19 Baseball Release 4 Indd Big West Conference Form

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A customer can have hundreds of interactions with a brand before ever making a single purchase. Sure, you might know what landing page a customer converted on ... but what about all the social posts, content, and site pages that also influenced their decision to buy? All these interactions should change how you allocate resources so you can maximize ROI. But this complex buyer’s journey makes your job harder. And it means you need a more sophisticated way to measure what channels and assets are creating sales opportunities.That’s why marketers are relying on attribution modeling. Attribution modeling is a set of rules for assigning credit to the various touchpoints in the conversion path. It helps marketers understand trends in how prospects move through the path to purchase. There are a couple different attribution models out there, and depending on the product you sell and the length of your buying cycle, one might make more sense than the other. Let’s go over a few of the most