Pay What You Want Pricing for Mobile Applications the Effect of Form

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let's talk about paywall optimization I want to give you guys an example of a hard pay wall here are the sales for our app that we bought last year so we launched it this was just coming into our account we're obviously modifying certain things and it was mid-may so we started to see the upward tick right and we start put a hardware wall but when a full month of a hard paywall you saw that we went from just a few thousand dollars a month to essentially ten thousand dollars a month all organic it went from charging a one-time fee of 299 to 60 a year why 60 a year I just knew from our competitors that they were charging about 60 a year I was like why not six dollars a year that's the power of a hard payroll if you're just launching brand new launch with the hard paywall because you want feedback from people who are paying you will pay matter a lot more to me than people who don't pay so you want to launch it with the hard paywall and you really want to test if your idea is a vitamin or a