MARKETING PLAN AUDIT QUESTIONNAIRE Teik Oh Form
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People also ask
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How to audit a marketing plan?
How to Conduct a Marketing Audit Step 1: Confirm Marketing Goals and Objectives. ... Step 2: Determine Current Performance and Gaps. ... Step 3: Confirm Key Marketing Processes and Procedures Are Documented. ... Step 4: Verify Marketing Plans Are Sufficiently Budgeted and Resourced. ... Step 5: Summarize and Make Recommendations.
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What are the four characteristics that a proper marketing audit must demonstrate?
A good marketing audit is systematic, comprehensive, independent, and periodic. It is systematic if it consists of all the components within the organization involved in the marketing efforts in an orderly manner, such as all strategies and operations.
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What are the factors of a marketing audit?
Identify your competitive advantage with a marketing audit Through reviewing issues such as: customers and your target audience; your competitors; the market place in general and your internal situation; you will be more informed about the success (or otherwise) of previous marketing activities.
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What are the four traits of an effective marketing audit?
Overall, a marketing audit includes four key features: Periodic, Comprehensive, Systematic, Independent.
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Which of the four characteristics of a marketing audit is described by the fact that outside consultants can bring necessary objectivity to the process?
Independent and Objective: This characteristic refers to the fact that outside consultants can bring necessary objectivity to the process. Unlike internal employees, consultants are not biased by internal politics or personal relationships within the company.
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What are the components of a marketing audit?
The six main components of marketing audits are marketing environment audit, marketing organization audit, marketing strategy audit, marketing system audit, marketing productivity audit, and marketing functionality audit.
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