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welcome to a push towards success in today's video we'll be reviewing unit 1 of ap compared to government politics starting right now so as the name suggests people studying compared to government and politics have to compare different government structures that exist around the world this study requires knowledge on culture history economics and other areas as well in order to conduct a compared study we need access to data but even before that we need to understand a few things about information political scientists utilize empirical evidence this is evidence based on measurable data either from observation or experimentation normative evidence which is based on opinions can be valuable as it provides us an interpretation of provided data however because normative evidence includes value judgments we want to stick with quantitative and qualitative data quantitative data is numerical information that can be gathered by certain formulas and trials while qualitative data is non-numerica