Marketing Channel Assessment Tool Cornell Program on Form

Instructions and help about Marketing Channel Assessment Tool Cornell Program On

(gentle music) - Most organizations face a huge opportunity today, and that opportunity is that they are collecting enormous amounts of data about their customers. These data are about how customers respond to advertising, to prices, to product offers, to promotional offers, whether the customers are loyal to their brands, and so on. But the challenge that organizations face is that they don't know how to use a lot of this data to make better decisions. This set of courses is really intended to deliver a particular set of skills to students. And these skills are the combination of the ability to conceptualize business or marketing problems, but also to take data and translate the data into solutions to these problems. That combination of skills is very unique in the market, and it's the kind of skill that a lot of organizations want, and there are people who have the skills to conceptualize business problems, and there are people who have the ability to analyze data, but there are very