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Advertising Effectiveness Study  Form

Advertising Effectiveness Study Form

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hi this is jake with the innermark group the nation's largest psychology driven marketing firm and this is the cmo minute this week we're going to continue our dive into advertising effectiveness with a new piece of research out of work in conjunction with the con advertising festival they looked at thousands of campaigns that were submitted for the highest marketing awards and they found something interesting the piece of data that was most close closely correlated with advertising effectiveness was something called marketing commitment or creative commitment now what that means is simply were you committed to running this piece of creative with enough weight in enough different formats and for a long enough duration now you likely know that we've got to spend some media to get the message in front of enough people but a piece of research that came out of this was surprising over the last 10 years particularly since 2014 creative commitment has plummeted it is

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