Ways to increase revenue for your small business for HighTech

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hey Gary this is John Mick L pine reaching out to you from Toronto Ontario my question for you guys with regard to my father-in-law's business my father-in-law is from Minsk Belarus originally so his English is very poor and moved here about three years ago but he's an amazing fantastic contractor and he wants to grow his business and I want to help so given the scope of let's say about a thousand dollars because we're really small what are some baby steps you could suggest to me as a marketer of his business to do so I can help him out so we can start getting some traction here you keep answering our questions Gary and I promise we'll keep asking thanks for everything you do John great question obviously you know how to hit my emotional center by going back to the old country and and that's a great great question and a real practical one than thousand dollars I think is really so much more realistic for a lot of people that listen way more than the clients that we have here at Vayner spending hundreds of thousands millions of dollars each month in different marketing activities a couple different things number one I noticed you said a heavy accent which made me believe that you were alluding to don't give me the advice to put him on camera or put him out there now if his personality is like my mom's who never shows up I actually asked my mom for the first time at the Jets game yesterday I said mom I think it might be time for you to be on the show and make your first-ever appearance she said no she really it's just not her thing and so that crushed my heart mom and you crushed the entire Vayner nation's heart mom they all want you to be on the show so now if his accent is something you're worried about but he's willing to do content and become Bob Vila which you know I know you're in Canada but I think Vila might be an international star right but if you don't know it is look it up you became like the home he became America's contractor in the 80s on PBS when people weren't doing the kind of content we see on cable these days when chefs and real estate agents became famous and so I would put I would make videos of him if he's that great of a contractor I believe you I think you know you get different skills from different parts of the world he'll bring a little that Eastern European Flair or soundness or whatever that angle is to the Canadian building market I think you put them on and start doing Bob Vila like videos now with a thousand dollars I would spend that on the 10 15 20 30 mile radius of your guys area to get those videos out to people that are fans of things like Architectural Digest or things that are into building and and interior design into the culture of home building contract work renovations things of that nature so now if he's not willing to go on camera because he's introverted or shy worried about his accent I know a lot of those variables you need to figure out how to make content that is compelling to people maybe you translate his advice into written form and then you run ads on Facebook in a 20-mile radius did you know you can fix cabinets by doing this replacing new floors and you've got to target people based on interests that may find that interesting content is the gateway drug for small businesses that don't have a lot of money have to put out great content spend little dollars just like I did with Wine Library TV but now there's more things Instagram accounts those kind of things that's what I would do you