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MARKETLINK CONCEPT TESTING  Form

MARKETLINK CONCEPT TESTING Form

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excellent so we're going to explore Market sensing for Trend analysis but first what I want to do is situate where Market sensing finds itself here at Cranfield we've developed this concept called the Cranfield Circle and it starts with Market sensing which I'll go into in a little bit more detail in a moment and from there when you've got that knowledge and information you can move on and Design your Market you can then look at what is that you need to address your market and when you've done that you can move towards aligning to your customers and then finally right at the very end engaging with customers ironically many many organizations start with Quadrant 4 they start at the very beginning in engaging with customers before having conducted any research before having shaped the market design and before having ensured that it was correctly aligned to their customers they jumped straight in to the tactic and they look at the promotional activi

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