Period 5 in Paper Estimates Brochure Washington Post Ads Form

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-This is what a McDonald's ad looked like to a kid in the 1980s. And this is what it looks like in the 2020s. -Kids aren't just contending with ads on television programing anymore. They still see those, but it's also ads on social media, on YouTube, on their online learning platforms, on game apps. -Ask your parents to download McPlay today... -And even in the metaverse, if it ever actually becomes cool. Watching online videos on sites like YouTube make up the majority of kids' screen time, and 27% of all 5- to 8-year-olds follow YouTube influencers. -I think all brands are working with influencers. I think there's very few brands nowadays who aren't. Influencers are very much more so authentic. When they promote a product or a service, it feels more genuine. It doesn't feel like a traditional ad. -Kids are watching these characters, and they form a bond with them where they feel like they know, like, trust or want to be like the character or the person they even think of sort of as a