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[Music] thank you to get more people to try Coke Zero we created an entire campaign that they could literally drink first we built a billboard that served real Coke Zero to thousands of fans then we poured Coke Zero to people all over the country this is a drinkable we partnered with Shazam Shazam and created a new way of using their technology Shazam now to drinking by shazaming the spot the Coke Zero from the screen was poured right into people's phones whether they were at home at a concert or among 80 000 people at the NCAA Final game every interaction ended with a free Coke Zero that could be redeemed at Major retail stores across the U.S even when there was no screen we poured Coke Zero using just sound from ads that became cups [Music] to Flyers that became straws tweets that poured Coke Zeros in 140 characters to drinkable posters that use Shazam to turn people's phones into digital straws [Music] every single ad put a Coke Zero in people's hands [Applause] so next time you're