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Digital Marketing Interview Questions with AnswersA list of frequently asked Digital Marketing interview questions and answers are given below.1) Explain Digital Marketing?The Digital marketing is used for interactive marketing or promoting the product and services using digital technologies. Digital marketing is a technique to use the digital channels to promote the services to consumers and businessman.2) How would you categorize the digital marketing?Digital marketing can be categorized into two segments:Inbound Marketing: In Inbound technique, we take the help of social media, digital c...

Digital Marketing Interview Questions with AnswersA list of frequently asked Digital Marketing interview questions and answers are given below.1) Explain Digital Marketing?Digital marketing is used for interactive marketing or promoting the product and services using digital technologies. Digital marketing is a technique to use digital channels to promote the services to consumers and businessman.2) How would you categorize the digital marketing?Digital marketing can be categorized into two segments:Inbound Marketing: In Inbound technique, we take the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.Outbound Marketing: The Outbound marketing segment includes placing ads, cold-calls, e-mails or signNowes out to potential customers through digital mediums.3) What are the activities used to promote Digital marketing?The digital Marketing activities areSearch Engine Optimization(SEO)Search Engine Marketing(SEM)Content MarketingContent AutomationCampaign MarketingE-commerce MarketingSocial Media Marketing4) What is the keyword in digital marketing? What is its importance for SEO?In digital marketing, a keyword is a word that a user enters into the search engine to find specific information. Keywords are very important for SEO and better page ranking. Where and how you place the keywords is directly reflected on your page ranking.5) Name some digital marketing channels?Digital marketing is facilitated by multiple channels. There are some multiple online marketing channels:Affiliated MarketingDisplay MarketingEmail MarketingSearch MarketingSocial MarketingSocial MediaSocial NetworkingOnline PRVideo Advertising6) What are Search Engines?Search engines play a very vital role to find out the specific and relevant information through the World Wide Web. Some major search engines are:GoogleYahooBing etc.7) What do you know about PPC?PPC stands for Pay Per Click. It is an advertising technique used to direct traffic to websites. It is also known as Cost Per Click. In this technique, advertisers pay to the website owner when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.8) What are the primary models for determining Pay Per Click?Following are two primary models for determining Pay-Per-Click:Flat rate PPC : In flat rate PPC, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.Bid based PPC : In bid based PPC, the advertiser goes for bid in a private auction hosted by a publisher. The advertiser informs publisher for the maximum amount of bid he is willing to pay.9) What qualities an effective PPC should contain?An effective PPC keyword should be:Relevant: List out the targeted keywords.Exhaustive: Apart from most popular keywords it should include the "long tail of search".Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting.10) What is Google Adwords?Google Adwords is the most popular PPC advertising system in the world. It follows Pay Per Click model. The AdWords platform facilitates website owners to create ads that appear on Google search engine and their other properties.11) How would you optimize the conversion rates per PPC?Conversion rate is way to make more visitors to your site. You have to focus on the following things to increase the conversion rate:Write content which is very relevant to the keyword or search query.Maintain a high degree of relevance between your ads and corresponding landing pages.The webpage should easy registering process, signing up for a newsletter or making a purchase.Check design of your landing page which should have right combination of color, layout and GUI to attract more customers.12) Where should you use your keywords to optimize your site ranking?It is very important to place your keywords on appropriate area for better page ranking. These areas are:Keyword in Website URLKeyword in Website TitleKeyword in Meta tagKeyword in Web page contentKeyword density in body textKeywords in Headlines13) Which are the most useful online marketing tools?The most useful online marketing tools are:Google AnalyticsDigital point keyword trackerCrazy egg heat mapsKeyword discoveryStumbleUponXML Sitemap GeneratorFavicon generatorSubmitExpress Link Popularity14) What do you mean by on-page and off-page optimization?On-page optimization: on-page optimization is used to deal directly with the content and the structure of the website.Off-page optimization: Off-page optimization is a technique which is used to boost your search ranking by getting external links pointing back to it.15) How would you avoid the penalty in digital marketing?Follow the below points to avoid the penalty:Do not link to any other site with bad page rank.Avoid Poison words. For example word "link", when you hypertext this text to give the link to your site it becomes poison words.Avoid stealing text or images from other domains.Avoid re-directing users to another page through refresh meta-tags - don't immediately send user or visitors to another page even before he or she clicked on the web page link.16) Specifies the characteristics of bad links.The main characteristics of bad links are:Links from sites that are unrelated to your sites.Links from low Page Rank and Low traffic.Links from link exchanges.Links from those sites that are not in Google index.Paid links.Link from the same anchor texts coming from multiple sites.Spammy links from blogs or articles.17) What is the difference between direct marketing and branding?Difference between Direct marketing and Branding:Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom Ads.18) Why is online marketing preferred over offline marketing?Now a day, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can airSlate SignNow many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newssignNows, watching television, etc. Therefore, the target is within a specific area.The customer's signNowability of online marketing is more than offline marketing.SEO Interview QuestionsA list of frequently asked SEO interview questions and answers are given below.1) How can you define SEO?SEO stands for Search Engine Optimization. It is a set of process to increase the amount of visitors to a websites. It enhances the visibility of web page at the top of search engines.2) Who do SEO?They are called SEO executives, Webmasters, Websites optimizers, Digital marketing experts etc.3) What are the basic required tools for doing SEO?Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader etc. are the basic tools which are used to do SEO. But now a day, there are many paid tools like Seo Moz, spydermate, bulkdachecker etc. available in the market.4) Define ON page and Off page SEO?On page SEO means to optimize your website and make some changes on the title, meta tags, structure, robots.txt etc.Off page SEO means optimizing your websites which involves backlink, social media promotion etc.5) What is the difference between On Page SEO and Off Page SEO?In On Page SEO, optimization is done on website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc. while in off page SEO, the main focus is on backlinks building and social media promotion.6) Define some Off page SEO techniques?There are several techniques used in Off page SEO that are given below:Directory SubmissionSocial BookmarkingRSS (Really Simple Syndication) SubmissionClassified SubmissionArticle PostingBlog PostingPress Release SubmissionBlog CommentingYahoo Answer etc.7) Which are the social media channels generally used for marketing?Mostly used social media channels are:Blogs: like blogger, Wordpress, Tumblr, etc.Social bookmarking sites: like Digg, Jumptags, Delicious, etc.,Social networking sites: like Facebook, LinkedIn, Twitter, etc.,Video Sharing sites: like YouTube, Vimeo, etc.8) What is Google Sandbox?Google Sandbox is an imaginary area which contains new and less authoritative sites for a specified time period until they cannot be displayed on the search results. It happens by building too many links within a short period of time.9) What is the usage of anchor tag in SEO?The anchor tag is used to make click-able text written on a hyperlink.10) Define BLOG?A blog is information on the website. Blogs are usually the work of a single individual or of a small group on a particular subject.11) What are some techniques of Black Hat SEO?Keyword StuffingCloakingDoorway pageLink FarmingHidden Text etc.12) Which type of website is good for SEO purpose?A website made on flash.A website made on HTML 5.The content presented in a flash website is hard to parse by search engines so, it is always preferred to build a website in HTML for better SEO perspective.13) Which are the most important areas to include your keyword for the SEO purpose?The page title and Body text are the most important areas where you can include keywords for the SEO purpose.14) What is the webmaster tool in SEO?The webmaster is a free service by Google which provides free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submits the XML sitemap.15) What do you mean by Spider?Many search engines use programs called spiders to index web sites. Spiders follow hyperlinks and gather textual and meta information for the search engine databases. Spiders may also rate the content being indexed to help the search engine determine relevancy levels to a search.16) Why the title tag is valuable?In SEO the title tag is very important it is highly recommended to include a unique title that exactly tells about the contents site in a page.17) What is cloaking?Clocking is a technique which is used in Black Hat SEO that enables to create 2 different pages where the page content is presented to search engine spider.18) Is HTML case-sensitive or case-insensitive?HTML is a case-insensitive language because it doesn't matter for uppercase or lowercase.19) What is the difference between SEO and SEM?SEO is a process to get our website to appear in the search engine result page.SEM is a search engine marketing to purchase space in the search engine result page.20) Does Google use the keyword meta tags?No, Google does not use the keyword meta tags.21) What are the tools used in SEO?Google webmaster toolsGoogle AnalyticsOpen site explorerAlexaWebsite GraderKeyword PlannerPlagiarism Checker etc.22) What are the limitations of title and description tags?The title tag should be between 66-70 characters and Meta description tag should be between 160-170 characters.23) How would you increase the Pagerank of a page?Pagerank of a page can be increased by building more backlinks from authority sites and high page rank webpages.24) What do you mean by 301redirect?301 redirecting is a method of redirecting users from the old page URL to a new page URL. 301 redirect is used to pass the link traffic from the old URL to the new URL.25) What method should you use to decrease the loading time of a website?We should follow the following instruction to decrease the loading time of a website:Use external stylesheets.Useless images (avoid them unless necessary).Optimize images and decrease the file size without affecting the quality of that image.Use CSS sprites to reduce HTTP request etc.26) Which tool should be preferred between Webmaster and Analytics?Webmaster tool should be preferred over Analytics tool because it includes almost all essential tools as well as some analytics data for the search engine optimization. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics.27) What is the main usage of search engine spiders?The main usage of search engine spiders is to index sites. It doesn't only visit them but index their content also. Spiders do not monitor sites for unethical activities.28) How would you maximize the frequency of crawling of your website by search engines?You must have to frequently add new original and quality content on the website for this.29) When is reinclusion applied in a search engine's index?If your website is banned by the search engines for black hat practices and if you have corrected our wrongdoings, you apply for reinclusion.30) What is robot.txt?Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.31) What is keyword proximity?Keyword proximity is used to measure the distance between two keywords in the text. It is used by some search engines to measure the relevancy of a given page to the search request. It specifies that the closer two keywords to each other, the more relevant the page.32) What are the advantages of submitting sites to search directories?Submitting sites to search directory is useful to get backlinks to your website. The number of backlinks you get, the more probability to increase the chances that the search engine will index it sooner, compared to when it is not listed.

I think reading about digital marketing is a good start, but if you continue to use other people's tips, you will always be following. There is also an airSlate SignNow industry in digital marketing and social media education and, unfortunately, not all of it is very accurate or useful. Part of being a good digital marketer—especially the "best" digital marketer, as this person queries—is being able to jump to the next curve. Sure, you need to be able to repeat tried-and-true techniques—but you also need to be able build communities and campaigns in new environments. How do you do this? This me...

This is a very open end question. It depends. E-com site, small business, enterprise, industrial etc. The one constant with all websites is on-page and what we refer to as "in-page." With the launch of Mobile First it is extremely obvious that mobile compatibility and page load speed is addressed. MC or main content needs to be Described above the fold. Video, pictures, any media will be better leveraged above the fold. The proper use of H1, H2 headings. More than one H1 is not a good practice.Navigation has to be easy and logical. Use good anchor text for inter-page linking and make su...

On-Page SEO: I have hired an SEO team and they have been working 35 hours a week on my site (dashx.us) for the last 5 months. My ranking is kind of stuck at the same range (285 to 350). How much should I wait? What should I do to rank on the first page? Well, 5 months times 35 hours a week is... 700 hours? And did you give $100 an hour for this? $70.000? Do yourself the favour and ask them how much they generated in sales. The main difference between Search Engine Optimization and Search Engine Marketing in general is that SEO is ment to squize in extra value from your current online channel. A bureau should be able to account for the value they add, and they should be able to add more than they deduct - even in short and long term ROI.That being said: 700 hours should have given you better results and a better site.Now lets take you into ...

If you want to increase your site traffic, SEO and content promotion is the best way to accomplish it.SEO is all about the content you create and how you promote it. Without the necessary promotion, your website or blog will just get lost in the mix.No matter what niche market you are in, it’s extremely important to know your audience and what type of content they want. This will help with SEO and ranking for long tail keywords that your audience is likely typing into Google.Also make sure you niche down as much as possible, as this is where you are going to find opportunity and be able to ...

How do websites get high ranks quickly in search engine results? The Step-by-Step Guide to Improving Your Google Rankings Without Getting PenalizedHome > Blog > SEO > The Step-by-Step Guide to Improving Your Google Rankings Without Getting PenalizedTop rankings are a pinnacle of online business success.According to a study by Infront Webworks, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent of less of total traffic.I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking and performance without incu...

Hey there,Assuming you mean the “best” strategy for building Web 2.0 backlinks, the following works really well:One of the biggest problems you’ll have when building backlinks is scalability. Lucky the links you are referring to are extremely scalable if you follow this process.Prospecting - this step involves finding websites that are semantically/topically related to your target area, have a good domain authority and will accept guest posts or article submissions. This can be achieved by googling “{topic} +write for us”. Create a database or a prospect list.OutsignNow - find the contact det...

I have never faced an interview for any digital marketing job position. It's a vast field and the type of questions you can expect can vary on the basis of position type, like different set of questions for content development and marketing, SEO & SEM, Social media marketing, Brand management or a PR position.But one thing I would definitely ask as an interviewer is to give you a real website or online business case and you have to tell the best way to market that business or website. I would give you enough time to prepare your plan and tactics and make a strategy for website SEO, Conten...