US Demographic & Business Summary Data Update Form

Instructions and help about US Demographic & Business Summary Data Update

Hey, there fellow marketers, Professor Wolters here. And today we're here in El Salvador to continue our discussion on macro environmental factors, and how businesses really have to see these things. So they can adjust to it to be a success in the future. And the topic we're gonna talk about today are demographics. So if you're thinking about demographics, this is basically how society and how groups can be divided up. So you might look at it in terms of age, right, or you might look at in terms of life cycle where people are in their lives, you might look at income, you might look at religion, which kind of crossover the culture thing as well. You'll see in these macro factors, sometimes things crossover in different ways. But you're kind of looking at in terms of when you click through the TV, and you know, you're going through the cable channels. You ever noticed that when you watch CNBC or MSNBC, there's a lot of things about erectile dysfunction. Why? Well, because it's mostly mal