Artwork Specs
Document exact file name, pixel dimensions or trim size, color profile (CMYK/RGB/ICC), and required resolution to avoid production delays or repro issues.
A complete Advertising Art Document reduces production errors, clarifies usage rights, and limits legal exposure by documenting who owns or licensed creative elements. It streamlines handoffs to printers and media vendors and provides an auditable record of approvals and technical checks.
Typical participants who prepare, approve, or sign an Advertising Art Document are shown below.
Roles vary by project size; ensure the signer has authority to license artwork and sign releases for the relevant entity.
Document exact file name, pixel dimensions or trim size, color profile (CMYK/RGB/ICC), and required resolution to avoid production delays or repro issues.
List acceptable formats (PDF/X-1a, PDF/X-4, TIFF, EPS, AI, high-resolution PNG) and whether layered or flattened files are required for printing or digital.
Specify color standard, proofing method (hard proof, soft proof, contract proof), and approved proof signer to prevent color-matching disputes.
Record license scope, territory, term, exclusivity, and any channel restrictions so media buyers and legal teams know permitted uses and renewal triggers.
Attach signed model, property, and third-party IP releases when people, private property, or copyrighted elements appear in the art.
Note the approval sequence, responsible approvers, and required dates to establish a clear chain of authorization before publication.
Use a platform that accepts common file formats, preserves metadata, and records an audit trail for approvals and signatures.
Confirm that your chosen workflow supports version control, stores proofs, and can export a signed PDF with embedded audit information for legal records.
| Field | Configuration |
|---|---|
| Signer Order | Sequential or parallel routing |
| Authentication | Email OTP or SMS code |
| Reminders | Auto reminders every X days |
| Archive | Export signed PDF to cloud storage |
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | No | No | Yes, limited | Yes, limited |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |