Brand Yourself Form

Instructions and help about Brand Yourself

Whether you realize it or not, you have a personal brand. If I looked you up on Google and didn't find anything about you on the first page of results, that's your personal brand. If I found an out-of-date LinkedIn profile or a bunch of random social media posts, that, too, is your personal brand. [The Way We Work] People tend to think about a personal brand as bragging, self-promotion and all about yourself. But it's actually something much more important. It's your reputation. In other words, it’s how people perceive you -- your friends, colleagues or the general public -- and it's what people think about you when they hear your name as well as what people say about you when you're not in the room. In our connected world, every single one of us has a personal brand, whether we like it or not. This is because whenever we engage with people both in person and online -- that’s every interaction or everything we post, upload or comment on -- we're creating a reputational narrative ab