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What course of action do I take to become a copywriter?So you wanna learn how to become a copywriter my junior friend? Well it’s very possible. In fact, there’s really no formal education you need. Some of the top-paid copywriters in the world never went to college or took a writing class!No education!No formal training!!Make lots of money!!!…..now before you start getting crazy, let me step you back into the reality of becoming a copywriter:1.) What Is Copywriting?Copywriting is essentially moving words around to sell better.Let’s say I work for a company that has a webpage which gets 1 out of 500 visitors to buy something.If I was a copywriter, I would figure out how to make 1 out of 100 of those people buy. This means 5x more sales from the SAME webpage!A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales.A good copywriter is not just a writer. They are a keen studier of the human psychology behind purchase decisions!2.) Understand why people hire copywriters:Think of the huge amount of content a lot of companies have to put out.A single insurance company will have to put out all this stuff:Ads on TVAds on the internetAds on radioBrochures for B2C salesBrochures for B2B salesBrochures for every different productForms to fill outForms to fill out for various different product linesGoogle adsFacebook adsUpdate their TwitterUpdate their Facebook pageMake content for their websiteMake the content for their website about each different productMake sure their content is convertingMake sure customers understand how to signupSend customers packets explaining their policyHave scripts for their sales people to followHave scripts for their customer support people to followWrite press releasesThe list goes on and on and on and on…Allllll of these things need to get written by or looked over by a copywriter. And that’s just a single example! Some companies will rely heavily on copywriters. Some companies (like 37Signals) require ALL members of the team to be great writers before they ever start.So people will pay a copywriter good money to handle these things for them. But YOU my young friend, need to understand that to get that money, you need to keep relationships within those companies that need those services.How to Get Clients As a Freelance Copywriter:This is by far the biggest question I get. And people seem to forget one thing:Establishing yourself as a freelance copywriter is the same as building a business from the ground up.You’ve got to put in LOTS of effort in the beginning, show talent, and not expect immediate riches. There’s no free lunches here boys and girls.A lot of people get entranced by the prospect of working from their laptop from anywhere in the world as copywriter. In fact people go nuts when I post pictures like this from various locations!Since all my copywriting business is conducted from a laptop, I can take off and go work from the beach.Or if I wanted to drum up an extra $10,000 really quick …..I can just devote some of my hours to copywriting gigs.But these luxuries are the result of hard work, actual results, and existing exposure.This won’t happen overnight for most copywriters. And probably NEVER will for a lot of them. However I’ll share some of the ways I’ve personally seen people get amazing (and high paid) copywriting gigs:METHOD #1.) Becoming popular on the web as a copywriter.If you become known as a famous copywriting figure, you will build instant credibility.And if you have high credibility, you can ask for more money.So how did I build credibility for my copywriting career?Building Copywriting Credibility Step 1.) Practicing what you psignNow:I originally ran a couple of businesses starting from high school, and I first applied some copywriting techniques to the email list I had.METHOD #2.) Becoming popular in a specific nicheSo a lot of lower-end copywriters will insist “I can write everything!” But in reality they should niche down when they start. For example, if you worked for a big health company and did a lot of writing for them, you should call yourself a copywriter that specializes in the health space.This will make it easier to gain credibility in a specific area.You probably wouldn’t super-trust the guy who mows your lawn for financial advice…..however you REALLY might take his advice on how to hedge bushes and get a clean line on the edge of a lawn.He has very specific advice, and lots of experience practicing what he’s talking about.Instead of being “just a copywriter” ….it would be better if you were “A female copywriter who specializes in talking to 1st time expecting mothers.”It would be best to hang out and network in places where people are selling stuff to 1st time expectant mothers. If someone need a copywriter, and you have experience in EXACTLY their niche…..guess who has a high chance of getting the gig??My personal niche started out with smaller companies and daily deals. Then moved into medium sized businesses.However if someone approached me to write for 1st time expectant mothers, I could DO It……but I don’t have experience and can’t exactly relate to the struggles of that demographic. So I try to stick to my area of expertise so I can deliver the maximum results.METHOD #3.) Becoming popular for big companiesTHIS method can apply to certain people, and be quite lucrative.Let’s say you worked for a big company in the marketing department and you were exposed to how a big marketing department tests & releases products.If you were to build a nice little network in the same industry, and then become a consultant with a VERY SPECIFIC expertise, then you get some other big companies to fork over A LOT of money.Smaller freelance gigs can pay a few hundred dollars. But a huge corporation who is a doing an 8+ month rollout of $100,000,000+ product will pay you some phat-ass cash to ensure they do it right.Now I personally probably couldn’t get one of these gigs because I’ve never worked inside a huge company. That means I lose major credibility because I’ve never walked the walk.But if you do have some very niche experience within a big corporation and had a few big wins, you might be able to become a very highly-sought-after consultant.The cool part is you only need a few good contacts for this.I know someone who wrote an oil-management program in the 70’s that’s still used today. Till this day he gets sweet-ass gigs from multiple companies JUST to be around if anyone needs help implementing it.Since the projects he consults for are $2billion+ …..the companies don’t mind shelling out major cash just to keep him around.Boring? Yes.Sweet cash flow? Yes.This is one of the benefits of working with a big company:You know how to implement projects within a large company. That is actually a rare skill.METHOD #4.) Get small-time gigs.Now there are some other ways to get copywriting gigs, but I’ve never seen anyone who consistently made big money doing these things alone, so I’ll just list them quickly:Posting on Fiverr for copywriting gigs.You’ll definitely get some leads this way, but your clients will usually be bargain-hunters and not HUGE jobs.Posting on Craigslist as a copywriter for hire. This will generally result in corporate copywriter jobs that are relatively low-paying ($35,000 – $45,000).Posting on UpWork as a copywriter for hire. This will get you small to medium gigs. It’s not my favorite wayMETHOD #5.) Post in Facebook Groups where people can use copywriting services.I think this one is the easiest. Just go to groups like The Cult of Copy Job Board that you are offering your services for a one-time low price of $xxxxx and that you’re for hire.A lot of times people will bite.People also constantly post gigs there such as:Not all the gigs will be good, but some will.In the beginning you will have to scrape together gigs, but if you start putting all your work inside a simple portfolio, you can gain some steam. Which brings me to :Make a Simple Copywriting Portfolio!Ok, listen to me carefully young buck:You DO NOT NEED a fancy website. In fact, I’ve never never ever seen someone get a copywriting gig directly from their portfolio. EVER!!The reason is: people are looking to hire you based on your skills at copywriting. Not “how fancy your website looks.” This is a common mistake. Look how crappy my copywriting consults page is. That page generates huge returns even though it sucks super bad. The desire to buy is created from previous exposure to me, NOT the way the page looks.People will spend months and lots of money and time on a fancy website, only to realize NO ONE IS COMING TO IT. The only people going there are the people they meet directly and tell to go there.The best type of copywriting portfolio is a simple page with the following elements:Your name.Your expertise (Social Media? Landing Pages? A/B Testing?).A few examples of your work.How they can book a session with you.I know it sounds counterintuitive, but some of the best copywriting pages I’ve EVER SEEN are super simple one’s like this:See how simple that is?It also only leaves them ONE option of what to do next, and that’s to book a session with you.These sessions should generally be a minimum of $100.If a client is not willing to pay at least $100 for a consultation session where you point out everything wrong with their page, they are NOT going to buy anyways.My minimum consultation session is $597 now. And I’ve learned the hard way that if people are not willing to pay it, they are not going to be willing to pay you more (or they just simply can’t afford it).Oddly enough, the more I charge for each hour session, the more respect and compliance I get from the client! They want to make SURE they get their money out of that session , so they ensure they show up on time and show up prepared.I would personally avoid doing free sessions. Because what generally happens is:1.) Everyone gets excited about working together.2.) You setup a meeting with this “prospective client”.3.) You prepare for the meeting and draw up a proposal.4.) You talk with the client and tell them what you’re going to do for them.5.) They tell you “let’s talk again soon after I run this by my boss.”6.) You never talk again…..and all that time was wasted.7.) You become sad and poor :-(To get people taking you seriously, you need to charge them for your time. If they decide to go for a full contract with you, then you can comp them the hour long session. However if they don’t go with you, at least you still get paid.Charging people for your time is a sure-fire way to get them to value your services.Every single successful freelance copywriter I know ALWAYS charges for their time.Some Copywriting Books for you to read:I’ve read a helluva lot of copywriting books, and these are the one’s I recommend you read to get off to a great start:BOOK 1.) Read The Gary Halbert Letters (Free) Start by reading “The Boron Letters”. Make sure you print each chapter out for maximum effect!Ch 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25You can also buy The Boron Letters directly from Amazon.BOOK 2.) If you want a book that sits on your desk and can re-cap this kourse quickly, then grab my book called “This Book Will Teach You How To Write Better” from Amazon.BOOK 3.) Read Advertising Secrets of the Written Word by Joseph Sugarman. This book usually costs in the $30 range, but is one of my go-to books for ideas on how to position copy. Almost every successful kopywriter will know this book.BOOK 4.) Also, check out Ogilvy on Advertising by David Ogilvy (great for traditional advertising advice as well)Your Next Steps To Becoming A Copywriter:I showed above in this post some good things to do first:Read the copywriting books I recommended above.Making a simple copywriting portfolio.Put yourself out there.Well my young friend, I hope this answers your question!-N
How do you know if you need to fill out a 1099 form?Assuming that you are talking about 1099-MISC. Note that there are other 1099s.check this post - Form 1099 MISC Rules & RegulationsQuick answer - A Form 1099 MISC must be filed for each person to whom payment is made of:$600 or more for services performed for a trade or business by people not treated as employees;Rent or prizes and awards that are not for service ($600 or more) and royalties ($10 or more);any fishing boat proceeds,gross proceeds of $600, or more paid to an attorney during the year, orWithheld any federal income tax under the backup withholding rules regardless of the amount of the payment, etc.
How many people fill out Form 1099 each year?There are a few different ways of estimating the numbers and thinking about this question. Data from the most recent years are not available—at least not from a reliable source with rigorous methodology—but here is what I can tell you:The most popular type of 1099 is Form 1099-MISC—the form used to report non-employee income including those for self-employed independent contractors (as well as various other types of “miscellaneous” income)Since 2015, there have been just under 16 million self-employed workers (including incorporated and unincorporated contractor businesses). And the data from the BLS seems to suggest this number has been largely consistent from one year to the next: Table A-9. Selected employment indicatorsNow, the total number of 1099-MISC forms has been inching up each year—along with W-2 form filings—and may have surpassed 100 million filing forms. RE: Evaluating the Growth of the 1099 Workforce But this data only goes to 2014 because, again, it’s hard to find reliable data from recent tax years.In terms of the total number of Form 1099s, you’d have to include Interest and Dividend 1099 forms, real estate and rental income, health and education savings accounts, retirement accounts, etc. I’m sure the total number of all 1099 forms surely ranges in the hundreds of millions.Finally, not everybody who is supposed to get a 1099 form gets one. So if you’re asking about the total number of freelancers, the estimates range from about 7.6 million people who primarily rely on self-employed 1099 income and 53 million people who have some type of supplemental income.If you’re someone who’s responsible for filing Form 1099s to the IRS and payee/recipients, I recommend Advanced Micro Solutions for most small-to-medium accounting service needs. It’s basic but very intuitive and cheap.$79 1099 Software Filer & W2 Software for Small Businesses
What twisted theory do you have that might actually be true?Why is a process approach to our existence applicable and or imperative?Perhaps one person in a thousand has a strong working knowledge of quantum mechanics, game theory and emergent biology. The languages and comprehension of the common person and those of the Cosmologist and Geneticist have diverged to the point that understanding of universal concepts is largely ignored in everyday parlance. This dichotomy of world views does not release any of the billions of people living on this planet from the personal requirement of obtaining a world view. None of us can avoid the process of assimilating a world view. Rather it creates a monumentally problematic set of conditions for advancing the sustained stability of humans upon this planet.William Shakespeare, without expansive working knowledge of quantum mechanics, game theory, or emergent biology, famously wrote the following in 1599 CE:All the world’s a stage,And all the men and women merely players;They have their exits and their entrances;And one man (person) in his (their) time plays many parts,…This observation is universally true and will continue to be indefinitely, saliently universally true, and in its simplicity, comprehensible by all who would openly read it for the duration of human presence on Earth. The world is a subjective stage. We write the scripts of all the plays we perform, and actively play our parts. Why does this stage exist? There is a universal process involved with existence. It is time to avail ourselves of it.This vision holds that this universe, and all others in the multiverse are crucibles specifically designed to explore subjective experience. The Earth we inhabit, and all the life that has evolved upon it, far from being an outlier with no relationship to the universe as a whole, should be considered a rampantly successful incubator, in a process that is designed to create incubators of subjective life experience. The burgeoning, unguided success of this incubator in providing a forum for subjective life endeavor is directly causing its dire calamity.From the play As You Like It, Act II, Scene VIIKey Corollaries of Presence, A Universalist Life Process:1)Existence is an Information Based Process2) The Process is Self-Organizing and Stage Emergent,3) The Process is perpetually driven by the Universally Conscious desire to perceive and experience new Conditions of Being.4) The core functioning constituents of this Conscious process are Individualized, Continuously Self Organizing Perceptual Nodes.5) Subjective Expression, Perception, Experience and Evolution are our baseline tools as the Core Constituents, in our mission to render new, increasingly complex Conditions of BeingCorollary II. The Process is Self-Organizing and Stage EmergentThe second corollary contains two central, universally expedited components:The IS Continuum is ubiquitously Self-Organizing,Self-Organization is dynamically driven by Stage Emergent information.It is not enough to say the Continuum is a continuously evolving organism with infinite capability, infinite resources, and a propensity to enhance the nature of Consciousness. We must comprehend how this process works, if we are to comprehend our role within it.Self-Organization Applied to Information Rich EnvironmentsSelf-Organization in an Information rich environment plays out much differently than self-organization in a hypothetical zero information or information poor environment. In scenarios with information poor environments which most current Self-Organization applications are made there is a direct correlation between order from noise and order out of chaos. In an information rich environment, it is understood that at some phase level all information has relationship. Therefore, chaos is not a real state but rather a conceived one. Voids where spontaneous actions can lead to self-organization do not exist.In Information Rich Environments, the process, no matter where it is observed, is entirely subjective, where organized systems are rendered through actuation of selected packets of information in charged situations.The Wave Pattern of InformationThe relationship between information and emergence on infinite scales does not follow a pure sine wave pulse having smooth periodic oscillation. Each wave of emergence serves as a stage for the next. Each wave is defined by the self-organization sustained. The properties and dynamics of that staging continue to permeate the process ongoing.The infinite nature of this process is made more remarkable by the application of different temporal formats to demark change at different stages and in higher dimensions. Emergence is impossible without having something to emerge from. Evaluating before and after or even being aware of change requires some time constraint. However, at different dimensional levels, the temporal parameters are quite dynamic. The information package actuated in the expression of all universes detail extremely inhibitive temporal restraints, including nothing can go faster than the speed of light. Time and emergence are always correlational, with varying degrees of temporal formatting dynamically applicable in different settings.
What is the best way to approach a 400 meter run? Should we have a steady medium pace throughout or slow first and fast later?The first thing to know about the 400 meter dash is that it is a long sprint. Two things directly follow from this:You have to run your butt off.It's going to hurt. A lot.The most common mistake people make in running a 400 is trying to pace themselves in order to save their energy for a big sprint at the end of the race. It's appealing to think you can hold out until the end and then make a dramatic "worst to first" comeback. However, the 400 simply isn't long enough for that. You'll fall too far behind and won't be able to go enough faster than your opponents to catch them (unless you're vastly superior to them, in which case strategy is irrelevant). A good kick (finish) isn't when you speed up the last 100 meters, it's when you find a way to maintain your pace while everyone else is slowing down. Your effort level throughout this race should be at least at 90% of an all-out sprint. Ideally, a 400 meter runner will run the first 200 1-2 seconds faster than the last 200. For example, if your goal was to run it in 60 seconds, you'd want to hit the 200 meter mark in 29.0-29.5 seconds. It's helpful to mentally break the race into different phases. In reality, you're accelerating for the first 100-ish meters and then trying to minimize how much you slow down the rest of the way. However, most runners perform better when they can focus on a series of mental checkpoints. I like to divide the race into four sections of 100 meters each (creative, I know).0 to 100--This piece of the race is all about getting near top speed as quickly as possible. For the first 50 meters, you want to accelerate as hard as you can without starting to really get choppy in your stride. You can't waste steps "getting going" here or else the rest of the field will leave you in their dust before you even had a chance. During the second 50, stay smooth but powerful and finish the turn strong.100 to 200 (aka "the backstretch")--This is the golden stretch of the race. You should already be moving at close to top speed, but you haven't accumulated enough lactic acid for your muscles to start tightening up. The focus here is on keeping your high speed, but also staying smooth and efficient. You should feel like you have another gear left, but only one. I liked to spend this part of the race focusing on getting a strong push off the ground with each stride. When running well, I felt like I was gobbling up the track. Life is good along the backstretch.200 to 300--Oh boy. If you ran the first 200 correctly, this is where things start getting fun. You will find that your stride is getting a little less smooth and your push off the ground isn't quite as powerful. You need to focus on maintaining your form over this stretch. Your body will naturally want to start getting sloppy, but you can't allow that to happen. To counter the fatigue that is now affecting your body, you want to try to accelerate somewhere between 225 and 250 meters in. In reality, you won't actually speed up, but you will counter the slowdown your body is otherwise headed for. I don't like to integrate competitors into race strategy (since you have no idea who you'll be up against), but it can be helpful to focus on passing the guy in front of you during this stretch.300 to 400 (aka "the homestretch")--At this point, your legs are tying up, the finish line still looks pretty far away, and you've begun to consider quitting track. The homestretch of a 400 meter race is entirely a mental game. Lactic acid is rapidly filling your legs and they will feel tighter and tighter every step of the way. Just remember, that burning sensation currently engulfing your consciousness will be gone in a matter of seconds. Again, don't let your form get too wild. Doing so will usually cause you to lose momentum, and you're definitely not going to regain that during this final stretch of the race. There's a chance that, even if you're giving it your all, you'll still start slowing down considerably as your legs basically start to lose their ability to put out substantial amounts of power. If you feel this happen, just focus on getting to the line as soon as possible and know that you nearly ran a perfect race. As you run more 400s, you will learn how to perfectly manage your energy so that you hit the "rapid slowdown" point right as your crossing the finish line.Of course, this all assumes that you've gotten yourself into pretty good shape. Racing a 400 without good training is one of the worst acts of self-flagellation you could put yourself through, trailing only a 400m hurdles race without training and an 800m race without training. Properly training for a 400 requires making your body comfortable with the uncomfortable, and is a whole separate topic to explore However, if you've put in the training, I think this post can give you a good idea of how to approach the race itself.Happy running!
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How long is SERE specialist training?The course, established in 1993 (Feldman, 2016), is 19 days in duration (US Air Force, n.d.) and is designed to prepare candidates for their SERE Specialist Training Course.
How long is sere 100.1 good for?SERE certificates are valid for 12 -36 months, depending on the destination Combat and Command (COCOM). The SERE 100.2 training takes approximately 3 hours to complete and needs to be done in a single sitting.
How long is SERE training?The SERE course spans three weeks with three phases of instruction, with the first phase consisting of approximately 10 days of academic instruction on the Code of Conduct and in SERE techniques that incorporate both classroom learning and hands-on field craft.
How long is SERE school USMC?The last phase of the course is four days long and the Marines are broken into teams of four to five men.
How do I prepare for SERE specialist training?Suggested clip U.S. Air Force: SERE Specialist Training Pipeline - YouTubeYouTubeStart of suggested clipEnd of suggested clip U.S. Air Force: SERE Specialist Training Pipeline - YouTube