Can an order be signed electronically?

Yes. Electronic signatures are legally enforceable under the ESIGN Act (15 U.S.C. ch. 96) and UETA (1999) where adopted. Ensure intent, consent, signer attribution, and reliable record retention to meet legal validity tests.

Do I need a notary to validate the order?

Generally no. Commercial advertising orders do not typically require notarization. If the counterparty requests notarization or a RON session, follow state notary rules and retain the notarial record as required.

How do I change or amend a signed order?

Amendments should be documented in a written addendum or replacement order signed by the same authorized parties and dated. Track version history and attach prior executed copies for auditability.

What if creative is rejected after launch?

Document rejection reasons, remove or pause the creative, and follow the acceptance and dispute resolution clauses in the order. Keep delivery logs and correspondence for reconciliation with billing.

Who signs for budget approval?

The signer should be the individual with delegated budget authority per internal procurement controls. Tie signature authority to an approval matrix to prevent unauthorized spend.

Where should executed orders be stored?

Store executed orders in a secure, access-controlled system with an immutable audit trail and a clear retention schedule that meets IRS, HIPAA, and any state-specific recordkeeping rules.

Electronic Signature
Templates
Marketing
Advertising Campaign Order

Advertising Campaign Order

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

ADVERTISING CAMPAIGN ORDER

This Advertising Campaign Order (the Agreement) is entered into by and between:

Party Identification

Brand / Client Brand Contact (Name, Title) Brand Address Agency / Creator Agency Contact (Name, Title) Agency Address

Effective Date and Term

Effective as of the day: of , (the Effective Date).

Campaign Term (Start and End)

Campaign Overview

Campaign Name Objectives Target Audience Primary Channels

Deliverables

The Agency will deliver the items set forth below in accordance with the delivery schedule and acceptance criteria.

Deliverable 1 — Description

Deliverable 1 — Acceptance Criteria Deliverable 2 — Description

Additional Deliverables / Notes

Compensation & Payment

Total Campaign Fee: $

Payment Schedule Invoice Terms Kill Fee (if terminated by Brand)

Usage Rights & Intellectual Property

License Grant: Agency grants Brand a non-exclusive/non-transferable license to use Campaign Deliverables for the Territory and Term set forth below, subject to full payment and compliance with the Agreement.

Territory License Duration

Work Ownership

The parties agree that: Brand shall own all rights in the final deliverables upon full payment;
Agency will treat work as a work-made-for-hire to the extent permitted by law and otherwise assign all rights.

Exclusivity

Agency exclusivity during the Term: Yes No

Exclusivity Scope (if yes)

Regulatory & Disclosure Compliance

The Agency and Brand each represent and warrant that all advertising, endorsements and promotional content will comply with applicable advertising and consumer protection laws and that clear and conspicuous disclosure will be provided where required for sponsored content.

Agency shall include required disclosure language on owed media and influencer placements and shall provide Brand with examples of disclosures prior to publish for approval.

FTC-style Disclosure Acknowledgment

Agency acknowledges responsibility for disclosure compliance: Acknowledged

Approvals, Reporting & KPIs

Approval Timeline Key Performance Indicators (KPIs) Reporting Frequency

Change Orders & Scope Modifications

All changes to scope, schedule or budget shall be documented in a written change order executed by authorized representatives of both parties. Agency may charge additional fees for scope changes at a rate specified below.

Change Order Fee Rate

Termination

Either party may terminate this Agreement upon written notice to the other if the other party materially breaches and fails to cure within the notice period specified below.

Cure / Notice Period (days)

Representations, Warranties & Indemnity

Each party represents and warrants that it has the full power and authority to enter into this Agreement. Agency warrants that deliverables will be original and will not infringe third-party rights. Agency shall indemnify and hold Brand harmless from claims arising from breach of these warranties, subject to the limitations below.

Limitations of Liability

Confidentiality

Both parties agree to protect Confidential Information disclosed in connection with this Agreement and not to use such information except as necessary to perform obligations hereunder. Confidentiality obligations survive termination for a period specified below.

Confidentiality Term (years)

Force Majeure; Governing Law

Neither party shall be liable for delays due to causes beyond reasonable control. This Agreement shall be governed by the laws of the state identified below, without giving effect to conflict of law principles.

Governing Law (State)

Miscellaneous

Purchase Order / Reference Number Additional Contract Terms

Brand:

By:

Date:

Agency:

By:

Date:

What an Advertising Campaign Order Is and when it’s used

An Advertising Campaign Order is a formal written instruction that documents the agreed scope, dates, budgets, deliverables, targeting, creative assets, approvals, and billing terms for a paid advertising campaign. It functions as an operational purchase order and acceptance record between an advertiser, agency, and publisher or platform, and it specifies who must approve creative, who pays invoices, and what KPIs or placements are contractually required for campaign execution.

Why a clear, signed order matters for campaigns

A complete Advertising Campaign Order reduces misunderstanding, prevents billing disputes, and documents authorization for spend and creative use. It provides an auditable record of approvals that supports reconciliation, compliance with platform policies, and advertiser budget controls.

Who typically creates and signs an Advertising Campaign Order

Advertising teams, media agencies, publishers, and procurement or legal departments commonly prepare or approve campaign orders before launch.

Advertisers and brand marketing teams that set strategy, budgets, and target audiences for a campaign.
Media buying teams or agencies that negotiate inventory, placement, and creative delivery timelines with publishers.
Publishers, ad networks, or platform account managers who confirm inventory availability, flight dates, and billing terms.

Typical signers and their authority

Marketing Director

Marketing Directors or VPs typically approve campaign budgets and strategy and have delegated authority to sign orders up to defined thresholds. They ensure that campaign KPIs and legal terms align with brand and compliance policies and coordinate final approval with procurement when required.

Agency Account Executive

Agency AEs or Account Managers sign on behalf of the agency when authorized by client contract. They manage placement confirmations, creative delivery timelines, and billing reconciliation and act as the operational lead during campaign setup and approval.

Core sections to include in a professional order

A complete Advertising Campaign Order contains discrete sections that map scope, timing, financial terms, deliverables, approvals, and legal protections so all parties share a single source of truth for campaign execution.

Order Summary

Concise project summary including campaign name, campaign ID, client and agency legal names, and a one-line objective to contextualize placements and reporting expectations.

Flight Dates

Start and end dates for the campaign, with timezone clarity and fallback rules for delivery or billing if the publisher cannot meet requested dates.

Budget & Billing

Total budget, pacing rules, invoice schedule, PO number if applicable, payment terms, and the party responsible for third-party platform fees or ad serving costs.

Targeting & Placements

Detailed targeting criteria and approved placements (site lists, apps, geographies, audiences) including any negative lists or restricted content categories.

Creative & Specs

Creative types, file formats, size and duration constraints, naming conventions, approval workflow, and deadlines for final assets.

Approvals & Terms

Signature blocks, acceptance criteria, indemnities, intellectual property warranties, and cancellation or amendment procedures with any associated fees.

Step-by-step: preparing and approving an order

Follow these steps to assemble a complete order and obtain the required approvals before campaign launch.

01

Draft Order: Populate scope, flight dates, budget, and targeting.
02

Attach Creatives: Upload final assets and verify formats against specs.
03

Obtain Approvals: Collect sign-offs from marketing and finance delegates.
04

Distribute Executed Order: Send signed copy to publisher and retain for records.

How signed orders move through your workflow

A typical operational workflow routes the order through drafting, approvals, execution, and archiving so legal and finance teams can reconcile spend.

Create: Draft the order in your contract or campaign management system.
Review: Internal review for targeting, compliance, and budget alignment.
Sign: Authorized signer executes the order electronically or on paper.
Archive: Store the executed order with invoices and creatives for retention.

Common digital workflow settings for e-submission

Configure workflow settings to match your approval process, notifications, and storage requirements before sending the order for signature.

Field	Configuration
Approval Flow	Sequential or parallel signer order; require all signatures.
Authentication	Email link by default; add SMS code or KBA as needed.
Notifications	Set reminders and confirmation emails to signers and admins.
Retention	Specify storage location and retention policy for executed files.

How to prepare files and systems for digital signing

Confirm file formats, integrations, and signer authentication before sending the order electronically.

File Formats: PDF or DOCX recommended; images acceptable for supporting assets.
Integrations: Connect CRM or DAM, e.g., Salesforce, NetSuite, Google Workspace.
Authentication: Use email or SMS codes; add stronger methods for high-value spend.

Comparing eSignature vendor pricing and basic features

Basic pricing and feature availability vary by vendor and plan. signNow and several competitors provide eSignature capabilities; check plan details for enterprise features and compliance add-ons.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	Varies by plan	Varies by plan	Varies by plan	Varies by plan
Bulk Send	Yes (premium)	Yes	Yes	Yes	Varies by plan
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	Varies	Varies

Security and compliance features to protect orders

Encryption: TLS 1.2/1.3 in transit; AES-256 at rest

Certifications: ISO 27001 and SOC 2 Type II certified

HIPAA BAA: Available when handling PHI (BAA required)

Audit Trail: Detailed timestamps, IP, and action logs

Access Controls: Role-based permissions and SSO support

Authentication: Email, SMS codes, and advanced signer options

Common legal and operational penalties to avoid

Missed Start Date: Lost impressions and potential refunds

Budget Overrun: Unapproved spend liability

Copyright Claims: Creative takedown and indemnity exposure

Privacy Violations: CCPA/BIPA fines or litigation risk

Incorrect Billing: Payment disputes and collection actions

Noncompliant Claims: Regulatory penalties for false advertising

Frequent errors that delay campaign launches

Incomplete targeting details that force last-minute adjustments and lost inventory opportunities.
Missing or incorrect creative specs that require re-encoding or reapproval and delay start dates.
Unclear billing instructions or missing PO numbers that stop publisher invoicing and campaign activation.
Lack of documented approval authority causing disputes over who authorized spend or contractual terms.

Real-world examples of how orders are used

These examples show common scenarios and the clauses or exhibits parties commonly add to the base order.

Local Real Estate Campaign

An agent ordered a month-long property awareness flight to targeted ZIP codes

Client required two creatives and weekly pacing reports
The order included a disclosure exhibit, PO number for billing, and an acceptance clause for creative delivery that avoided launch delays.

Healthcare Awareness Campaign

A clinic ran a patient-education campaign with strict audience exclusions

Client required no PHI in creative and a privacy addendum
The order specified HIPAA-compliant data handling, approval steps for creative, and additional retention for audit purposes.

Typical deadlines and processing expectations

Operational lead times vary by publisher and creative complexity; plan with buffer time to prevent missed launches and billing issues.

Creative Submission Deadline:

At least 7 business days before campaign start

Technical QA:

2–3 business days after creative delivery

Final Approval:

48–72 hours before scheduled start

Invoice Submission:

Per billing cadence, often monthly or on milestone

Change Requests:

Allow 3–5 business days for publisher confirmation

Frequently asked questions and troubleshooting

Answers to common operational, legal, and technical questions about signing, amending, and storing Advertising Campaign Orders.

Need help? Contact support

Can an order be signed electronically?
Yes. Electronic signatures are legally enforceable under the ESIGN Act (15 U.S.C. ch. 96) and UETA (1999) where adopted. Ensure intent, consent, signer attribution, and reliable record retention to meet legal validity tests.
Do I need a notary to validate the order?
Generally no. Commercial advertising orders do not typically require notarization. If the counterparty requests notarization or a RON session, follow state notary rules and retain the notarial record as required.
How do I change or amend a signed order?
Amendments should be documented in a written addendum or replacement order signed by the same authorized parties and dated. Track version history and attach prior executed copies for auditability.
What if creative is rejected after launch?
Document rejection reasons, remove or pause the creative, and follow the acceptance and dispute resolution clauses in the order. Keep delivery logs and correspondence for reconciliation with billing.
Who signs for budget approval?
The signer should be the individual with delegated budget authority per internal procurement controls. Tie signature authority to an approval matrix to prevent unauthorized spend.
Where should executed orders be stored?
Store executed orders in a secure, access-controlled system with an immutable audit trail and a clear retention schedule that meets IRS, HIPAA, and any state-specific recordkeeping rules.

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