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Consumer Behavior Buying Having and Being 13th Edition PDF Form

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so what exactly is consumer Behavior well the science of consumer behavior is quite new relatively speaking it began back in the late 40s or early 50s as a subset of marketing but it's now evolved into an independent field blending psychology sociology marketing economics and more the study of consumer behavior in marketing determines how consumers make buying decisions to choose products services and Brands so as a brand leader or a marketing manager it's never been more important to understand how and why consumers make their buying decisions the more brand builders understand about the thought process emotions environmental and motivational factors that influence buying decisions the better position they are to influence those decisions ultimately the more you know the more you can influence and the more you can grow thank you

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