Formative Research Process VERB Cdc

Instructions and help about Formative Research Process VERB Cdc

Welcome to our module, how evaluation purpose, user and use frame evaluation choices. This is part of a multi module series and you and you may have participated in some other ones. The one we're going to talk about today, we're going to define how what purpose is and show why it matters. We're going to focus on three steps in your evaluation the stakeholder step, the evaluation focus step, and our final step, ensuring use and sharing lessons learned. At each point we're going to show you how the definition of purpose, user, use at the start helps frame and guide choices you make at every one of those steps. The reality is that purpose, user, use inform all six steps of the evaluation framework, we're just calling out these three because we think they present the most potent examples. We've all heard those dreaded words, we're going to be evaluated, and a lot of times we dread them because of the connotation those words have, and those connotations are often incorrect. Our mind jumps t