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Ogilvy on Advertising Book PDF No No Download Needed Needed Form

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one of the challenges any business has to hurdle is selling its products and services and the key to massive sales is effective advertising advertising is perhaps one of the stressful occupations and not well compensated but those whose passion lies in it are willing to take on the challenge in this book david ogilvy provides strategies and tips behind effective advertising he stresses that we shouldn't be so concerned with having creative and unique advertising campaigns what we should be primarily concerned with is creating campaigns that sell here are the top seven lessons from the book ogilvy on advertising by david ogilvy lesson one do your homework to make sure that we develop a very effective advertisement for our product we need to do our homework the first on the list is to study the product to sell the product well we need to know what it does what its features are and even its flaws the more we know our product the more we will know how to sell it aside from that we also ne

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