Amazing Decisions Dan Ariely PDF Form

Instructions and help about Amazing Decisions Dan Ariely Pdf

I'll tell you a little bit about irrational behavior. Not yours, of course -- other people's. (Laughter) So after being at MIT for a few years, I realized that writing academic papers is not that exciting. You know, I don't know how many of those you read, but it's not fun to read and often not fun to write -- even worse to write. So I decided to try and write something more fun. And I came up with an idea that I would write a cookbook. And the title for my cookbook was going to be, "Dining Without Crumbs: The Art of Eating Over the Sink." (Laughter) And it was going to be a look at life through the kitchen. I was quite excited about this. I was going to talk a little bit about research, a little bit about the kitchen. We do so much in the kitchen, I thought this would be interesting. I wrote a couple of chapters, and took it to MIT Press and they said, "Cute, but not for us. Go and find somebody else." I tried other people, and everybody said the same thing, "Cute. Not for us." Until