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Philip Kotler Marketing Management 15th Edition PDF Form

Philip Kotler Marketing Management 15th Edition PDF Form

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let me share with you how we are going  to look at four topics first there are   many challenges for italy secondly you  have to build a good marketing and sales   organization third we have to move  from only doing traditional marketing   30 second tv commercials mass marketing we have  to move from that to using the digital media   we are in the digital age and i do not  want to eliminate 30-second commercials   they are very useful for building a brand  but we must also do social marketing   social media marketing and fourth i want to talk  about marketing 3.0 and social responsibility   now let's start with this idea of the challenges  and i'm using a picture of a piece of glass i   happen to be a major collector of glass big kinds  of glass and the reason i was attracted to this   is the artist managed to show the earth and inside  the earth is a tree and yet the planet is fragile   it's delicate we have to treat it right  so that trees continue to

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