NCAA Student Athletes' Rights of Publicity, EA Sports, and the Form

Instructions and help about NCAA Student Athletes' Rights Of Publicity, EA Sports, And The

the right of publicity is a person's right to make economic use of his or her identity enray ncaa student athlete name and likeness licensing litigation or keller versus electronic arts features a college football star angling to protect his right of publicity in the high profit world of officially licensed video games electronic arts or ea developed a series of ncaa football video games in which virtual teams played in virtual stadiums the game universe was populated by avatars of actual college football players on their college teams each virtual player was designed with attributes taken from its real-world human counterpart including details such as height weight hair color and jersey number samuel keller was the starting quarterback for arizona state university in 2005. ea's virtual starting quarterback for arizona state wore keller's number nine and duplicated many of keller's attributes including his playstyle and visor preference keller sued ea alleging that the game violated hi