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For Primary Data to Be Useful to Marketers it Must Be Relevant Current Unbiased and Form

For Primary Data to Be Useful to Marketers it Must Be Relevant Current Unbiased and Form

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hi guys Mark here with Walter's world and today we're going to talk about the differences between primary data and secondary data in marketing research and and some of the techniques you can go about doing it now what you need to know is if you're looking at primary data versus secondary data primary data is when you go out and do the marketing research on your own you find out what's right what's wrong people think I mean you're the one doing the experiments and designing the experiments you're doing the questionnaires and the surveys all these things are about you doing it for your specific need and that's one of the great things about primary research is that hey it's specific to your data issues your topic the problem that you need to solve okay that's why you do primary data or primary you use primary data because you have you know what's going on you know what you need to learn okay also when

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