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Adobe Campaign Database Parameters Digital Marketing  Form

Adobe Campaign Database Parameters Digital Marketing Form

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hi everyone my name is david hoy i'm a technical strategist at profusion and today i'm going to talk to you about some of the key features and benefits of adobe campaign standard so just to set the scene adobe now have two b2c campaign management platforms you've got adobe campaign classic and then you've got a newer product known as adobe campaign standard campaign standard is a cloud-based application it's hosted by adobe and it's accessible through your web browser i spoke about campaign classic uh in a previous video and whilst most of the principles are the same with campaign standard it's ultimately a little bit lighter on customization the scripting that they allow you doing the interface and the data management options but where it does really excel in comparison is its ease of use it's got a great looking ui and it's really intuitive to use we've intentionally made it a low code environment and mad

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