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CHAPTER 1 an Overview of Marketing Cengage Form

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[Music] hello everyone dr shabazz here and i'm going to be covering chapter one on today last night you submitted a straightforward assignment i wanted you to give your definition of marketing how you felt i didn't really want you to look up anything i didn't want you to research it i just wanted a raw um answer in terms of your idea of marketing and many of the entries had kind of a common theme that marketing entails advertising it entails selling products it also entails branding so you had a lot of the the um the answers or a lot of the definitions that came forth were about these things so it also talks about products and services i'm looking at some of the the entries here marketing to me means to promote your brand it is a way to catch the eye of your target audience target which means that you have to have focus so that your marketing activities are not wasted or that you're spending much of your marketing budget reaching the the wrong se

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