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Framework for Marketing Management 6th Edition PDF Form

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hello everybody in this session we are going to see about marketing framework in one of our previous sessions we saw something about the definition of market and about needs wants and demands and we also saw that the marketing is a process of communication to the customers by the buyers and now we are going to see the framework which constitutes the marketing strategies of any firm the marketing framework basically has some components like the four PS which is also called as the marketing mix of products and four C's which is called US marketing analysis parameters marketing analysis parameters and then about profits because ultimately the profit is the main goal of any company doing any sort of marketing and that's why profits have been included in this framework now to know more about this let us see a diagram which depicts the whole framework of marketing or the top layer you have the market analysis the four C's the four C's are the customers the company the competitors and the col

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