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BCG Marketing Strategy Questionnaire Form

BCG Marketing Strategy Questionnaire Form

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the Boston Consulting Group matrix is often used to determine where a business currently sits in relation to other businesses in regards to its market share and that markets growth where your businesses fall on this graph will make them a dog cash cow star or question mark putting your different businesses into these categories gives a holistic picture and helps guide where best to invest but how do we constructor BCG matrix well let's take a look at how to plot it the two axes are market share which is the percentage of the market that the product serves and market growth which is how fast that market is currently growing but what do the different quadrants mean the dog quadrant means your business has a small share of a market which has a small growth and follows the idiom worked like a dog it's difficult to argue for investing in something with minimal growth and as a result these businesses are often liquidated cash cows on the other hand are a much safer place for

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