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1 International Olympic Committee Olympic Form

1 International Olympic Committee Olympic Form

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- [Ad Voiceover] At Intel, we're bringing Tokyo 2020 to the world in a way they've never experienced before. (dramatic music) We will host the world. - [Narrator] These brands paid hundreds of millions of dollars to be associated with the Olympics. And all this money goes to the International Olympic Committee or the IOC, which runs all the marketing programs for the Olympic Games. But it takes more than marketing. The IOC powers one of the most valuable sporting events in the world through media deals. - The International Olympic Committee has tried to monetize these games since the very first Olympics back in Greece in 1896. And they've evolved every time to get more TV broadcasters, for instance, and other sponsors. - [Narrator] So how does the IOC generate billions of dollars in revenue from these rights? And what do companies get in return? This is The Economics of The Olympics. The IOC generates billions in revenue through the sale of broadcast and sponsorship rights. It made a t

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