there on the internet there's basically two levels to that one is to get as big as rhoda rooder as strong as rhoda rooder being one website with ten thousand three and a pages on it for example okay to do that kind of a project and then the higher level project is getting more of the sort of mix-and-match structures right a lot of them built so that you can really push it take over set up websites for affiliates agents and so on by the way once the project is arranged you're able to hit the button and generate as much as you want and each next website cost you how much at that point just the cost of the domain name like twelve bucks here okay and you can keep as many as you want up after the first year into the light as many drop off as you want after the end of the first year so you're not locked into anything okay so if you want to get into tools at this level because these guys don't sell what they have roto Ruter whatever structure they came up with to meet their website variability work that's not for sale these guys over here that is dental Stratus you don't want to pay for their websites their web sites are not all that awesome and they're just selling to dentists anyway that's their whole business and they're gonna sell free large amount okay most dentists are paying a lot like seventy five hundred bucks for this website plus you know however much like probably two hundred and fifty a month or five hundred a month towards SEO okay how would you like to be able to just sidestep all of that and create everything you want for your own business maybe for partners and make everything ranked just at the push of a button okay so here's where you go to get access to these tools and these are available for you to come in study explore do for yourself or give me a call so that we can discuss your project and do it for you okay you would go to get trail leads comm and if you go there you can see what's happening here it's a collection of tools that you can use or you can contact us to create projects for you and so you'd want to get full access and you need to coupon code for that you probably have a coupon code which is probably how you wind up on this video in the first place so you would sign up okay if you don't have a coupon give me a call all right so that we can get you set up inside the system once you're inside all right then here's what you need to know just real quick there are a lot of tools and options free things and cheap things okay two things of real value here I mean getting this far up the ladder this custom teenage template for 995 this option here is the option that allows you to create something like this okay the roto-rooter example with the the massive website for all the keywords you want times all the locations you want and the ability to press a button to create more content anytime you want but it won't be on a website that just looks like this this older dated website look it'll be on a top quality website of your choice either you choose or you can say choose for me and we'll come up with something for you that's totally awesome all right so there's that option now for those of you who really want to take it far and you want to be able to produce at this kind of level we've been talking about here then you want to get a stack of different templates that are all set up the same way that 995 project is that'll be with variability and in the content and the template it'll be awesome now if you want to go far you get this full beauty and beast takeover and that means that for the price of eight of these templates okay about eight thousand dollars for the price of that you get ten totally different template designs meaning different structures where each one of those ten can be used for all these variations okay it's kind of like what Stratos ten a little bit back here see there's these that's one this is one template this is a different template this is totally a different template but it's good to have that variety right that really helps you go from just having one result on the front page all right like like this to having one two three four maybe five okay different results on the front page okay you might you might have one depending on your template you might have three depending on your template but if you get more templates you can have more results that's where our Y really kicks in because you don't know what someone's gonna click on once they click they start reading they may not come back they probably won't even see you anymore but if you have multiple front page results you are dramatically increasing the tendency to get clicked and therefore dramatically increasing how many sales you make okay and that is best done with this full beauty and beast takeover once you're done you can make unlimited websites at like ten dollars each just the cost of each next domain okay and we can do the whole thing for you that's the purpose of the Beauty and the Beast takeover we do do it for you alright so there you go there's your information you can give me a call to discuss your project anytime you want and yeah let's see what we can do for you at your level and help get you from where you are to where you want to be