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Planning an Effective Direct Mail Campaign Form

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[Music] hey thanks for coming out for another jav with joh very much appreciate it so I was uh doing routine chores over the weekend over this past week is you know you do I do whatever picked up my mail and lo and behold lots of information in my mail lot of direct mail pieces and that got me thinking one of the things that everybody talks about is marketing and business business and even if you're not in business you're doing marketing but that's a story for another day and it got to me thinking that I use a lot of direct mail now just some facts for you uh last year 2023 Direct Mail accounted for over $13 billion in advertising uh sales advertising Revenue uh that's about 5% of the entire marketing budget and set forth United States so out of all the advertising 5% of ads it's for Direct Mail pieces and if you think about it C dealerships um nonprofit Charities uh who else credit card companies they're all sending Direct Mail pieces to

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