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The Oscars and Emmys are the two oldest Entertainment Award ceremonies that made their broadcasting debut to millions of TVs in the 1950s. From the glamour of celebrities rolling down the red carpet to the speeches to the surprising winners award shows attracting massive attention throughout the decades, the Academy of Motion Picture Arts and Sciences presents its annual awards for film merit. It's a yearly celebration for Hollywood. Both the Oscars and Emmys have had a stronghold on the entertainment award shows like guys, they're much of the late 80s and 90s. But as of late viewership for award shows have been on a steady decline, the Oscar saw an 81.2% drop from its peak viewership from 1998 to 2021. As for the Emmys, they saw an 80.6% drop from its peak viewership in 1986 to 2021. But it's not just the number of people who are not tuning into the shows. It's also who's actually turning up to watch viewership for both the Oscars and Emmys have become much older. As the last year's Oscars pointed out the advertisers target age demographic of 18 to 49 year olds are fading away drastically each year. I think they have to address multiple problems on multiple fronts. You don't I mean, again, this is this is a this is a brand new world in terms of how they receive all of our content, and get the award show format has not changed in over 50 years. On top of the steady decline in ratings, the prestigious Hollywood events have also been hit with controversies and protests that jeopardizes award shows as we've come to know them. However, the Oscars and Emmys play a vital part for the film and television industry. Collectively, studios have spent an estimated $100 million dollars each year for for your consideration campaigns to lay nominations for the movies or shows. You got to make money. So at the end of the day, you're in the entertainment business and you're gonna mostly program things that are going to get eyeballs, sell tickets, sell subscriptions, and so on and so forth. That does not mean that every studio and every streamer doesn't want to win awards. So what happened to award shows that turned them into must watch nights to miscible TV for audiences. How will the drop in viewership and bad press affect ad spending or the industry's multi million dollar for your consideration campaigns. Nearly a century ago, the Academy of Motion Pictures and sciences presented the first ever Academy Awards in 1929, most commonly known as the Oscars. Back then, the Oscars looked a bit different. It was a private event at the Roosevelt Hotel in Los Angeles, with 270 of Hollywood's who's who in attendance, with the winners being announced via newspaper the next day. The Oscars would not be televised for almost 25 years, but films were the most common form of entertainment during the 20s to 40s. Television was on the...