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[Music] hallo your friends so what is a law firm email newsletter and why should every law firm consider sending them if they want to grow their practice I'm Nicole bood lawyer podcaster and owner of a boot media a company focused on helping lawyers build more valuable relationships with current and future clients using online marketing tools like social media blogging and videos so what is an email newsletter as the name implies an email newsletter is a publication that you periodically send to a designated group of recipients through email it can be weekly monthly quarterly maybe even nearly although I always recommend at least sending one a month if done correctly and informative and relevant email newsletter can prove to be a powerful communication and marketing tool for your law firm your email newsletter recipients will consist of people including potential clients who actually want to hear from you let that sink in for a second I mean these people actually signed up to hear from