DoD FACILITIES PRICING GUIDE for FY the Whole Wbdg Form

Instructions and help about DoD FACILITIES PRICING GUIDE FOR FY The Whole Wbdg

hi i'm ryan lozanos of future firm if you're looking to maximize the prices you charge in your firm here's a secret weapon use three-tiered pricing three-tiered pricing is when instead of just presenting your client or prospect with one price for one service offering or solution you're presenting them with three tiers of choices at three different price points in what's typically called a gold silver and bronze format there's a few reasons why this works first we're trying to come up with the highest price possible that your prospect will pay for your services it's impossible to know the maximum any given person is willing to pay if you offer just one option at one price like most firm owners chances are you'll have priced it too low and if you mistakenly priced it too high that prospect will just head elsewhere one price gives you a very narrow bullseye multiple options give you a range of prices which essentially widens the bullseye second you have an opportunity to increase your pri