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 Introduction to Claritas Prizm Premier 2022

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hello and thank you for joining us for today's session we'll begin today with an overview of segmentation we will define segmentation introduce prism premiere take a deep dive into a segment and discuss life stage groups which form the backbone of the ad sales insights which we're going to be discussing in part 2 of the training so what is segmentation segmentation as a method for taking all the households in the United States and grouping them into a similar clusters based on similar demographics and behaviors the goal here is to come up with a method for organizing these households in a way that is actionable and simple to understand prism premiere is our flagship segmentation system it operates on a high level using the adage that birds of a feather flock together in our case we use a model to determine how a household gets matched to their appropriate prism premiere segment we have seven core drivers that feed into this model if you look over on the right-ha

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