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Digital Marketing Strategy Implementation and Practice 7th Edition PDF  Form

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digital marketing strategies the marketing industry as with so many others has evolved considerably since the turn of the 21st century in a world with a population of approximately 7.7 billion of which almost 4.5 billion are active online it's no surprise that ing to marketing evolution 2022 almost a third of consumers use social media to connect with brands thus marketing strategies continuously need to adapt to the digital age in which we live of which affiliate and influencer marketing are considered to be the two most prevalent digital marketing tools at present and this is the theme of my lecture today i'll start by discussing the digital marketing initiatives and i'll be looking in particular at search engine optimization pay-per-click email campaigns and social media i'll then provide an overview of affiliate marketing before moving on to look at influencer marketing this talk will finally conclude with a short evaluation let's start with my first point digital marketing initiat

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