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Promotional Activities Form

Promotional Activities Form

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The promotional mix refers to the types of  promotional techniques a business can use   to target their intended audience.  It is about using the best methods   of communication to increase sales and  awareness of the business and its products. There are 5 key techniques businesses  can use as part of their promotional mix.   But what are they and how  are they used by McDonald’s? The first promotional technique used is  advertising. This is where companies pay to   advertise their products to audiences they think  may have an interest in purchasing from them.   This can be done using traditional methods  of advertising such as; TV, newspaper,   radio & billboards or through new outlets such  as social media, YouTube and Google search.   Companies are paying to make customers  aware of their goods or service. This is something that McDonalds uses  in their promotional mix very obviously,   there is no doubt that you will have seen  one of these methods use

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