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Framework for Marketing Management 6th Edition PDF  Form

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I want you to do STP segmentation targeting and positioning because markets are complex we never say that we that our Market is everyone maybe Coca-Cola might say when I ask what is your target market everyone Sears famous Sears company always said everyone we're a department store and our our Target is everyone until I would ask them well do you get the young male teenagers in to buy the jeans no the women by their their clothes at Sears if they're 35 to 50 no so the important thing is to do segmentation targeting and positioning

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