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Customer Driven Marketing Strategy PDF Form

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Hey there, fellow marketers. Professor Wolters here and today we're going to talk about our customer driven marketing strategies, and basically what these are marketing strategies that are really derived out of who you want to sell to, right? And so, what we have to start doing is really figuring out which customers we really want to serve, okay? So if we select customers we want to serve, and then we develop a product that fits with them that will be more of a value to them, that's where it can be really helpful for us, so when we're determining the market, we want to go for, the customer segment want to go for, we really need to understand how they divide themselves up, what's important to them, how they define things. So if I look at I mean, I live in a college town. So I'm thinking, hey, I want to you know, focus on college students, right? That's who I want to sell to, that's the people I want to focus on, so what do they need? Well, they need fun, they have a lot of free time, th

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