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this is audible the one page marketing plan get new customers make more money and stand out from the crowd written by alan dibb narrated by joel richards acknowledgements if i have seen further than others it is by standing upon the shoulders of giants isaac newton i wish i could tell you all the ideas in this book were my inventions and that i'm some kind of marketing and business genius the truth is though i'm a collector of elegant ideas i rarely invent anything and when i do it's rarely worth writing about an early business mentor of mine mal emery would often say i've never had an original idea in my life it's just too bloody dangerous yet he was and continues to be an extremely successful businessman and marketer the secret of his success and subsequently mine was to just model things that were known to reliably work rather than trying to reinvent the wheel reinventing the wheel requires you to be a genius and even then it carries with it a high probability of failure i'm no gen

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