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Customer Loyalty Programs Best Practices  Form

Customer Loyalty Programs Best Practices Form

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hello i'm don peppers and welcome back to peppers unplugged today i'm talking about loyalty programs and i'm going to try to give you five best practices in five minutes for loyalty programs our company peppers and roger group we counsel clients around the world all of our clients want to improve customer retention and grow their customers into bigger customers improve their lifetime values sometimes that involves a loyalty program and we've counseled a lot of companies on those programs we've come to have a particular set of beliefs about what a really good loyalty program is going to include and they're basically five best practices and they have to do with insight modularity openness simplicity and relationships and let me just cover them one at a time insight is probably the most important one never waste an opportunity to acquire additional customer insight in our view one of the main purposes of a loyalty program is to build up info

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