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hey everyone it's dr harvey we're going to talk about chapter two today and this is really looking at defining the marketing research problem so in chapter one we did an overview of the entire textbook and now we're going to start into the actual marketing research process and that first stage is that defining the actual problem so there's a lot in this chapter we are going to focus on why it's important what the environmental content environmental context of the problem is defining it itself and then the research questions so why is problem definition important let's look at an example so there's a research analyst who said i'm an alum of this university i work for this restaurant chain and i have this data that i collected for a marketing research study and i need it analyzed so they met he gave him the questionnaire here's the questionnaire that i got the data from and said what should i do and so the person sai

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